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What is csr


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What is csr

  1. 1. Corporate Social ResponsibilityThursday, March 29, 2012 MKTG6095 ICT & eCommerce 1
  2. 2. Contents1 What is CSR?2 What CSR is Not3 CSR and the Internet4 Benefits of CSR and the Internet5 The Otherside of CSR6 Greenpeace7 Facebook Supports Greenpeace8 CSR and Trinidad9 WeGreen10
  3. 3. What is CSR? “Corporate initiative to assess and take responsibility for the companys effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups. ”Thursday, March 29, 2012 MKTG6095 ICT & eCommerce 3
  4. 4. CSR IS NOT …….• Tokenism – giving as a public relations stunt• Philanthropy – charitable organizations• Cause-related marketing – fund raisers• Compliance – doing what is expectedThursday, March 29, 2012 MKTG6095 ICT & eCommerce 4
  5. 5. CSR AND THE MEDIA How does the electronic media facilitate CSR? • Facilitator • InhibitorThursday, March 29, 2012 MKTG6095 ICT & eCommerce 5
  6. 6. BENEFITS OF CSR AND INTERNET Companies use the internet, especially social media, to let the world know of their commitment to enhancing the community, the citizenry and by extension the country. The internet helps to deliver profit to organizations and, at the same time, minimize environmental impact. But this is NOT all.Thursday, March 29, 2012 MKTG6095 ICT & eCommerce 6
  7. 7. OTHER SIDES OF CSR Nestle WALMART Primark 1 The destruction of the 2 Their slogans speak one 3 The report of the Indonesian Rain Forest thing. How do they Ethical Trading Initiative for the cultivation of accomplish this? What committee says that palms for extraction of are their strategies for since their palm oil for their sustainability? The investigations Primark products. taglines for Walmart has taken many are:- ‘Always low decisions to change Prices”; Save Money. their strategies for Live Better’. profit. “Environmentally” ”Internal” ”Externally”Thursday, March 29, 2012 MKTG6095 ICT & eCommerce 7
  8. 8. GREENPEACENestle has now adopted and announced a “zerodeforestation” policy in partnership with TheForest Trust (TFT), which will initially focus onamending its palm oil purchasing practices. Themove follows a full blown Facebook attackinitiated by Greenpeace earlier this year.Thursday, March 29, 2012 MKTG6095 ICT & eCommerce 8
  9. 9. McDonalds:- Guided by McDonald’s company values, we seek to make progress in five focus areas: nutrition and well-being, sustainable supply chain, environmental responsibility, employee experience, and community. Thursday, March 29, 2012 MKTG6095 ICT & eCommerce 9
  10. 10. CSR & TRINIDADHelen Bhagwansingh – cholesterol, pressure anddiabetes testing in schools. She established a trust fordiabetes education, research and prevention with adonation of $5 million after learning that the incidenceof diabetes in Trinidad and Tobago was approachingepidemic proportions - Eleemosynary institutes.Thursday, March 29, 2012 MKTG6095 ICT & eCommerce 10
  11. 11. bptt BEING RESPONSIBLEBptt – Mayaro Initiative for Private Enterprise Development (MIPED).“We are united around a vision of environmental leadershipand recognize that the challenge to develop cleaner energymust be met. We are committed to the proactive andresponsible treatment of our planet’s natural resources”.Thursday, March 29, 2012 MKTG6095 ICT & eCommerce 11
  12. 12. Committed to:-Education• Our involvement in education extends from primary, through secondary and tertiary levels. The company intends to create a pool of highly skilled nationals and develop local capability across Trinidad & TobagoThursday, March 29, 2012 MKTG6095 ICT & eCommerce 12
  13. 13. Arts and Culture• bpTT is proud to be associated with the promotion of the art and culture of Trinidad & Tobago. We have, however, a special affinity for the music of the country, founded in a relationship with Renegades Steelband and extended to other musical forms, a hundred-voice choir, tassa, pan in schools and parangThursday, March 29, 2012 MKTG6095 ICT & eCommerce 13
  14. 14. Spirit of Community Awards• The bpTT "Spirit of Community Awards" were created to highlight and assist non-governmental and community-based organizations (NGOs and CBOs) with workable ideas and practices that can help address issues and areas of concern in their communities, with the hope of bringing recognition and credibility to these efforts. These awards last for one year only and are intended to create positive changes by launching new projects or helping established programmes attract increased and longer-term supportThursday, March 29, 2012 MKTG6095 ICT & eCommerce 14
  15. 15. THE BIG OIL SPILL April 20, 2010 DEAD:- 11 COMPENSATION:- $7.8BThursday, March 29, 2012 MKTG6095 ICT & eCommerce 15
  16. 16. REPSOLRepsol has gone beyond compliance to provide farmers withskills needed to produce more so they can make a living andnot just fish for one day. They have partnered with HADCO toprovide a market for the farmers and showing them how theycan obtain good prices for their products.Thursday, March 29, 2012 MKTG6095 ICT & eCommerce 16
  17. 17. WeGreen – Transparency Engine for more Sustainability WeGreen has set out to accomplish three goals:- • Transparency • Dialogue • SustainabilityThursday, March 29, 2012 MKTG6095 ICT & eCommerce 17
  18. 18. Transparency • How employees are treated • What is being done against climate change • What can be done for the society Dialogue Showing the interest of consumers to the companies. Customers can visit the website and vote on the blog and the companies can respond and talk to the customer(s) about their sustainability activities. Sustainability Footprint Scanning the barcode in supermarkets using a smart phone and for online shopping.Thursday, March 29, 2012 MKTG6095 ICT & eCommerce 18
  19. 19. Maurice Stanszus, Bachelor of Business Administration at the Berlin School of Economics and Law. His interest in Sustainability and he specialized in Corporate Social Responsibility and Marketing and wrote his thesis on “Relevant CSR Information for Consumers”.Thursday, March 29, 2012 MKTG6095 ICT & eCommerce 19
  20. 20. CONCLUSION CSR – creating value while being responsible• CSR is for all of us and what social media has done is create awareness so that we can make responsible decisions.• While companies have to do their part we need to do all we can to make this world a great place.Thursday, March 29, 2012 MKTG6095 ICT & eCommerce 20
  21. 21. References, March 29, 2012 MKTG6095 ICT & eCommerce 21
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