Networking combo

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This combines two presentations, one on networking for your career and another on how journalists can use networking to better cover their beats.

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Networking combo

  1. 1. Networking for better stories and jobs
  2. 2. We will learn to use formal and informal networks to cover our beats and advance our careers. OVERVIEW
  3. 3. <ul><li>Beat mapping </li></ul><ul><li>Building networks </li></ul><ul><li>Online tools </li></ul>PART 1:
  4. 4. <ul><li>Inventory & topography </li></ul><ul><li>Organizational charts </li></ul><ul><li>Up and down the ladder </li></ul><ul><li>Informal networks </li></ul>BEAT MAPPING
  5. 5. <ul><li>Draw a line around your turf </li></ul><ul><li>Focus on high-value targets </li></ul><ul><li>Plug vulnerabilities </li></ul>Inventory & topography
  6. 6. Organizational charts are silo maps Big piece of art
  7. 7. <ul><li>Horizontal slices </li></ul><ul><li>Two sources </li></ul><ul><li>Official & unofficial </li></ul><ul><li>Formers </li></ul><ul><li>Whistle-blowers </li></ul><ul><li>Regulators </li></ul>Up and down the ladder
  8. 8. More business decisions occur over lunch and dinner … yet no MBA courses are given on the subject. Peter Drucker
  9. 9. <ul><li>Where there’s smoke … </li></ul><ul><li>People and poodles </li></ul><ul><li>Burger joints and The Club </li></ul><ul><li>The gym </li></ul>Informal networks
  10. 10. <ul><li>Front door, back door </li></ul><ul><li>Connect to hubs </li></ul><ul><li>2nd-degree connections </li></ul>BUILDING NETWORKS
  11. 11. <ul><li>Different people answer </li></ul><ul><li>You get more stories </li></ul><ul><li>Everyone uses the front door </li></ul>Front door, back door
  12. 12. <ul><li>Topography II </li></ul><ul><li>It’s not who you know or what you know, it’s what the people you know, know. </li></ul>Connect to hubs
  13. 13. 2nd-degree connections cracked a tough nut
  14. 14. <ul><li>Always and all ways available </li></ul><ul><li>LinkedIn </li></ul><ul><li>RSS and Twitter sniff news </li></ul>ONLINE TOOLS
  15. 15. <ul><li>Use multiple channels </li></ul><ul><li>You get more; more get you </li></ul><ul><li>One size does not fit all </li></ul><ul><li>Best: Face-to-face </li></ul>Always and all ways
  16. 16. LinkedIn … and more
  17. 17. <ul><li>Customized news sentries </li></ul><ul><li>Use Twitter as a scout </li></ul><ul><li>Know first, pass it on </li></ul><ul><li>Be a fly on their walls </li></ul>RSS and Twitter
  18. 18. The donut gives you the hole
  19. 19. Networking for jobs
  20. 20. <ul><li>Better job networking </li></ul><ul><li>Building social capital </li></ul><ul><li>Adding strategic connections </li></ul>PART 2
  21. 21. <ul><li>The job bazaar never closes </li></ul><ul><li>Relationships matter more </li></ul><ul><li>More connections, new roles </li></ul><ul><li>The strength of loose ties </li></ul>BETTER JOB NETWORKING
  22. 22. <ul><li>Literally always open </li></ul><ul><li>Information and jobs fly </li></ul><ul><li>We have to be ready </li></ul><ul><li>We need back channels </li></ul>Job bazaar never closes
  23. 23. Relationships matter more (Does not mean more relationships matter.)
  24. 24. <ul><li>Maven, connector, sales </li></ul><ul><li>Mentors and reverse mentors </li></ul><ul><li>Hubs, nodes, rabbis </li></ul><ul><li>Analyze your network </li></ul>More connections, new roles
  25. 25. Every job I have had came because of my connections. Ex-publisher, now a CEO
  26. 26. <ul><li>Connect widely </li></ul><ul><li>Diversity = strength </li></ul><ul><li>Who’s missing? </li></ul><ul><li>Don’t copy </li></ul>The strength of loose ties
  27. 27. <ul><li>The law of reciprocity </li></ul><ul><li>Networking with sincerity </li></ul><ul><li>Give as much as you get </li></ul>BUILDING SOCIAL CAPITAL
  28. 28. Paradoxically, it is in helping others without expecting reciprocity in return that we invoke the power of reciprocity. Wayne E. Baker
  29. 29. Networking with sincerity
  30. 30. <ul><li>Connect folks in your network </li></ul><ul><li>Pass information along </li></ul><ul><li>Recommend others </li></ul>Give as much as you get
  31. 31. ADDING STRATEGIC CONNECTIONS
  32. 32. <ul><li>Connect the connectors </li></ul><ul><li>Watch where you’re growing </li></ul>
  33. 33. <ul><li>Benefits your network </li></ul><ul><li>Info flows to and through you </li></ul><ul><li>Raises power, status, visibility </li></ul><ul><li>Six degrees of Kevin Bacon </li></ul>Connect the connectors
  34. 34. <ul><li>Extend network strategically </li></ul><ul><li>Online networks first </li></ul><ul><li>Meetups, groups, training </li></ul><ul><li>Participate </li></ul>Watch where you’re growing
  35. 35. <ul><li>Actively network online </li></ul><ul><li>Set a strategic course </li></ul><ul><li>Reinvigorate old connections </li></ul>“ I RESOLVE TO …”
  36. 36. Thank you! [email_address]

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