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Repurpose with
Purpose
Making your
ContentWork
Harder
What is
Content
Marketing?
 “Content marketing’s purpose is to attract and
retain customers by consistently creating and
...
What types of
content might
you have?
 Blog
 CoreWeb Pages
 Images
 Video
 Testimonials
 Infographic
 E book
 Phys...
Example 1 – Blog intoSocial Media tips
Example 2 – Image intoSocial Media Info
Example 3 –
Quotes – For
all you
TweetJukebox
Junkies!
 ANALYZEYOUR MISTAKES.YOU'VE
ALREADY PAIDTHETUITION,YOU
MIGHTASWEL...
Moreexamplesof using contentto standout on
socialmedia
Excuses,
Excuses
Jo givesTough
Love!
 I don’t have time to write a blog. A good blog can provide you
with a backbone of c...
Tools you can
use to help
repurposing
 Canva –This is what I use to overlay text on images, add logos,
create quotes and ...
CaseStudy –
Bridge Road
Consultants
WoodyTips…
Loyal customers are worth up to 10 times as much as their
first purchase
__________
94% of customers who have a...
Why are processes important?Processes
 Consistency
 Communication
 Efficiency
 Branding
 Competitive
 Advantage
 Co...
But it’s just me, why do I need processes?Processes
 What if you want to hire someone else?
 Franchise?
 Take a holiday...
Process levelsDefiningProcesses
Plan Plant Care Harvest
Gather
Requirements
Assess
Agree
Priorities
Agree
assessment
crite...
What else?  Once Debra has created several blogs from the slide content they
could then be turned into an ebook
 Instead...
Your task
should
you
choose to
accept it
…
Get into pairs
Write down a list of content you already
have (however bland o...
One
Final
Thought
…
I have read 2 articles in last week
that advise directing Facebook
Advertising to well crafted blog
p...
How
can I
help?
Upcoming SlideShare
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Repurpose with Purpose. Get the most out of your content marketing

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All of have content but are we making the most of it from a marketing perspective? This slideshare has lots of ideas to make your business content go further and get you more visible.

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Repurpose with Purpose. Get the most out of your content marketing

  1. 1. Repurpose with Purpose Making your ContentWork Harder
  2. 2. What is Content Marketing?  “Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.” Content Marketing Institute
  3. 3. What types of content might you have?  Blog  CoreWeb Pages  Images  Video  Testimonials  Infographic  E book  Physical booklet  Podcast/audio  Interview  Quotes ……
  4. 4. Example 1 – Blog intoSocial Media tips
  5. 5. Example 2 – Image intoSocial Media Info
  6. 6. Example 3 – Quotes – For all you TweetJukebox Junkies!  ANALYZEYOUR MISTAKES.YOU'VE ALREADY PAIDTHETUITION,YOU MIGHTASWELLGETTHE LESSON.
  7. 7. Moreexamplesof using contentto standout on socialmedia
  8. 8. Excuses, Excuses Jo givesTough Love!  I don’t have time to write a blog. A good blog can provide you with a backbone of content that can be repurposed across many channels and bring people to your blog and website. It can save you time in the long run!  I don’t have a blog on my website.Although the best place to produce content is from your own website, if you don’t have a blog you can still post on LinkedIn Pulse or a long form post on Facebook and use that to create content for multiple channels  I don’t have good images – get some!  I’m not a natural writer. Authenticity always wins. Write in your style, make your content more list style or tip style. Or do a video/audio and get it transcribed. Or pay someone to write some evergreen content for you to get started.  I don’t like seeing myself on video/hearing myself – Get over it!
  9. 9. Tools you can use to help repurposing  Canva –This is what I use to overlay text on images, add logos, create quotes and make text look more interesting. It is intuitive to use, gives you a huge amount of templates to use and has a great FREE version  Pablo –This is Buffer’s own equivalent of Canva  Rev – Not the award winning BBC2Comedy.This is an app that transcribes audio/video to text. Charges per minute of text ($1 per minute)  Tweet Jukebox – provides loads of quotes. But use with caution! Personalise your quotes using images/graphics – don’t just let it spew them out.
  10. 10. CaseStudy – Bridge Road Consultants
  11. 11. WoodyTips… Loyal customers are worth up to 10 times as much as their first purchase __________ 94% of customers who have a low-effort service experience will buy from that same company again (CEB) _________ Inefficient business processes have five times more impact on the customer than the delivery of a poor product. Source for quote 3: http://haploos.com/home/whats-causing-this/business-process/ Debra had many slides that contained quotes or stats. These could easily be pulled out to create graphics for use on social media or a fact sheet.
  12. 12. Why are processes important?Processes  Consistency  Communication  Efficiency  Branding  Competitive  Advantage  Control  Traceability  Measurable This slide provides a list of why Processes are Important. This is an awesome template for a blog post. It has structure already, Debra would just need to embellish each point to create a blog She could then take each point and create a graphic for social media then linking back to the blog post and her website
  13. 13. But it’s just me, why do I need processes?Processes  What if you want to hire someone else?  Franchise?  Take a holiday?  Do you remember all the steps in every thing you do?  Do you deliver the same level of service to every client?  Are you as efficient as you can be? Again another great blog post in the making and this one will probably be far easier to target specific ideal clients. This type of evergreen content can then be used at holiday time, to tie in with a news story on franchising or customer service etc Then you can repurpose for social media linking back to your website
  14. 14. Process levelsDefiningProcesses Plan Plant Care Harvest Gather Requirements Assess Agree Priorities Agree assessment criteria Confirm available budget Review all submissions against criteria Rank based on criteria score Great infographic that again can be used on social media, as a basis of a blog post.
  15. 15. What else?  Once Debra has created several blogs from the slide content they could then be turned into an ebook  Instead of writing them all up as blogs talk about each slide in greater details to camera on Facebook Live, upload toYouTube etc  Turn the best tips into a lead gen that gets people to your website and signing on to your mailing list  Don’t feel you have to do it all at once. Start somewhere and the ideas will being to flow  Get any slides from a presentation you do on LinkedIn SlideShare. (Go to interests, slideshare and upload from there)
  16. 16. Your task should you choose to accept it … Get into pairs Write down a list of content you already have (however bland or insignificant it may seem) Join with another pair Brainstorm ideas for how you could repurpose, jazz up the content you already have.
  17. 17. One Final Thought … I have read 2 articles in last week that advise directing Facebook Advertising to well crafted blog posts. These perform well on relevance scores which reduces your PPC. More and more customers are looking for value. Good Content AddsValue
  18. 18. How can I help?

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