Spitzig Slide Show

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Overview of technical-publishing capabilities.

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Spitzig Slide Show

  1. 1. Making words & pictures work together to communicate effectively! Communication Services Joseph A. Spitzig
  2. 2. Communicative Continuum <ul><li>Emphasizes benefits </li></ul><ul><li>& persuades </li></ul>Emphasizes application, selection & utilization
  3. 3. Purpose <ul><li>Knowledge Transfer </li></ul><ul><li>From Mind To Mind </li></ul><ul><li>Promote stable business relationships </li></ul><ul><li>Help customers derive full value </li></ul><ul><li>Maximize customer satisfaction </li></ul>
  4. 4. Audiences System Designers Installers Systems Integrators Software Developers Controls Engineers Operators Architects Maintenance Personnel
  5. 5. Subject Matter <ul><li>Mechanical & </li></ul><ul><li>electromechanical </li></ul><ul><li>products, systems, </li></ul><ul><li>controls & user interfaces </li></ul>
  6. 6. Application Guidelines <ul><li>Guide audience through </li></ul><ul><li>selection process… </li></ul><ul><li>Requirements & constraints </li></ul><ul><ul><li>Performance </li></ul></ul><ul><ul><li>Space </li></ul></ul><ul><ul><li>Cost </li></ul></ul><ul><li>Complex products & systems </li></ul><ul><ul><li>Multiple variables </li></ul></ul><ul><ul><li>Features, options & accessories </li></ul></ul>
  7. 7. Installation <ul><li>Comprehensive & Correct </li></ul><ul><li>Safety </li></ul><ul><li>Requirements </li></ul><ul><li>Preparation </li></ul><ul><li>Step-by-step instructions </li></ul><ul><li>Helpful tips </li></ul><ul><li>Testing </li></ul>
  8. 8. Operating Instructions <ul><li>Safety </li></ul><ul><li>Principles of operation </li></ul><ul><li>Controls </li></ul><ul><li>User interfaces </li></ul><ul><li>Standards </li></ul><ul><li>Unexpected situations </li></ul>
  9. 9. Maintenance Instructions <ul><li>Safety </li></ul><ul><li>Scheduled preventive maintenance </li></ul><ul><li>Corrective maintenance & troubleshooting </li></ul><ul><li>Step-by-step procedures </li></ul>
  10. 10. All sorts of maintenance problems are addressed…
  11. 12. Parts Manuals <ul><li>Order of assembly </li></ul><ul><li>Callouts linked to parts list </li></ul><ul><li>Cutaways & exploded views </li></ul><ul><li>Positive part identification </li></ul>
  12. 13. Approach Define purpose Gather information Organize Write Illustrate Photograph Edit Publish
  13. 14. Deliverables <ul><li>Brochures </li></ul><ul><li>Catalogs </li></ul><ul><li>Data sheets </li></ul><ul><li>Manuals </li></ul><ul><li>Presentation graphics </li></ul><ul><li>Training materials </li></ul><ul><li>Hard copy </li></ul><ul><li>Electronic files </li></ul>
  14. 15. Experience <ul><li>35 Years encompassing </li></ul><ul><li>virtually all phases of </li></ul><ul><li>technical publishing. </li></ul>
  15. 16. Industries Served <ul><li>Material handling products & systems </li></ul><ul><li>Architectural, ventilating & plumbing products </li></ul><ul><li>Automated printing presses </li></ul><ul><li>Paper-making machinery </li></ul><ul><li>Converting equipment </li></ul><ul><li>Machine tools </li></ul><ul><li>Commercial ovens </li></ul><ul><li>Medical diagnostic equipment </li></ul><ul><li>Modular office furniture </li></ul><ul><li>Systems integration </li></ul><ul><li>Defense </li></ul>
  16. 17. Contact (513) 731-1955 joe@spitzig.com www.spitzig.com 4127 Millsbrae Ave. Cincinnati, Ohio 45209 Joseph A. Spitzig Communication Services © 2003 Joseph A. Spitzig All rights reserved.

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