ABC Trust Digital Marketing Plan

581 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
581
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

ABC Trust Digital Marketing Plan

  1. 1. ABC-TrustDigital Marketing Plan
  2. 2. The Brief• Trustees and staff (and users) don’t see the website as a straight forward and friendly tool of communication – Donation on site doesn’t work properly – Design is cluttered – The site has little potential to attract new visitors
  3. 3. Initial Hypothesis Optimise the online tool to unable a seamless donation experienceIncrease donors’ and potential Improve site design and navigation by donors’ site changing the way interaction and pages are created donations Increase the number of site visitors via digital marketing activities
  4. 4. Stage 1Optimise the online tool to unable Implement user-seamless donation friendly donation tool experience Implement a cost effective tool Use the new tool in other communications channels
  5. 5. Stage 2 Improve pages design (Heading, Pictures, Internal Links)Improve site design Improve blogging tool layout and encourage and navigation by interaction (Donor of changing the way the month, Project of pages are created the month and etc) Analysing and Testing (Google Analytics and Google Webmaster Tools)
  6. 6. Stage 3 Develop SEO activity Structure existing Social Media and Video/YouTube activitiesIncrease the number Improve e-mailof new site visitors via marketing activities and analysis (Comms digital marketing Project, ROI and Best activities Practices)
  7. 7. Actions• Develop an action plan focusing on activities by pre established priorities• Assess project resources (time available and potential to employ a digital marketing intern)• Set-up timeframe for project completion and assess future requirements based on results
  8. 8. Joao da Costa jpdacosta@hotmail.co.ukuk.linkedin.com/in/joaopdacosta

×