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Cattle Cow Council

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Cattle Cow Council

  1. 1. Beef. It’s what (was) for dinner. The Cattle Council of Australia The beef with Australia’s cattle industry.
  2. 2. <ul><li>History </li></ul><ul><ul><li>Founded in 1979 </li></ul></ul><ul><ul><li>Unity in Beef </li></ul></ul><ul><ul><li>Ignored by Dairy Farmers initially </li></ul></ul><ul><li>Mission: “Represent and progress the interests of Australian beef cattle producers.” </li></ul>The Cattle Council of Australia
  3. 3. <ul><li>Purpose </li></ul><ul><ul><li>Better beef, better industry </li></ul></ul><ul><ul><li>CSR </li></ul></ul><ul><li>Power: </li></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Policy-making </li></ul></ul><ul><ul><li>Consulting </li></ul></ul>The Cattle Council of Australia
  4. 4. <ul><li>The Cow Crisis </li></ul><ul><ul><li>Indonesia bovine practices exposed </li></ul></ul><ul><ul><li>Cow Cutting-off Consensus </li></ul></ul><ul><li>The Market Crisis </li></ul><ul><ul><li>More than just six months </li></ul></ul><ul><ul><li>Activists: ‘Just a first step’ </li></ul></ul><ul><ul><li>Sinking sales </li></ul></ul>The Cattle Council of Australia
  5. 5. <ul><li>Indonesia’s stock in Australia livestock </li></ul><ul><ul><li>60% of exported beef go to Indonesia </li></ul></ul><ul><ul><ul><li>40% of their beef consumption from Australia </li></ul></ul></ul><ul><ul><li>Trade worth of $350 million a year </li></ul></ul><ul><ul><li>Affects variety of livelihoods </li></ul></ul><ul><ul><ul><li>Not just farming, production; also trucking, railroad and “helicopter mustering groups.” </li></ul></ul></ul>The Cattle Council of Australia
  6. 6. <ul><li>Organization’s Response </li></ul><ul><ul><li>Supported the government and the ban. </li></ul></ul><ul><ul><li>Or… criticized the ban as too hasty </li></ul></ul><ul><ul><li>Unified, consistent response? </li></ul></ul>The Cattle Council of Australia
  7. 7. <ul><li>Media Response </li></ul><ul><ul><li>Original Outrage </li></ul></ul><ul><ul><ul><li>Animals Australia pleased with speed of ban, but pushed for an end to the trade itself. Period. </li></ul></ul></ul><ul><ul><ul><li>Back-and-forth: Standards vs. marke </li></ul></ul></ul><ul><ul><ul><li>Stakeholder Response </li></ul></ul></ul><ul><ul><ul><li>Fear of loss of livelihood </li></ul></ul></ul><ul><ul><ul><li>15% drop in beef sales </li></ul></ul></ul>The Cattle Council of Australia
  8. 8. <ul><li>Recommendations </li></ul><ul><ul><li>Communicate </li></ul></ul><ul><ul><li>Capitalize </li></ul></ul><ul><ul><li>Commit </li></ul></ul>The Cattle Council of Australia
  9. 9. Thank You The Cattle Council of Australia

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