Bravo has a popular television show called The Millionaire Matchmaker. It's essentially an exercise in matching rich guys with ladies who want to be with rich guys.
If it sounds a little bit like recruiting, then you're on the right track.
Kenny Mendes, recruiter at Box.com outlines how his team took a popular TV show and turned it into a successful recruiting event. For more, visit http://blog.jobscore.com.