Au Presentation 3.29.09


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Presentation for American University Emerging Arts Leaders Symposium on 3.29.09

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Au Presentation 3.29.09

  1. 1. How do you shop and learn?
  2. 2. <ul><li>Watch TV </li></ul><ul><li>Read the paper </li></ul><ul><li>Listen to the radio </li></ul><ul><li>Attend workshops and conferences </li></ul><ul><li>Read mail </li></ul><ul><li>Read email </li></ul><ul><li>Search Google </li></ul><ul><li>Ask a friend </li></ul><ul><li>Read a review </li></ul><ul><li>Visit a website </li></ul>
  3. 3. Social Media 101
  4. 4. Agenda <ul><li>What is social media? </li></ul><ul><li>So what and who cares? </li></ul><ul><li>A caveat </li></ul><ul><li>4 Tools </li></ul><ul><li>Getting started </li></ul><ul><li>Learn from the best </li></ul><ul><li>Things to remember </li></ul>
  5. 5. What is social media?
  6. 6. <ul><li>Internet-based tools to share information, learn and connect with others. </li></ul><ul><li>Examples include, blogs, Facebook, Linkedin & MySpace, YouTube, Flickr, Twitter and podcasts. </li></ul>
  7. 7. Different from mass media <ul><li>Social media </li></ul><ul><li>Ubiquitous </li></ul><ul><li>FREE </li></ul><ul><li>Easy to cut and paste and share </li></ul><ul><li>Social </li></ul><ul><li>Mass media </li></ul><ul><li>Inaccessible to most </li></ul><ul><li>Expensive </li></ul><ul><li>Short shelf life unless re-purposed via social media </li></ul><ul><li>1-WAY </li></ul>
  8. 8. So what and who cares?
  9. 9. Social media is mainstream! <ul><li>According to Forrester, 75 percent of Internet users participate in some form of social media, up from 56 percent in 2007. </li></ul><ul><li>Women 75% </li></ul><ul><li>Men 73% </li></ul><ul><li>18 – 29 year olds 87% </li></ul><ul><li>50 – 64 year olds 72% </li></ul><ul><li>HI = $75,000 + 94% </li></ul><ul><li>HI = $30,000 or less 57% </li></ul><ul><li>Source: Pew Internet and American Life Project </li></ul>
  10. 10. Top 9 sites on the Internet <ul><li>Google </li></ul><ul><li>Yahoo </li></ul><ul><li>YouTube </li></ul><ul><li>Live </li></ul><ul><li>Facebook </li></ul><ul><li> </li></ul><ul><li>Wikipedia </li></ul><ul><li>Blogger </li></ul><ul><li>MySpace </li></ul><ul><li>Source: </li></ul>
  11. 11. Most important <ul><li>It’s where your stakeholders are </li></ul><ul><li>Getting news - 70% </li></ul><ul><li>Watching video - 56% </li></ul><ul><li>Looking for info on Wikipedia - 47% </li></ul><ul><li>Reading blogs - 32% (57 million people) </li></ul><ul><li>Rating products, services or people – 32% </li></ul><ul><li>Source: Pew Internet and American Life Project </li></ul>
  12. 12. A caveat…
  13. 13. Don’t forget about Search and email <ul><li>Read email 91% </li></ul><ul><li>Use a search engine 89% </li></ul><ul><li>These are the top-ranked online activities. </li></ul><ul><li>Source: Pew Internet & American Life Project </li></ul>
  14. 14. 4 Tools
  15. 15. Blogs – Use them to <ul><ul><ul><li>Communicate quickly </li></ul></ul></ul><ul><ul><ul><li>Put a real face on your organization. </li></ul></ul></ul><ul><ul><ul><li>Get found in Search </li></ul></ul></ul><ul><ul><ul><li>Build, organize and share content – educate. </li></ul></ul></ul><ul><ul><ul><li>Test new programs and services </li></ul></ul></ul>
  16. 16. Social Networking Sites – Use them to <ul><ul><ul><li>Build an audience, i.e. find new stakeholders </li></ul></ul></ul><ul><ul><ul><li>Increase brand awareness - educate </li></ul></ul></ul><ul><ul><ul><li>Ask your supporters to support you </li></ul></ul></ul>
  17. 17. YouTube – Use it to <ul><li>Show vs. tell your story – educate. </li></ul><ul><li>Break up the monotony. </li></ul><ul><li>Remember: It’s the 3 rd most trafficked site on the Net </li></ul>
  18. 18. Twitter – Use it to <ul><li>See what people are talking about right now </li></ul><ul><li>Drive traffic to other sites – educate. </li></ul><ul><li>Give your org a human feel </li></ul><ul><li>Reach people you can’t reach anywhere else. </li></ul>
  19. 19. Getting started
  20. 20. <ul><li>Set up Google Alerts and start listening to what people are already saying about you. </li></ul><ul><li>Do a Google blog search on key terms </li></ul><ul><li>Search Technorati and Alltop to find the influential bloggerss in your industry. </li></ul><ul><li>Follow other nonprofits on Twitter to see what they are talking about. </li></ul>
  21. 21. Learn from the Best
  22. 22. Key blogs <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>  </li></ul>
  23. 23. Key books <ul><li>Seth Godin – Flipping the Funnel (FREE e-book) </li></ul><ul><li>Charlene Li & Josh Bernoff – Groundswell: Winning in a World Transformed by Social Technologies </li></ul><ul><li>Debbie Weil - The Corporate Blogging Book </li></ul><ul><li>Andy Sernovitz - Word of Mouth Marketing: How Smart Companies Get Customers Talking </li></ul><ul><li>Dan Gillmore – We the Media: Grassroots Journalism by the People, for the People </li></ul><ul><li>Joe Trippi – The Revolution Will Not Be Televised: Democracy, the Internet and the Overthrow of Everything </li></ul><ul><li>Clay Shirky – Here Comes Everybody! </li></ul>
  24. 24. Things to Remember
  25. 25. Nothing is perfect. Well, almost nothing…
  26. 26. You will lose control of your message.
  27. 27. Some audiences may not be ripe – yet.
  28. 28. It takes a lot of time and creativity to succeed in social media.
  29. 30. Connect with me! <ul><li>Jocelyn Harmon </li></ul><ul><li>Email: </li></ul><ul><li>Web: </li></ul><ul><li>Twitter: @jocelynharmon </li></ul>