Media Social Marketing An Introduction to Social  Media Marketing By Jody Chandler  JodyChandler.com
“ Being successful at social media is a  low-cost, high energy marketing strategy that brings immediate results.” “ The Wh...
Business Owners  fear  and  underestimate  the  power  of social media.   intrigued  or   are  captivated  or
What is Social Media? SOCIAL MEDIA IS, AT ITS MOST BASIC SENSE,  A SHIFT IN HOW PEOPLE  DISCOVER ,  READ , AND  SHARE  NEW...
Where is this Communication Taking Place? Wikis News Feeds j RSS Widgets Blogs Microblogs Online Chat Social Networks Soci...
400  Million Users  Worldwide
A January 2009 Compete.com study ranked Facebook as the most used social network by worldwide monthly active users.
15 Million Articles Published
Its 15 million articles (over 3.2 million in English) have been written collaboratively by volunteers around the world, an...
1 Billion Uploaded Videos
YouTube is another site where millions of people  are participating just to be apart of their community and the world at l...
2 Billion Google Searches Daily
We all know Google it’s turned into a common verb as apposed to a proper noun. You Know, “ Just Google it .”  Facebook has...
100  Million Users  Worldwide
Twitter is more of an information network. It tells people what they care about as it is happening in the world.
100 Followers 100 Followers Socialnomics By Eric Qualman The Power of Twitter
Why should  your  business care?
94%  of people with a household income of  $75,000  + use the Internet. 74%  of Adults in the US use the Internet. Pew Res...
Reason #1 to get on board “ Social network site” has  passed,  for the first time ever, the most lucrative and number one ...
Social Media is  Not  a Fad! It is a fundamental shift in the way we communicate!
The old communication  model is  Bullhorn Marketing .
The average person is exposed to 3,000 advertising messages  per day! --Newspaper Association of America Only 18% of TV ad...
Trust  Is Key!
 
Reason #2 to get on board 90%  of people trust the recommendations of  their peers! “ Neilson Online Global Consumer Surve...
“ I Care More about What My  Neighbor  Thinks than What Google Thinks!” --Socialnomics By Eric Qualman
15%  of consumers rely on  advertising  for recommendations on products and services. Source: Socialnomics Quealy, “Interv...
15%  vs.  90% ?
Who are your consumers really listening to?  Your ads or their online communities?
“ The popular belief that people only take the time to post something when they want to vent or discuss a bad experience i...
The New Communication  model is  Dialogue .
It IS…
<ul><li>Inclusive </li></ul><ul><li>Transparent </li></ul><ul><li>Consumer-Driven </li></ul><ul><li>Vibrant </li></ul><ul>...
It Is NOT…
 
Reason  #3 to get on board PEOPLE ARE TALKING ABOUT YOUR BRAND-  RIGHT NOW !
They have enough opportunities…
 
There are 77.7 Million unique visitors in the U.S. to various blogs. – ComScore.com
73%  of Internet users have read a blog. 45%  have started a blog. --Universal McCann Survey
34%  of people post opinions about products and brands on their blog. 36%  think more positively about companies who have ...
Reason  #4 to get on board Social Media is only going to grow, and as such it will become a  critical factor  in the  succ...
People continue to spend more time on social networking and blog sites than ever before, with total minutes increasing  82...
Reason  #5 to get on board Newpolitics.net
They wield  $250 Billion per year  in direct spending power. Millenials spend more than  16 hours/week online .  – readwri...
96%  of them have  joined a social network. – readwriteweb.con They have an average of  53 online friends.
Facebook is growing faster with women than men in almost every age group.
Remember:  74%  of Adults in the US use the Internet.
What do all of these  groups have in common?
They don’t  care  about your ad.
They care about what their  friends  think!
Socializing The best communicators start as the best listeners. Turn the bullhorn around!
The  goal  is not to control the conversation.  The  goal  is to  inspire ,  enable ,  influence  and  engage . Socializing
The Key to being Successful in Social media is… Listen . Participate.  Create Opportunities.  Give.
Listen.   Immerse yourselves in conversations.  Messages are not conversations.  “ Buy My Stuff”
Participate.  Remember it is a dialogue not a monologue.  “ ME, ME, ME,ME”
Create opportunities  for people to feel ownership of your brand and give until your face hurts.  Because in social media ...
And finally a word of warning!
In the world of social media  honesty  is the  only policy .  Open ,  honest ,  authentic  dialogue is key to becoming suc...
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Intorduction to social media

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An Introduction to Social Media.

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Intorduction to social media

