WHAT IS CONTENT MARKETING?
‘Content marketing is a
marketing technique of
creating and distributing
relevant and valuable
content to attract, acquire,
and engage a clearly defined
and understood target
audience – with the objective
of driving profitable customer
action.’ Content Marketing Institute
IS IT A NEW TREND?
The term ‘content marketing’ is pretty new but
the concept of using storytelling and engaging
content to grab the attention of audiences has
been around for a very long time.
WHERE DOES AUSTRALIA SIT IN RELATION
TO THE ADOPTION OF CONTENT
Australian’s have embraced it!
More than 95% of Australians use content
marketing for both B2B and B2C marketing.
Australia are allocated to content marketing.
61% of Australian marketers have a plan to
increase their content marketing budget over
the next 12 months.
Both B2B and B2C marketers in Australia use
an average 12 different content marketing
Statistics from the Content Marketing Institute
SOME DISTRIBUTION AVENUES FOR
DOES CONTENT MARKETING HELP SEO
OR DOES IT REPLACE IT?
The simple truth is that content marketing, no
matter how much attention it gets, is not going to
However, the two are by no means mutually
As a discipline, content marketing requires
certain knowledge of SEO best practices in
order to be successful.
Creating content for the user is important, and
you want to make sure this content is useful.
You want to become a valuable resource for
your clients. But if they can’t find it and don’t see
it, what good is your content?
This is where SEO comes into play.
Information from Jon-Mikel Bailey
SOME EFFECTIVE CONTENT
Solve a problem
Engage a qualified copywriter
Optimise for SEO
Promote through social media sites
FIND OUT MORE ABOUT CONTENT
Infodec Communications has developed a
number of effective content marketing
Contact us today to find out more:
Phone: 61 2 9531 5595