Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social Business Engineering        How Deloitte’s employees        use social media as a business toolAmsterdam, September...
Today’s programFirst half:-   A short introduction-   What social media is all aboutSecond half:-   A social business-   S...
Jochem Koole    Communication               Online Project   Social Media                    Marketing       Studies      ...
About...3          © 2012 Deloitte The Netherlands
A complex organization4                        © 2012 Deloitte The Netherlands
What’s the deal withsocial media?
Let’s try setting some boundariesWeb 2.0 is a concept that takes the network as a platformfor information sharing, interop...
Why are we so focussed on social media?7                                         © 2012 Deloitte The Netherlands
So, that’s why...8                   © 2012 Deloitte The Netherlands
But... It’s not about the tools9                                 © 2012 Deloitte The Netherlands
It’s about being connected 24/710                                © 2012 Deloitte The Netherlands
It’s about chaos11                 © 2012 Deloitte The Netherlands
It’s about being social12                        © 2012 Deloitte The Netherlands
Social BusinessEngineering
Social businessA social business is a people oriented organization,that creates value for and together with stakeholderswi...
Why we focus on our employeesIn a B2B organization, employees already implicitly function as ambassadors.On top of that, t...
It’s all about the Champions!Social Business Champions:-    Understand the possibilities of social media as a business too...
Three essential elements in the use of social media as a business tool                                   People           ...
Essential steps in the use of social media as a business tool                 Social media as a business tool             ...
Any questions?
Potential paper topics - Mobility Technology driving organizational changeDeloitte has created a Mobility Task Force to th...
Feel free to connect                       http://JochemKoole.nl                       http://twitter.com/JochemKoole     ...
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its net...
Upcoming SlideShare
Loading in …5
×

Guest lecture on Social Business Engineering @ VU - September 9th, 2012

852 views

Published on

Published in: Education, Technology, Business
  • Be the first to comment

Guest lecture on Social Business Engineering @ VU - September 9th, 2012

  1. 1. Social Business Engineering How Deloitte’s employees use social media as a business toolAmsterdam, September 7th, 2012
  2. 2. Today’s programFirst half:- A short introduction- What social media is all aboutSecond half:- A social business- Social media as a business tool- Social Business Engineering1 © 2012 Deloitte The Netherlands
  3. 3. Jochem Koole Communication Online Project Social Media Marketing Studies Management Consultant2 © 2012 Deloitte The Netherlands
  4. 4. About...3 © 2012 Deloitte The Netherlands
  5. 5. A complex organization4 © 2012 Deloitte The Netherlands
  6. 6. What’s the deal withsocial media?
  7. 7. Let’s try setting some boundariesWeb 2.0 is a concept that takes the network as a platformfor information sharing, interoperability, user-centered design,and collaboration on the World Wide Web.Although the term suggests a new version of the World Wide Web,it does not refer to an update to any technical specification,but rather to cumulative changes in the ways software developersand end-users use the Web.- WikipediaSocial media are a group of internet based applicationsthat build on the ideological and technological foundations of Web 2.0,and that allow the creation and exchangeof user generated content.- Andreas Kaplan and Michael Haenlein6 © 2012 Deloitte The Netherlands
  8. 8. Why are we so focussed on social media?7 © 2012 Deloitte The Netherlands
  9. 9. So, that’s why...8 © 2012 Deloitte The Netherlands
  10. 10. But... It’s not about the tools9 © 2012 Deloitte The Netherlands
  11. 11. It’s about being connected 24/710 © 2012 Deloitte The Netherlands
  12. 12. It’s about chaos11 © 2012 Deloitte The Netherlands
  13. 13. It’s about being social12 © 2012 Deloitte The Netherlands
  14. 14. Social BusinessEngineering
  15. 15. Social businessA social business is a people oriented organization,that creates value for and together with stakeholderswithin their own network and the digital eco system,hereby generating more profit.This means that within a social business,the interaction with clients is the responsibility of every onewithin the organization.14 © 2012 Deloitte The Netherlands
  16. 16. Why we focus on our employeesIn a B2B organization, employees already implicitly function as ambassadors.On top of that, there are several benefits compared to B2C organizations:- We know our customers.- There’s a mentality of co-creation; we solve problems together with our clients.- We receive feedback directly.- We’re dealing with a limited (and manageable) conversation volume.Source: Steven Van Belleghem, InSites Consulting -http://www.frankwatching.com/archive/2012/05/09/conversatie-management-in-een-b2b-omgeving-kan-het/15 © 2012 Deloitte The Netherlands
  17. 17. It’s all about the Champions!Social Business Champions:- Understand the possibilities of social media as a business tool.- Are willing and able to use social media as a business tool.Social Business Engineering means helping Deloitte’s Social Business Champion’scontribute to their own goals using social media. More income Less expenses More satisfied customers16 © 2012 Deloitte The Netherlands
  18. 18. Three essential elements in the use of social media as a business tool People Content Tools17 © 2012 Deloitte The Netherlands
  19. 19. Essential steps in the use of social media as a business tool Social media as a business tool Step 1 – Personal profile Step 5 – Engage in dialogue Step 2 – Network Step 4 – Content creation Step 3 – Content collection & distribution18 © 2012 Deloitte The Netherlands
  20. 20. Any questions?
  21. 21. Potential paper topics - Mobility Technology driving organizational changeDeloitte has created a Mobility Task Force to think about the impact of the mobility trend on its clients.Relevant questions to be answered are:• How will this vastly increased mobility change the way people work?• How should companies optimize the usage of this technology to make their employees more effective and more efficient in their work?• Is it more than just not being limited by a wire?• What competitive advantages can be created by a targeted mobility approach, and in what areas will this have the most effect?• How does mobility redefine the interface between a company and its environment (customers,• competitors, etc.)?20 © 2012 Deloitte The Netherlands
  22. 22. Feel free to connect http://JochemKoole.nl http://twitter.com/JochemKoole http://nl.linkedin.com/in/ JochemKoole21 © 2012 Deloitte The Netherlands
  23. 23. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms,each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure ofDeloitte Touche Tohmatsu Limited and its member firms.Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globallyconnected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and deep local expertise to help clientssucceed wherever they operate. Deloittes approximately 170,000 professionals are committed to becoming the standard of excellence.This publication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities(collectively, the “Deloitte Network”) is, by means of this publication, rendering professional advice or services. Before making any decision ortaking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the DeloitteNetwork shall be responsible for any loss whatsoever sustained by any person who relies on this publication. © 2012 Deloitte The Netherlands

×