Understanding content marketing

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This presentation briefly explains some key points about content marketing. It also contains a video that describes how content marketing works.

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Understanding content marketing

  1. 1. CONTENT MARKETING
  2. 2. WHAT IS CONTENT MARKETING? ‘Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.’ Content Marketing Institute
  3. 3. IS IT A NEW TREND? The term ‘content marketing’ is pretty new but the concept of using storytelling and engaging content to grab the attention of audiences has been around for a very long time.
  4. 4. WHERE DOES AUSTRALIA SIT IN RELATION TO THE ADOPTION OF CONTENT MARKETING? • Australian’s have embraced it! • More than 95% of Australians use content marketing for both B2B and B2C marketing. • Around 25% of marketing budgets in Australia are allocated to content marketing. • 61% of Australian marketers have a plan to increase their content marketing budget over the next 12 months. • Both B2B and B2C marketers in Australia use an average 12 different content marketing tactics. Statistics from the Content Marketing Institute
  5. 5. SOME DISTRIBUTION AVENUES FOR CONTENT MARKETING
  6. 6. DOES CONTENT MARKETING HELP SEO OR DOES IT REPLACE IT? • The simple truth is that content marketing, no matter how much attention it gets, is not going to replace SEO. However, the two are by no means mutually exclusive! • As a discipline, content marketing requires certain knowledge of SEO best practices in order to be successful. • Creating content for the user is important, and you want to make sure this content is useful. You want to become a valuable resource for your clients. But if they can’t find it and don’t see it, what good is your content? This is where SEO comes into play. Information from Jon-Mikel Bailey
  7. 7. SOME EFFECTIVE CONTENT MARKETING STRATEGIES? • • • • • • • • Stop selling Solve a problem Engage a qualified copywriter Blog!! Repurpose content Embrace videos Optimise for SEO Promote through social media sites
  8. 8. Watch our content marketing explainer
  9. 9. FIND OUT MORE ABOUT CONTENT MARKETING Infodec Communications has developed a number of effective content marketing packages. Contact us today to find out more: http://www.infodec.com.au/contact-1 Phone: 61 2 9531 5595
  10. 10. REFERENCES • • • • • • • • • • • • http://contentmarketinginstitute.com/2013/02/australia-2013-content-marketing-research/ http://contentmarketinginstitute.com/what-is-content-marketing/ <a href="http://www.shutterstock.com/gallery-809503p1.html?cr=00&pl=edit-00">Twin Design</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a> <a href="http://www.shutterstock.com/gallery-762415p1.html?cr=00&pl=edit-00">Gil C</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a> <a href="http://www.shutterstock.com/gallery-1598897p1.html?cr=00&pl=edit-00">Alexander Supertramp</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit00">Shutterstock.com</a> <a href="http://www.shutterstock.com/gallery-762415p1.html?cr=00&pl=edit-00">Gil C</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a> <a href="http://www.shutterstock.com/gallery-809503p1.html?cr=00&pl=edit-00">Twin Design</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a> <a href="http://www.shutterstock.com/gallery-809503p1.html?cr=00&pl=edit-00">Twin Design</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a> <a href="http://www.shutterstock.com/gallery-762415p1.html?cr=00&pl=edit-00">Gil C</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a> <a href="http://www.shutterstock.com/gallery-762415p1.html?cr=00&pl=edit-00">Gil C</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a> http://www.woodst.com/blog/wood-street-journal/search-engine-optimization-wood-street-journal/is-content-marketing-replacing-seo/ http://socialmediatoday.com/mark-lerner/2039301/top-7-tips-effective-content-marketing

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