  1. 1. Media Social Marketing An Introduction to Social Media Marketing By Jody Chandler JodyChandler.com
  2. 2. “ Being successful at social media is a low-cost, high energy marketing strategy that brings immediate results.” “ The Whuffie Factor, Using the Power of Social networks to Build Your Business” by Tara Hunt.
  3. 3. Business Owners fear and underestimate the power of social media. intrigued or are captivated or
  4. 4. What is Social Media? SOCIAL MEDIA IS, AT ITS MOST BASIC SENSE, A SHIFT IN HOW PEOPLE DISCOVER , READ , AND SHARE NEWS, INFORMATION AND CONTENT. IT'S A FUSION OF SOCIOLOGY AND TECHNOLOGY, TRANSFORMING MONOLOGUE ( ONE TO MANY ) INTO DIALOG ( MANY TO MANY .) HTTP://WWW.WEBPRONEWS.COM/USER/BRIAN-SOLIS ? Social Media is people having conversations online.
  5. 5. Where is this Communication Taking Place? Wikis News Feeds j RSS Widgets Blogs Microblogs Online Chat Social Networks Social Bookmarks Message Boards Video Sharing Sites Photo Sharing Sites Podcasts Virtual Worlds
  6. 6. 400 Million Users Worldwide
  7. 7. A January 2009 Compete.com study ranked Facebook as the most used social network by worldwide monthly active users.
  8. 8. 15 Million Articles Published
  9. 9. Its 15 million articles (over 3.2 million in English) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site.
  10. 10. 1 Billion Uploaded Videos
  11. 11. YouTube is another site where millions of people are participating just to be apart of their community and the world at large. People are making connections and sharing their views of the world not to increase their monetary capital but to increase their social capitol. It’s like networking on steroids. Uber Networking!
  12. 12. 2 Billion Google Searches Daily
  13. 13. We all know Google it’s turned into a common verb as apposed to a proper noun. You Know, “ Just Google it .” Facebook has evolved into the same, “ Just Facebook me .”
  14. 14. 100 Million Users Worldwide
  15. 15. Twitter is more of an information network. It tells people what they care about as it is happening in the world.
  16. 16. 100 Followers 100 Followers Socialnomics By Eric Qualman The Power of Twitter
  17. 17. Why should your business care?
  18. 18. 94% of people with a household income of $75,000 + use the Internet. 74% of Adults in the US use the Internet. Pew Research Center
  19. 19. Reason #1 to get on board “ Social network site” has passed, for the first time ever, the most lucrative and number one most searched word in the world, “porn.” Searching “social network sites” has increased about 20%, in the last year, while “porn” searches are down 10% .   Mediaconvergence.org
  20. 20. Social Media is Not a Fad! It is a fundamental shift in the way we communicate!
  21. 21. The old communication model is Bullhorn Marketing .
  22. 22. The average person is exposed to 3,000 advertising messages per day! --Newspaper Association of America Only 18% of TV ad campaigns generate positive ROI! --MonicaObrian.com The most popular television programs have the least-watched Commercials. --TiVO
  23. 23. Trust Is Key!
  24. 25. Reason #2 to get on board 90% of people trust the recommendations of their peers! “ Neilson Online Global Consumer Survey.” Neilson, April2007
  25. 26. “ I Care More about What My Neighbor Thinks than What Google Thinks!” --Socialnomics By Eric Qualman
  26. 27. 15% of consumers rely on advertising for recommendations on products and services. Source: Socialnomics Quealy, “Interview: John Gerzema”
  27. 28. 15% vs. 90% ?
  28. 29. Who are your consumers really listening to? Your ads or their online communities?
  29. 30. “ The popular belief that people only take the time to post something when they want to vent or discuss a bad experience is simply not true; at least in our experience. The majority of over 20 million reviews and opinions we have received on TripAdvisor.com are positive ones . People are simply compelled to give back to a community that has given to them.” - Steve Kaufer, CEO of TripAdvisor
  30. 31. The New Communication model is Dialogue .
  31. 32. It IS…
  32. 33. <ul><li>Inclusive </li></ul><ul><li>Transparent </li></ul><ul><li>Consumer-Driven </li></ul><ul><li>Vibrant </li></ul><ul><li>Honest </li></ul><ul><li>Democratic </li></ul>
  33. 34. It Is NOT…
  34. 36. Reason #3 to get on board PEOPLE ARE TALKING ABOUT YOUR BRAND- RIGHT NOW !
  35. 37. They have enough opportunities…
  36. 39. There are 77.7 Million unique visitors in the U.S. to various blogs. – ComScore.com
  37. 40. 73% of Internet users have read a blog. 45% have started a blog. --Universal McCann Survey
  38. 41. 34% of people post opinions about products and brands on their blog. 36% think more positively about companies who have blogs . --Universal McCann Survey
  39. 42. Reason #4 to get on board Social Media is only going to grow, and as such it will become a critical factor in the success or failure of any business .
  40. 43. People continue to spend more time on social networking and blog sites than ever before, with total minutes increasing 82% year-over-year and the average time per person increasing 67% year-over-year . May 2009 data from Nielsen Online
  41. 44. Reason #5 to get on board Newpolitics.net
  42. 45. They wield $250 Billion per year in direct spending power. Millenials spend more than 16 hours/week online . – readwriteweb.con
  43. 46. 96% of them have joined a social network. – readwriteweb.con They have an average of 53 online friends.
  44. 47. Facebook is growing faster with women than men in almost every age group.
  45. 48. Remember: 74% of Adults in the US use the Internet.
  46. 49. What do all of these groups have in common?
  47. 50. They don’t care about your ad.
  48. 51. They care about what their friends think!
  49. 52. Socializing The best communicators start as the best listeners. Turn the bullhorn around!
  50. 53. The goal is not to control the conversation. The goal is to inspire , enable , influence and engage . Socializing
  51. 54. The Key to being Successful in Social media is… Listen . Participate. Create Opportunities. Give.
  52. 55. Listen. Immerse yourselves in conversations. Messages are not conversations. “ Buy My Stuff”
  53. 56. Participate. Remember it is a dialogue not a monologue. “ ME, ME, ME,ME”
  54. 57. Create opportunities for people to feel ownership of your brand and give until your face hurts. Because in social media the more you give the more you get.
  55. 58. And finally a word of warning!
  56. 59. In the world of social media honesty is the only policy . Open , honest , authentic dialogue is key to becoming successful in social media. Open Honest Authentic

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