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Arbeitgebermarke online positionieren

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Digitales Employer Branding nimmt an Bedeutung weiter zu. Im Vortrag am 8.6.2016 erklärte Andrea Starzer, welche ersten Schritte man setzt, um die Attraktivität als Arbeitgeber im Internet bei Suchabfragen oder in Sozialen Kanälen zu erhöhen.

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Arbeitgebermarke online positionieren

  1. 1. Als Arbeitgeber (auch) im Internet punkten Mag. Andrea Starzer MBA
  2. 2. PromoMasters Online Marketing Ges.m.b.H. Seit 1999 der Partner für das erfolgreiche Suchmaschinenmarketing von Tourismus, Industrie und Handel. PromoMasters erhöht die Auffindbarkeit von Produkten, Services, Inhalten und (Arbeitgeber-) Marken im Internet, bei Social Media sowie im Mobile Marketing auf Smartphones – Stichwort: Universal Search. Was • Mag. Andrea Starzer MBA – 15 Jahre Personal Management Know-How & 1. zertifizierter Employer Brand Manager Österreichs • Michael Kohlfürst CMC – seit 1996 im Online Business • 11 Mitarbeiter/innen am Standort Salzburg & Wien Wer
  3. 3. „Der Wettbewerb der Zukunft entscheidet sich auf dem Arbeitsmarkt.“ (R. Sprenger)
  4. 4. 39 % der Unternehmen nützen Social Media für Personalmarketing Aktivitäten Quelle: Deloitte – HR-Benchmark & Trends 2013/2014  Der Arbeitsmarkt hat sich verändert  Das Bewerberverhalten auch  8 von 10 Bewerbern suchen ONLINE Die Reichweite im Internet ist da – WO sind SIE?
  5. 5. Quelle: Statista)
  6. 6. WO sind Ihre neuen Mitarbeiter?
  7. 7. Quelle: comScore, Inc.. (26.03.2015). U.S. Digital Future in Focus - Comscore Whitepaper 2015
  8. 8.  Job-/Karrierebereich leicht „findbar“ machen  Social Kanäle auch mit Arbeitseindrücken füllen – 8 von 10 Bewerbern suchen bereits online und wollen Erfahrungen, Bewertungen über das Unternehmen lesen  Unternehmensprofil auf Businessportalen wie XING, LinkedIn pflegen und emotionalisieren (hier geht es um Menschen nicht um Pauschalen)  Menschen wollen Menschen sehen Wer arbeitet hier, seit wann, woher – welche Entwicklungsmöglichkeiten – lustige Erlebnisse, Lehrlingsabschlüsse … STORYTELLING ! Erste Anregungen für die Umsetzung
  9. 9. Jobs / Karrierebereich „auffindbar“ machen ;-)
  10. 10. … von anderen lernen!
  11. 11. Unternehmensprofil in Businessnetzwerken anlegen
  12. 12. … in Businessnetzwerken sind Menschen. Bitte emotionalisieren und nicht in Sales denken!
  13. 13. https://www.linkedin.com/in/starzerandrea?trk=hp-identity-name Hier Unternehmensprofil anlegen – auch posten
  14. 14. Denken Sie an Ihre Arbeitgeberbewertungen https://www.kununu.com/at/motel-one-austria2/kommentare
  15. 15. Überlegen, ob es getrennte Online Auftritte geben soll
  16. 16. Crossmediale Recruitingkommunikation www.rebelmouse.com/SKIDATACareers
  17. 17.  Daberer Pinterest Menschen wollen Bilder sehen & Geschichten lesen !
  18. 18. Bringen Sie Ihre Arbeitgebermarke zum Strahlen … UND achten Sie auch auf Ihre Bewertungen!

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