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The DIY Website<br />Using WordPress for your Nonprofit or Small Business  <br />
Well, How Did I Get Here?<br />CONTROL<br />Content Management<br />Cost Savings<br />Response Time<br />WORDPRESS  <br />...
DIY:  It’s Not Just for NPs Anymore<br />What Nonprofits and small business have in common . . .<br />Offer a product or s...
DIY:  It’s Not Just for NPs Anymore<br /> . . .and what they don’t<br />NPs operate for the purpose of a particular public...
When to Use the Pros<br />Design<br />Technical Issues<br />Formatting Changes <br />Coherence <br />
Pros We Know<br />
Prepping for Design<br />Who is your audience?<br />Dictates language and design features<br />Mission<br />Objectives<br ...
Blogging for Dollars<br />Enhance the Mission <br />Raise public awareness<br />Raise $$<br />Connect with the community<b...
Capacity<br />Who? <br />What?<br />When?<br />Consistency and Scheduling<br />
Intellectual Property<br />What is it?<br />Who can claim it?<br />           What about guest bloggers/contributors?<br /...
ROI<br /><ul><li>Measuring website vs. social media
Examples of the intangible</li></li></ul><li>Social Media Integration<br />Your website is your HUB for information<br />S...
Contact Us<br />Angie Albright, Executive Director<br />Northwest Arkansas Women’s Shelter@angiealbright @NWAWS<br />Jody ...
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The DIY Website: Using WordPress for your Nonprofit or Small Business

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Presentation for 2011 WordCamp Fayetteville

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The DIY Website: Using WordPress for your Nonprofit or Small Business

  1. 1. The DIY Website<br />Using WordPress for your Nonprofit or Small Business <br />
  2. 2. Well, How Did I Get Here?<br />CONTROL<br />Content Management<br />Cost Savings<br />Response Time<br />WORDPRESS <br />Highly recommended<br />FREE!<br />
  3. 3. DIY: It’s Not Just for NPs Anymore<br />What Nonprofits and small business have in common . . .<br />Offer a product or service<br />Employ staff (& volunteers)<br />Need revenue to stay in business<br />Utilize a marketing plan<br />Impacted by economic conditions<br />Pay taxes (oh yes we do!) <br />
  4. 4. DIY: It’s Not Just for NPs Anymore<br /> . . .and what they don’t<br />NPs operate for the purpose of a particular public interest <br />Businesses operate to earna profit for individual shareholders <br />
  5. 5. When to Use the Pros<br />Design<br />Technical Issues<br />Formatting Changes <br />Coherence <br />
  6. 6. Pros We Know<br />
  7. 7. Prepping for Design<br />Who is your audience?<br />Dictates language and design features<br />Mission<br />Objectives<br />Getting content to the designer<br />
  8. 8. Blogging for Dollars<br />Enhance the Mission <br />Raise public awareness<br />Raise $$<br />Connect with the community<br />
  9. 9. Capacity<br />Who? <br />What?<br />When?<br />Consistency and Scheduling<br />
  10. 10. Intellectual Property<br />What is it?<br />Who can claim it?<br /> What about guest bloggers/contributors?<br />What are the exceptions?<br />How do you secure it?<br />Learn more here: http://www.copyright.gov/circs/circ01.pdf<br />
  11. 11. ROI<br /><ul><li>Measuring website vs. social media
  12. 12. Examples of the intangible</li></li></ul><li>Social Media Integration<br />Your website is your HUB for information<br />Streamline your efforts with FEEDS<br />Encourage WEB visitors to share your content<br />Archive <br />Branding <br />
  13. 13. Contact Us<br />Angie Albright, Executive Director<br />Northwest Arkansas Women’s Shelter@angiealbright @NWAWS<br />Jody Dilday, Executive Director<br />Single Parent Scholarship Fund<br />of Northwest Arkansas <br />@jdilday @SPSFNWA<br />

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