Get One Step Closer to that Elusive  ROI – Step Up Your Social Media Tracking & Analytics &Determine     What Success Mean...
I am sorry to tell you but…. If 82% of TV ads generate negative    ROI, why are we obsessed with           social media RO...
For our brand, 8 must 1. Traditional mass media is important, but not as important it    used to be any more. Balance and ...
New environment                  @joantxo                  #smtravel11
Tourism will grow                    @joantxo                    #smtravel11
Internet will be the key                  @joantxo                  #smtravel11
Online tourism will increase                    @joantxo                    #smtravel11
Internet is the key factor for leisure                          @joantxo                          #smtravel11
Smartphones are now, not tomorrow                        @joantxo                        #smtravel11
Social media IS now                      @joantxo                      #smtravel11
Build confidence • 76% do not trust in traditional  media or marketing. Brands lies ! • 70% of tourist uses internet for  ...
Brands are learning                 @joantxo                 #smtravel11
From mass media, to earned media                      @joantxo                      #smtravel11
From mass media, to earned media                      @joantxo                      #smtravel11
Digital storytellers                       @joantxo                       #smtravel11
Our client as a tribe                   @joantxo                   #smtravel11
Adprosumers + lovemarks                @joantxo                #smtravel11
But still, it is marketing                         @joantxo                         #smtravel11
It is about contend strategy                      @joantxo                      #smtravel11
Finding influencers 4 my brand  - Count twitter followers, list, follows, number of tweets,  - Measure Facebook Likes, fan...
Social Brand Strategy            Source: December 17, 2008, “Social Brand Strategy” Forrester report                      ...
Social Compass rules the markets                        @joantxo                        #smtravel11
Real ROI is in the business, not only in social media                                       @joantxo                      ...
@joantxo#smtravel11
Marketo.com              @joantxo              #smtravel11
Social media is a skill and a must                          @joantxo                          #smtravel11
Takes time but it is worthy                      @joantxo                      #smtravel11
Know what you have in hand                    @joantxo                    #smtravel11
Social Media Management System                       @joantxo                       #smtravel11
Radian 6           @joantxo           #smtravel11
June 2011. #sm4t #blogtripF1                         @joantxo                         #smtravel11
Give them visibility, and KPI’s                       @joantxo                       #smtravel11
#blogtripF1 2011 figures                      @joantxo                      #smtravel11
Tweetcloud to understand the impact                           @joantxo                           #smtravel11
Track the influencers                        @joantxo                        #smtravel11
Clear profile                @joantxo                #smtravel11
Be in the rankings                     @joantxo                     #smtravel11
Geo tagging              @joantxo              #smtravel11
Topsy gives you some clues                     @joantxo                     #smtravel11
@joantxo#smtravel11
Twitrratr sentiment                      @joantxo                      #smtravel11
Summarizr tracking                     @joantxo                     #smtravel11
@joantxo#smtravel11
@joantxo#smtravel11
@joantxo#smtravel11
@joantxo#smtravel11
@joantxo#smtravel11
@joantxo#smtravel11
@joantxo#smtravel11
Tracking the total impact in the web, acrossplatforms                                 @joantxo                            ...
Volume of hits in the total web                         @joantxo                         #smtravel11
All possibilities search                           @joantxo                           #smtravel11
Stream graph tag                   @joantxo                   #smtravel11
Tag cloud, #sm4t Vs. #blogtripF1                        @joantxo                        #smtravel11
Do your best, get the best = ROI                         @joantxo                         #smtravel11
Think tank travel    @joantxo    #smtravel11
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Social Media Tracking & Analytics media dmo's

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My presentation in Eyesfortravel Conference Online Marketing and Social Media Europe 2011

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Social Media Tracking & Analytics media dmo's

