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The Changing Face of Philanthropy         Jocelyn Harmon      Marketing for Nonprofits
Where are we now?
1,280,739U.S. Nonprofits
Welcome to fundraising 2012 style!
What’s a nonprofit to do?
3 Trends to Watch
1. Donors are looking for you online!
$20,000,000,000+Online Giving in 2010
And it’s growing!
Major donors give online
But it’s still only a slice of the pie
BE STRATEGIC
Step 1: Your website is your home              base
Step 2: Build a great email list
Which List Would You Sign Up For?
1. Collect email addresses     on your website
2. Leverage offline             communications E-mail ask on a direct mail reply or insert Separate mailing – postcard o...
and events!
3. Engage in online advocacy
Engage in online advocacy
4. Get found in Search                         Paid                         AdsOrganic Results
5. Do a list swap or chaperoned email
6. Leverage social networks
Twitter
Video
Mobile
6,200,000,000The number of cell phone  subscriptions in 2012
Mastering Mobile – 3 Options• Text to Give• Smart phone apps• Mobile Websites
Questions for you?• What are your online fundraising goals?• How can you use technology to raise more  money, acquire new ...
2. Your Donors are Fundraisers!
Razoo
Rally
Causes
Wealthy School Revolution
Questions for you• Who are yourdonor fundraisers?• How are you enabling your best fundraisers to  raise funds for you?• Ho...
3. Donor’s want to Personalize Their       Giving Experiences.
Donor’s Choose
Care2
Global Giving
Oxfam Unwrapped
Questions for you• How are you personalizing the giving  experience for your donors by giving them  options for how they e...
The Changing Face of Philanthropy - Camp Finance 2012
The Changing Face of Philanthropy - Camp Finance 2012
The Changing Face of Philanthropy - Camp Finance 2012
The Changing Face of Philanthropy - Camp Finance 2012
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The Changing Face of Philanthropy - Camp Finance 2012

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Three important trends are changing the face of philanthropy. 1) Your donors are looking for you online. 2) Your donors are fundraisers. 3) You donors want personal giving experiences.

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The Changing Face of Philanthropy - Camp Finance 2012

  1. 1. The Changing Face of Philanthropy Jocelyn Harmon Marketing for Nonprofits
  2. 2. Where are we now?
  3. 3. 1,280,739U.S. Nonprofits
  4. 4. Welcome to fundraising 2012 style!
  5. 5. What’s a nonprofit to do?
  6. 6. 3 Trends to Watch
  7. 7. 1. Donors are looking for you online!
  8. 8. $20,000,000,000+Online Giving in 2010
  9. 9. And it’s growing!
  10. 10. Major donors give online
  11. 11. But it’s still only a slice of the pie
  12. 12. BE STRATEGIC
  13. 13. Step 1: Your website is your home base
  14. 14. Step 2: Build a great email list
  15. 15. Which List Would You Sign Up For?
  16. 16. 1. Collect email addresses on your website
  17. 17. 2. Leverage offline communications E-mail ask on a direct mail reply or insert Separate mailing – postcard or PURL mailings
  18. 18. and events!
  19. 19. 3. Engage in online advocacy
  20. 20. Engage in online advocacy
  21. 21. 4. Get found in Search Paid AdsOrganic Results
  22. 22. 5. Do a list swap or chaperoned email
  23. 23. 6. Leverage social networks
  24. 24. Twitter
  25. 25. Video
  26. 26. Mobile
  27. 27. 6,200,000,000The number of cell phone subscriptions in 2012
  28. 28. Mastering Mobile – 3 Options• Text to Give• Smart phone apps• Mobile Websites
  29. 29. Questions for you?• What are your online fundraising goals?• How can you use technology to raise more money, acquire new donors and retain the ones you have?• What is your staff capacity for managing new media?• Do you have the basics in place, i.e. is your website and email list up to snuff?
  30. 30. 2. Your Donors are Fundraisers!
  31. 31. Razoo
  32. 32. Rally
  33. 33. Causes
  34. 34. Wealthy School Revolution
  35. 35. Questions for you• Who are yourdonor fundraisers?• How are you enabling your best fundraisers to raise funds for you?• How are you staying connected to these evangelists for your cause who are connected to each other but aren’t connected to you?
  36. 36. 3. Donor’s want to Personalize Their Giving Experiences.
  37. 37. Donor’s Choose
  38. 38. Care2
  39. 39. Global Giving
  40. 40. Oxfam Unwrapped
  41. 41. Questions for you• How are you personalizing the giving experience for your donors by giving them options for how they express their generosity?• How are you drawing your donors closer to you by making them feel like the special, valuable and unique individuals they are?

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