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Digital Employer Branding: Ihre Arbeitgebermarke sucht Reichweite im Internet

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Digital Employer Branding -
Attraktive Arbeitgeber brauchen sich nicht zu verstecken! Nützen Sie die Reichweite im Internet auch für Ihre Arbeitgebermarke - wir unterstützen Sie mit einem bunten Portfolio aus dem Online Marketing - so macht externes Employerbranding Spaß!

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Digital Employer Branding: Ihre Arbeitgebermarke sucht Reichweite im Internet

  1. 1. Digital Employer Branding Attraktive Arbeitgeber brauchen sich doch nicht verstecken 2. Oktober 2014 – Mag. Andrea Starzer MBA
  2. 2. PromoMasters Online Marketing Ges.m.b.H. Was Seit 1999 der Partner für das erfolgreiche Suchmaschinenmarketing von Tourismus, Industrie und Handel. PromoMasters erhöht die Auffindbarkeit von Inhalten, Produkten, Services und der Arbeitgebermarke im Internet, bei Social Media sowie im Mobile Marketing auf Smartphones - Stichwort: Universal Search. Wer • Mag. Andrea Starzer MBA • Michael Kohlfürst CMC – seit 1996 im Online Business • 13 Mitarbeiter/innen
  3. 3. Online Marketing für HR-Manager • Wo Sie ihr Unternehmen ONLINE zum Strahlen bringen • Wie Sie mit Storytelling im Internet punkten • Career Based Services • Erfolge MESSBAR machen
  4. 4. Social Media Die neue Transparenz der Kommunikation. Malheur oder Chance ???
  5. 5. Social Reputation im Web 2.0 Universal Search Alles überall Finden TIPP: Google-Suchabfrage Google-Alert
  6. 6. Welche Suchmaschinen kennen SIE?
  7. 7. Ein ideales Suchergebnis
  8. 8. Google Places & Google+ verknüpfen
  9. 9. Zeigen Sie ruhig Profil?!
  10. 10. Unternehmenseintrag bei Google+
  11. 11. Mehrwert von Google+ nützen
  12. 12. Unverdächtig aber gut: Soziale Aufmerksamkeit
  13. 13. … man merkt sie kaum Bewertungsportale für alle Lebenslagen
  14. 14. Eigentlich ein „Telefonbuch“
  15. 15. XING - Unternehmensprofil
  16. 16. YouTube - Channel
  17. 17. Bilder sagen mehr als Worte … Bewegtbilder noch mehr: Innovation Aktualität Teamspirit Internationalität & Promotion auf den Punkt gebracht http://www.youtube.com/watch?v=dItht2Y9iJI
  18. 18. Twitter – in 140 Zeichen um die Welt
  19. 19. facebook startet Jobbörse
  20. 20. Der 7 Punkte - Start 1. Googeln Sie sich selbst 2. Geben Sie jenen die Social Media nutzen die Möglichkeit 3. Erstellen und überarbeiten Sie Ihre Profile 4. Sorgen Sie für eine lebendige und gute Online Reputation im Social Network, Suchmaschinen sowie Bewertungsplattformen 5. Pflegen Sie Ihre Kontakte auch Online 6. Erstellen Sie Ihre Social Media Guideline 7. Welche Informationen haben Sie? (Text, Bild, Video – alte wie neue)
  21. 21. Suchmaschinen lieben Content – DOCH woher die Themen nehmen ? Brandstorming statt Brainstorming
  22. 22. BEWERBEN … Sie Produkte & Dienstleistungen Online DENKEN … Sie dabei auch an Ihre Arbeitgebermarke
  23. 23. Personalmarketing goes online What is next ? 2013 Karrieremesse-Boom 2009 PM-Workshops 2004 Online Portale
  24. 24. JobSearch! Detaillierte Unternehmensinfo  Homepage  XING & LinkedIn  Slideshare  YouTube  facebook  Wikipedia  kununu  Rebelmouse  Picasa  Google & Co
  25. 25. (mehr)Wert bieten – ERGEBNISSE messbar machen Webpage optimieren Google Analytics Tracking
  26. 26. Karriere bei SKIDATA Überarbeiten SIE Ihre Karriere- Webpage … Menschen wollen Menschen sehen, Stories lesen & finden! www.skidata.com/jobs
  27. 27. … und TOP Ergebnisse erzielen
  28. 28. SEO-Erfolgsmessung
  29. 29. „Der Wettbewerb der Zukunft entscheidet sich auf dem Arbeitsmarkt.“ (R. Sprenger)
  30. 30. Kontaktpunkte: Employer image touchpoint wheel Employer Branding Touchpoints / Quelle: JOBshui® - 2014
  31. 31. Crossmediale Recruitingkommunikation www.rebelmouse.com/SKIDATACareers
  32. 32. Career Based Services, DENN … … was nützt der beste Employer Brand wenn er im Internet nicht gefunden wird???
  33. 33. Reaktionen auf Bewertungen Passanten – Interessenten – Kunden – Mitarbeiter – Unbekannte - …
  34. 34. Bewertungsplattformen Was tun bei schlechten Bewertungen? • Bewahren Sie Ruhe und atmen Sie zuerst einmal tief durch • Wann wurde die Bewertung ausgeführt • Prüfen Sie die Bewertung auf sachliche Richtigkeit in einem Mitarbeitergespräch • Nutzen Sie die Reaktionsmöglichkeiten wie Kommentarfunktion • Sprechen Sie den unzufriedenen Kunden an "Hallo, ich bin der Geschäftsführer ...." • Bleiben Sie bei Kommentaren auf der Sachebene und bei der Wahrheit
  35. 35. Bewertungsplattformen Was tun bei schlechten Bewertungen?  Stellen Sie konkrete Lösungen in Aussicht  Nehmen Sie eine Beschwerde ernst, da darin eine Chance liegen kann  Verwandeln Sie negative Kritiker in positive Multiplikatoren  Stammkunden Bewertungen verändern nur kurzfristig das Meinungsbild  Rechtsanwalt wann immer möglich VERMEIDEN
  36. 36. PromoMasters wünscht Ihnen viel Erfolg mit diesem Leitfaden. Empfehlen Sie diese Präsentation Ihren Freunden und Geschäftspartnern via Google+, Facebook, Twitter und anderer Sozialer Medien weiter. Online Marketing Seminare: http://www.promomasters.at/seminar/ PromoMasters® Online Marketing Ges.m.b.H Waldbadstraße 4 – 5081 Anif Salzburg – Österreich info@promomasters.at - www.PromoMasters.at +43 6246 76286-0

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