Multimedia newsrooms, for Suburban Newspaper Association

486 views

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
486
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Multimedia newsrooms, for Suburban Newspaper Association

  1. 1. Leading Digital Newsrooms Taking Newsroom Staffs Deeper into the Digital World
  2. 2. Joe Grimm Michigan State University Ask the Recruiter, Poynter.org My first job as a newbie in 1976 was to help a newsroom convert to computers. We have been adapting and growing ever since. The pace of change will only get faster, so get on board now.
  3. 3. Let’s Bust Some Myths
  4. 4. Myth No. 1 Only the young can do digital media. You can ’t teach old dogs new tricks, so we can just kick them to the curb.
  5. 6. Myth No. 2 Young people -- digital natives -- grew up with this stuff. It ’s easy for them. Like breathing.
  6. 11. Myth No. 3 It ’s just a bad economy and digital media is just a fad . These things come and go in cycles . If we just wait, everything will be a-l-l-l-l-l better!
  7. 12. What My Son Taught Me <ul><li>Coke.com, circa early 1990s </li></ul><ul><li>The rental car, Germany and the camera </li></ul><ul><li>‘ Fi nd a job where you will use technology .’ </li></ul>
  8. 13. He was grasping at straws -- but he was right. The resource he wanted was, in fact, out there . So are the tools we need today.
  9. 14. When is a camera really a pencil ?
  10. 15. Duh!
  11. 16. So, what are we gonna DO about it?
  12. 17. Rule 1: Don’t:
  13. 18. Instead, Lead with: Enthusiasm Openness Curiosity Inclusion Urgency
  14. 20. Recognize & Reward <ul><li>In-house experts </li></ul><ul><li>The power of mentoring </li></ul><ul><li>The value of a good mistake </li></ul><ul><li>Rapid prototyping </li></ul><ul><li>Ready-made tools </li></ul>
  15. 21. Using Social Media <ul><li>Listen </li></ul><ul><li>Participate </li></ul><ul><li>Audience is on stage </li></ul><ul><li>Transparent </li></ul>
  16. 22. Give ’em <ul><li>Flexible hours </li></ul><ul><li>Sweet equipment & software </li></ul><ul><li>Freedom to create </li></ul><ul><li>Credit </li></ul><ul><li>Room to have fun </li></ul>
  17. 23. Describe a Direction; They Will Find the Way
  18. 24. Thank you Joe Grimm www.jobspage.com Ask the Recruiter on Poynter.org Michigan State University

×