Slide 2 – 87% of Australians access the internet daily 17 million active Facebook users
Less than half of all small businesses use social media and less than a quarter pay to advertise on social media. About 61% of small businesses have a website
What about businesses that just use Facebook?
Verify your business with Google so it can appear to customers on Google Search and Maps. Most local businesses verify by postcard. Some businesses have other verification options, like verification via email, phone, or Search Console.
Links – strong inbound links from organisations like Business Chambers, Realise Business, .edu, .gov. - Outbound - if you do a blog link to the source and provide further information for people on your site.
Privacy – signing up for newsletter. – how they can contact you if they need to to unsubscribe.
Google Reviews linked to your google my business page.
HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user's computer and the site
Verify Your Facebook Page with a Phone Number Step 1: Go to Page Settings. Go to your page then go to Settings. ... Step 2: Go to Page Verification. From “General” go to “Page Verification” and click “Edit.” Step 3: Verify the Page. Click “Verify this Page.”
They will phone you and give you a code to input
Link in the signature of your email
Small Business Marketing - It's a matter of trust
MARKETING IN 2018
IT’S A MATTER OF TRUST
Claim and Verify - Google My Business listing – update it with all relevant
information – if you work from home then set your business up as a service-area
Good in bound and outbound links, to and from other websites
Up to date content on your website
use and/or affiliate disclosure. These are “boring” pages that Google pays
A well written and informative “About Us” page
Encourage Google reviews about your business
Make sure website is now HTTPS – from July Google will say sites are Not Secure
Don’t purchase subscribers from third-party websites
Don’t conduct "Sub4sub" exchanges and services from third-party websites that
subscribe you to multiple channels which then subscribe to you back
Verify your Facebook page
Don’t buy likes - Businesses won’t achieve results and could end up doing less
business on Facebook if the people they’re connected to aren’t real (Facebook)
Keep track on who you give administration rights to on your Facebook page –
Admin, Editor, Moderator, Advertiser
Fill in your About Us page with information about your business – get people to
rate your services
Keep an eye on 3rd party apps
Consider developing Page Guidelines so you can tell people what you expect
when they engage with your page
REVIEWS AND WORD OF MOUTH MATTER
88% Of Consumers Trust Online Reviews As Much As
Respond to queries, complaints and reviews on your
social media pages – take it offline if necessary
Google likes positive reviews on your website
THANK YOU & GET IN TOUCH