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social-reputation-dmx-austria

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Ihre Marke hat mehr Aufmerksamkeit verdient - Online & Offline. Welchen Platz gibt es für Ihre Marke - Personal Branding, Employer Branding im Internet.

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social-reputation-dmx-austria

  1. 1. Social Reputation - Ihre Marke im Internet - Mag. Andrea Starzer MBA
  2. 2. PromoMasters Online Marketing Ges.m.b.H. Seit 1999 der Partner für das erfolgreiche Suchmaschinenmarketing von Tourismus, Industrie und Handel. PromoMasters erhöht die Auffindbarkeit von Produkten, Services, Inhalten und (Arbeitgeber-) Marken im Internet, bei Social Media sowie im Mobile Marketing auf Smartphones – Stichwort: Universal Search. Was • Mag. Andrea Starzer MBA – 15 Jahre Personal Management Know-How & 1. zertifizierter Employer Brand Manager Österreichs • Michael Kohlfürst CMC – seit 1996 im Online Business • 11 Mitarbeiter/innen Wer
  3. 3. - Personal Branding - Employer Branding - Umgang mit Bewertungen Bringen Sie Ihre Marke zum Strahlen … DENN alles & jeder wird bewertet ONLINE & OFFLINE
  4. 4. Die Reichweite im Internet ist da. - WO sind SIE ?
  5. 5. Ein ideales Suchergebnis
  6. 6. XING - Unternehmensprofil
  7. 7. https://www.xing.com/profile/Andrea_Starzer?sc_o=mxb_p
  8. 8. Arbeitgeberbewertung kununu & glassdoor https://www.kununu.com/at/promomasters-online-marketing-gesmbh
  9. 9. https://www.linkedin.com/in/starzerandrea?trk=hp-identity-name
  10. 10. https://de.pinterest.com/andreastarzer/ DO it like NINA http://www.
  11. 11. „Der Wettbewerb der Zukunft entscheidet sich auf dem Arbeitsmarkt.“ (R. Sprenger)
  12. 12. 39 % der Unternehmen nützen Social Media für Personalmarketing Aktivitäten Quelle: Deloitte – HR-Benchmark & Trends 2013/2014  Der Arbeitsmarkt hat sich verändert  Das Bewerberverhalten auch  8 von 10 Bewerbern suchen ONLINE
  13. 13. Slideshare - Unternehmensprofil
  14. 14. Twitter – in 140 Zeichen um die Welt
  15. 15. Crossmediale Recruitingkommunikation www.rebelmouse.com/SKIDATACareers
  16. 16. Unverdächtig aber gut: Soziale Aufmerksamkeit
  17. 17. Der 7 Punkte - Start 1. Googeln Sie sich selbst 2. Geben Sie jenen die Social Media nutzen die Möglichkeit 3. Erstellen und überarbeiten Sie Ihre Profile 4. Sorgen Sie für eine lebendige und gute Online Reputation im Social Network, Suchmaschinen sowie Bewertungsplattformen 5. Pflegen Sie Ihre Kontakte auch Online 6. Erstellen Sie Ihre Social Media Guideline 7. Welche Informationen haben Sie? (Text, Bild, Video – alte wie neue)
  18. 18. TESTER werden !!!
  19. 19. Besuchen Sie uns am Messestand von:

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