  1. 1. Get One Step Closer to that Elusive ROI – Step Up Your Social Media Tracking & Analytics &Determine What Success Means for Your Business @joantxo llantada October 2011 @joantxo #smtravel11
  2. 2. I am sorry to tell you but…. If 82% of TV ads generate negative ROI, why are we obsessed with social media ROI? according to the book The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business, written by a team of three from Accenture. @joantxo #smtravel11
  3. 3. For our brand, 8 must 1. Traditional mass media is important, but not as important it used to be any more. Balance and results 2. Where are my customers?, my brand ought to be there 3. Social media is not free, it cost money and time 4. Social media is not easy, learning, learning, learning,… Beta test 5. KPI’s are not tweeting or posting. KPI’s is about conversation, engagement, compromise, conversion,… 6. Social media it is not just for one department , it is for the whole company 7. Social media will transform your company, or you will not be relevant in the market 8. No marketing strategy?, social media will failure @joantxo #smtravel11
  4. 4. New environment @joantxo #smtravel11
  5. 5. Tourism will grow @joantxo #smtravel11
  6. 6. Internet will be the key @joantxo #smtravel11
  7. 7. Online tourism will increase @joantxo #smtravel11
  8. 8. Internet is the key factor for leisure @joantxo #smtravel11
  9. 9. Smartphones are now, not tomorrow @joantxo #smtravel11
  10. 10. Social media IS now @joantxo #smtravel11
  11. 11. Build confidence • 76% do not trust in traditional media or marketing. Brands lies ! • 70% of tourist uses internet for booking their holidays. Social Travel Report UK 2010 @joantxo #smtravel11
  12. 12. Brands are learning @joantxo #smtravel11
  13. 13. From mass media, to earned media @joantxo #smtravel11
  14. 14. From mass media, to earned media @joantxo #smtravel11
  15. 15. Digital storytellers @joantxo #smtravel11
  16. 16. Our client as a tribe @joantxo #smtravel11
  17. 17. Adprosumers + lovemarks @joantxo #smtravel11
  18. 18. But still, it is marketing @joantxo #smtravel11
  19. 19. It is about contend strategy @joantxo #smtravel11
  20. 20. Finding influencers 4 my brand - Count twitter followers, list, follows, number of tweets, - Measure Facebook Likes, fans,… - Check comment volume on blog posts - Invest time in relevant forums - Recommendations by others @joantxo #smtravel11
  21. 21. Social Brand Strategy Source: December 17, 2008, “Social Brand Strategy” Forrester report @joantxo #smtravel11
  22. 22. Social Compass rules the markets @joantxo #smtravel11
  23. 23. Real ROI is in the business, not only in social media @joantxo #smtravel11
  24. 24. @joantxo#smtravel11
  25. 25. Marketo.com @joantxo #smtravel11
  26. 26. Social media is a skill and a must @joantxo #smtravel11
  27. 27. Takes time but it is worthy @joantxo #smtravel11
  28. 28. Know what you have in hand @joantxo #smtravel11
  29. 29. Social Media Management System @joantxo #smtravel11
  30. 30. Radian 6 @joantxo #smtravel11
  31. 31. June 2011. #sm4t #blogtripF1 @joantxo #smtravel11
  32. 32. Give them visibility, and KPI’s @joantxo #smtravel11
  33. 33. #blogtripF1 2011 figures @joantxo #smtravel11
  34. 34. Tweetcloud to understand the impact @joantxo #smtravel11
  35. 35. Track the influencers @joantxo #smtravel11
  36. 36. Clear profile @joantxo #smtravel11
  37. 37. Be in the rankings @joantxo #smtravel11
  38. 38. Geo tagging @joantxo #smtravel11
  39. 39. Topsy gives you some clues @joantxo #smtravel11
  40. 40. @joantxo#smtravel11
  41. 41. Twitrratr sentiment @joantxo #smtravel11
  42. 42. Summarizr tracking @joantxo #smtravel11
  43. 43. @joantxo#smtravel11
  44. 44. @joantxo#smtravel11
  45. 45. @joantxo#smtravel11
  46. 46. @joantxo#smtravel11
  47. 47. @joantxo#smtravel11
  48. 48. @joantxo#smtravel11
  49. 49. @joantxo#smtravel11
  50. 50. Tracking the total impact in the web, acrossplatforms @joantxo #smtravel11
  51. 51. Volume of hits in the total web @joantxo #smtravel11
  52. 52. All possibilities search @joantxo #smtravel11
  53. 53. Stream graph tag @joantxo #smtravel11
  54. 54. Tag cloud, #sm4t Vs. #blogtripF1 @joantxo #smtravel11
  55. 55. Do your best, get the best = ROI @joantxo #smtravel11
  56. 56. Think tank travel @joantxo #smtravel11

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