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Final presentation


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Final presentation

  1. 1. Design Entrepreneurship Applied I Am Who I Am Joanne Maguire B00451830 Blog - Padraic Lynch 3rd May 2012Thursday 3 May 2012
  2. 2. Project Description This campaign is going to help the LGBTQ community, and their families. Im offering something that isn’t out there. This campaign is about helping the young scared adults that need a little help with discovering and understanding their sexuality. This campaign will let these young adults know that they are not alone and they are going to be ok though their transition. This campaign will help the families of the young adults, and help them understand what their child/sibling is going though. It will also give them the advice they need to help their child/sibling.Thursday 3 May 2012
  3. 3. 10% World Wide are LGBTQ More Understanding More Knowledge More Dynamic The LGBTQ Culture Moving Fast Coming Out MoreThursday 3 May 2012
  4. 4. 15 - 25 Years Friends Scared and Confused U.K. Target Market Families Young LGBTQ AdultsThursday 3 May 2012
  5. 5. This campaign has 4 different elements to it, each element will get the message across in its own The 4 Elements way. Website Informational Interview Booklets Videos PostersThursday 3 May 2012
  6. 6. Informational and Social Online Sexual Directory Health Physical Culture of the and Mental Health Website LGBTQ Parental Social and Sibling Network Advice The Types Of SexualityThursday 3 May 2012
  7. 7. Volunteers The Challenges Their Families True Coming Out Interview 10 Interviews Stories Videos The Faces Real Emotions Of The CampaignThursday 3 May 2012
  8. 8. Same Information on the Website Volunteers Strong Quotes from Sexual Culture of the Their Interviews Health LGBTQ Physical Informational Advertising and Website Posters 10 Posters Mental Health Booklets Parental QR Codes The Types Of and Sibling Connecting Sexuality Advice to Interviews The Faces Of The CampaignThursday 3 May 2012
  9. 9. Why did I choose this subject my project? I am Bisexual. I am one of the young adults who are struggling to come to terms with my sexuality. I have family members that can’t understand why I am bisexual. I have experienced the hate crime and discrimination that comes with the territory. I want to change this.Thursday 3 May 2012
  10. 10. My Coming Out InterviewThursday 3 May 2012
  11. 11. Was I born gay?Thursday 3 May 2012
  12. 12. Gay by nature: Dr Qazi Rahman Queen Mary University London “ “ Thanks to MRI scans, we also have the technology to look at the brain directly rather than just carry out problem solving tests on people. The studies in the last two years strongly suggest that in the adult gay brain, and lesbian brain, it is wired very differently to the straight brain.” ”Thursday 3 May 2012
  13. 13. Other CampaignsThursday 3 May 2012
  14. 14. - U.K. Based - Founded in 2008 - Focuses on Homophobia in Football - 3 Openly Gay Footballers Today - Donations and Fundraising - Famous People / FootballersThursday 3 May 2012
  15. 15. “ The Trevor Project is the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, - U.S.A. Based - Focuses on Suicide in young LGBTQ - Seed Funding Provided by and questioning youth. ” The Colin Higgins Foundation - Donations / Fundraising - Daniel Radcliff is the New Face of Trevor - 24/7 Crisis Intervention Lifeline - VolunteersThursday 3 May 2012
  16. 16. - Donate. - Record. - Share your Story. - Take the Pledge. - Wear your Support. - Buy the Book. - Order the Book for your Hometown. - Connect With Us. - Founded in September 2010 - Linked to the Trevor Project Help Line Dan Savage created a YouTube video with his partner Terry Miller to inspire hope for young people “ Every Video facing harassment. Changes A Life. ” To date, the project has received submissions from celebrities, organizations, activists, politicians and media personalities,Thursday 3 May 2012
  17. 17. Good Points - They are Helping Suicide LGBTQ. - They all have a strong statement. - They have the help they need. - They are raising awareness. - Focusing on the right areas. - Strong Campaigns. - Famous Influences. - They have a HelpLine. - Public Functions - Volunteers - Guerilla Marketing - Have Affiliates in Austraila, Latin America, Denmark, Sweden.Thursday 3 May 2012
  18. 18. Bad Points - They only focus on one area of LGBTQ. - Not for all LGBTQ Youths. - Don’t help the families of LGBTQ. - No advice on LGBTQ Culture. - No General Information on LGBTQ. - Only one HelpLine. - Not enough volunteers. - Trevor Space is not great. - Website design is poor. - Not World WideThursday 3 May 2012
  19. 19. Main PageThursday 3 May 2012
  20. 20. Your Sexuality PageThursday 3 May 2012
  21. 21. Online Directory PageThursday 3 May 2012
  22. 22. Social Network Profile PageThursday 3 May 2012
  23. 23. Your Stories Page your stories pageThursday 3 May 2012
  24. 24. Informational Booklets These are the front covers of the informational booklet I plan on putting together with the information I will be putting on the website. These will be great pocket books for who ever need a little help with them. I am also planning on have a parent and sibling booklet also. These booklets would be great for schools, universities, LGBT Group and community centers to have. They would also be good for medical clinics to have.Thursday 3 May 2012
  25. 25. Possible Funders Ireland United Kingdom £1000 £1000Thursday 3 May 2012
  26. 26. What is the money for? Printed Poster Campaign Informational Booklets World Pride Maintaining the Website Producing the Coming Out InterviewsThursday 3 May 2012
  27. 27. Thank You Any Question?Thursday 3 May 2012