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Google for Jobs Candidate Experience

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Industry experts agree: Google for Jobs has MASSIVE potential in the recruitment marketing space. This presentation outlines how Google can address and improve candidate experience for online job seekers.

Published in: Recruiting & HR
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Google for Jobs Candidate Experience

  1. 1. THIS DOCUMENT CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION The Google for Jobs Candidate Experience
  2. 2. THIS DOCUMENT CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION What is Google for Jobs? Google for Jobs is a product, introduced by Google 2017, that matches job seekers with relevant, high-quality job listings. Google for Jobs aggregates job listings from around the web and presents job search results in a simple box at the top of the organic search results.
  3. 3. THIS DOCUMENT CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION What does Google for Jobs look like? After candidate searches for job in Google, they land on a Google for Jobs page that lists opportunities
  4. 4. THIS DOCUMENT CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION What is the Current Google for Jobs Candidate Experience? Once a candidate clicks on an apply option, they are often prompted to take numerous steps:
  5. 5. THIS DOCUMENT CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION What are Candidates and Employers Saying about Google for Jobs User Experience? Employer “We are concerned that Google for Jobs does not return many candidates, is this a serious tool for sourcing candidates?” Candidate “Every time I click on a job I get lost in other job boards, have to give my resume to them more than once, and often just give up” “Giving up my "personal information" to third party websites who are not the employer”
  6. 6. THIS DOCUMENT CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION Google for Jobs Candidate Experience by Numbers Jobiak, an AI-based job posting and distribution platform, looked more closely at: • job postings over time and audited the average number of steps required for a candidate to get to the job application • the percentage of third parties requiring email and resumes encountered by candidates along the way Audit results confirmed the bad news for job seekers and employers.
  7. 7. THIS DOCUMENT CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION Recent Audits of Job Listings Expose Abuse of Google for Jobs AUDIT 1: Jobiak reviewed 2.5 million job postings in 500 cities ● Candidates must go through an average of 2.5+ steps before getting to the employer’s web site to fill out the actual job application. ● At each step, candidates are asked to fill out personal information - usually the same information in each step - and upload a resume. ● 10% of job listings required 3 - 4 steps before getting to the application.
  8. 8. THIS DOCUMENT CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION Recent Audits of Millions of Job Listings Expose Abuse of Google for Jobs AUDIT 2: Jobiak reviewed 2,000 job listings in multiple cities over 90 days Numerous, concrete examples of job boards posting the same job multiple times and otherwise manipulating job postings in order to improve their click rates with little regard to the confusion it creates. Examples include: ● altering the title of the job but leaving the same employer and job description ● altering the job description but leaving the same title and employer ● 7% of job attributes are manipulated by 3rd party job sites
  9. 9. THIS DOCUMENT CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION Recent Audits of Millions of Job Listings Expose Abuse of Google for Jobs
  10. 10. THIS DOCUMENT CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION 1st - 3rd Party Page 2nd 3rd Party Page = ? Why do Employers Lose Candidates? This posting offers 4 apply paths through 3rd parties Multiple vendor pages lose candidates ! In a word: FRICTION
  11. 11. THIS DOCUMENT CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION What’s Next for Google for Jobs? 73 % of job seekers start their searches on Google Industry experts agree: this means Google for Jobs has MASSIVE potential!
  12. 12. THIS DOCUMENT CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION ● Do not allow multiple interstitial landing pages ● Eliminate duplicates created by altering job titles, descriptions, locations, and employers ● Give preference to direct employers instead of job boards in rankings How Can Google Fix the Candidate Experience? Disallow Interstitial pages Prioritize Direct Employers Forbid Duplicates Levy harsh penalties to discourage these practices
  13. 13. THIS DOCUMENT CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION For more information about Google for Jobs and Jobiak, visit https://www.jobiak.ai/

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