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EDF 2015 Multilingual Digital Single Market

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EDF 2015 Multilingual Digital Single Market

  1. 1. Multilingual Digital Single Market Jochen Hummel, CEO language technology software
  2. 2. Multilingual Digital Single Market@JochenHummel 2 About Me Founded and exited Founded and passed on Manage Founded and represent Chair
  3. 3. Multilingual Digital Single Market@JochenHummel 3 The Vision of a Digital Single Market “Consumers need to be able to buy the best products at the best prices, wherever they are in Europe.” Vice-President Ansip, Dec 2014 Accelerating growth through a connected Europe: Speech at GSMA Mobile 360 conference in Brussels http://europa.eu/rapid/press-release_SPEECH-14-2420_en.htm
  4. 4. Multilingual Digital Single Market@JochenHummel …and the Reality http://europa.eu/rapid/attachment/IP-15- 4653/en/Digital_Single_Market_Factsheet_20150325.p df 4
  5. 5. Multilingual Digital Single Market@JochenHummel Broken already by a Simple Search <search string> “Rasenmäher” 5
  6. 6. Multilingual Digital Single Market@JochenHummel Multilingual E-Commerce Content Static Dynamic www. alleywatch.com6
  7. 7. Multilingual Digital Single Market@JochenHummel Consumers Control Content KNOWLEDGE 7
  8. 8. Multilingual Digital Single Market@JochenHummel Multilingual E-Commerce Content Search SEO/SEM Feedback Customer Support Social Media Analysis www. alleywatch.com8
  9. 9. Multilingual Digital Single Market@JochenHummel 9 Find and Buy what you are Looking for String and language independent meaning search Find product Explore product offering Browse a product graph instead of a hit list Use related information Similar products, related products, customer feedback Product information in your language Machine translation, computer-assisted translation (CAT)
  10. 10. Multilingual Digital Single Market@JochenHummel Multilingual Knowledge System DSM Shopping 10 Product Catalogue CRM ERP Feedback
  11. 11. Multilingual Digital Single Market@JochenHummel 11 Turning a Challenge into a Win If we manage, in spite of our many cultures and languages, to create a Digital Single Market and cross-border eGov, we will become the fittest for the global market.
  12. 12. Multilingual Digital Single Market@JochenHummel 12 Contact Jochen Hummel jochen@coreon.com @JochenHummel +49 172 766 66 33 Berlin - Mitte www.coreon.com www.esteam.se

Editor's Notes

  • Which leads me to the theme of my keynote
    DSM a key initiative of the new Commission
    rightly so, SW eats everything and e-commerce fast growing, with incredible investments
  • Deliver outstanding service on every channel

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