"What do you do?" is by far the most difficult question that any UX Designer can ever be asked. This presentation hopes to offer a bit more insight into what UX can involve and to share its benefits which can't normally be summed up easily.
10. The more we know upfront, the better we can plan, design and reduce costly changes later
11. Listen to Stories
(whole team understands the audience)
(look for patterns & problem areas)
(observation in a persons own environment)
(e.g. call centre stats, surveys)
12. Stories and experience
Business needs & goals
13. Prioritise Requirements
Ethos of the project
User & business needs combined
Where are we now and where do we want to be?
14. See the whole issue
informs the design
Strategy focuses it