This document discusses potential target audiences for a documentary about eating disorders. It analyzes the socio-economic groups and finds that higher income groups A and B may have more interest due to their intellectual nature. Group D contains many students who could relate through friends affected by disorders. While other groups may not be a perfect target, many will know someone impacted. The document then examines demographics like focusing on teenagers who can better relate, while including information on male disorders. Geographic markets with high disorder rates like Iceland and America are identified. Psychographic factors like attitudes towards mental health across generations are evaluated. Research methods proposed involve interviews with those affected and medical professionals, as well as public surveys.