4. How did you use media technologies in the construction and research, planning and evaluationstages?I used a variety of media technologies so that I was able to produce my music video. Some of themedia technologies included filming devices, internet, editing sites and social networking.I used the internet to find research on three digipack. I choose the artists Rihanna, Emilie Sande andMumford and Sons. I choose these artists as I wanted to compare each genres way of portraying theartist and how they manipulate audiences into buying the CD by making it appeal to specificallythem.When creating my ancillary products I used the software Adobe Photoshop featured on mycomputer. I used various techniques on the software so that I was able to create a suitable ancillarythat would eventually lead to a completed digipack. To get an appropriate style of font that wouldappeal to my audience I used the website ‘dafont’. I then typed in my selected artists name and printscreened it onto a word document. After cropping around my artists name I then copied the imageinto Adobe Photoshop where I was able to edit it further and place it onto my ancillary product. Ialso changed the colour of my imageI used a variety of media technologies whilst researching and planning how to create my musicvideo. I used the software ‘MindGenius’ when planning my initial ideas, creating branches ondifferent conventions so that I was able to choose more easily to which route I wanted to take. Iused the software ‘Slideshare’ to convert certain documents into embed codes making it easier forme to place onto my blog.I used an iPhone to film the majority of filming for my video. I found this to be more useful as forparts of my video I wanted a handheld effect which would give the video a more personal touch. Itwas also easier to film the video on the iPhone rather than the Panasonic video camera. This wasbecause the iPhone was easy to carry around due to its shape and weight; I also usually carry myiPhone with me at all times. The Panasonic however is a large video device to which I found difficultto travel with. The video quality of the iPhone I found to be just as clear as the Panasonic which iswhy I choose to do this. I still however used the Panasonic camera for parts when first creating myvideo. When placing the footage onto the computer I had to use a USB lead however at some pointsduring the process of editing we were unable to use this way of placing the footage onto thecomputer and so had to send the footage from the iPhone on email.I used Adobe Premierwhilst editing my music video. This software enabled me to cut parts of myfootage so that I was left with only the parts that I needed. I could then place the footage atappropriate times making sure it fitted with the song and matched the lyrics. It also allowed me toadd effects such as fades so that the footage runned more smoothly and fitted better with the song.As my original footage picked up sound that I did not want in my music video I simply deleted itusing the cut button.The social networking site Facebook was used whilst evaluating my music video as I set up a ‘MediaFocus Group’. The focus group consisted of me inviting a group of individuals to the group where Ihad placed my music video with a set of questions. This was successful as I ended up gettingfeedback back.
We use digital technology to distribute media from the same machine. This is an example oftechnological convergence. It is only recently we have been able to do this for example in the pastyou would have to record a song in a studio however in today’s day’n’age we are able to record asong using an app such as ‘logic’ on our very own ipads. I have used technological convergencethrough editing my music video on Adobe, turning it into an MP4 and then distributing it to aworldwide audience on YouTube.