1.
with Joanna Penn
Author, Speaker & Entrepreneur
@ thecreativepenn
For AUTHORS, CREATIVES and other INTROVERTS

2.
Voted one of the Top 10 Blogs of
Writers 3 years running , and one of
the Top 10 Blogs of Self-Publishers
2012
I’m also a professional speaker
and entrepreneur, voted as one of The
Guardian UK Top 100 creative
professionals 2013.

3.
“…are drawn to the inner world of thought and
feeling, extroverts to the life of people and
activities.
Introverts focus on the meaning they make of the
events swirling around them; extroverts plunge into
the events themselves.
Introverts recharge their batteries by being alone;
extroverts need to recharge when they don’t
socialize enough.”
Susan Cain,
“Quiet: The Power of Introverts in a World that Won’t Stop Talking”

4.
 Sharing your message. Helping and inspiring people
 It can be personally transformative
A venue for marketing your creative work and harnessing
word-of-mouth marketing
You’ll stand out from the crowded market
 Successful creatives have to speak (festivals,
conventions, radio, TV, book signings etc.)
 Create multiple streams of income
 Expenses paid travel
 Serendipitous connection with new opportunities

5.
Keynote/Inspirational
Content
Workshop
presentation/facilitati
ng
MC/Event chair
Chair of panel or
panelist
Reading/performin
g your own work

6.
Start with your expertise and passion
Choose the market that people actually want and will
pay for
Look at speakers bureaux and what others are
doing
If you are unsure, decide what it is not
Decide on your
message

7.
Dress how you want to be perceived
Tailor your material to the specific audience
Manage your energy
Have handouts or workbook ready
Remember, it’s not about you, it’s
about the audience

8.
 Ask yourself why you are afraid/anxious
 Keep in mind the goal on the other side of the fear
 Be incredibly prepared

9.
 Preparation supports confidence
 So does authenticity
 Never apologize on stage
 Understand that you’ll never be perfect, and that’s
OK

10.
 Tell your own stories
Your audience wants to see the real you
You can share your learning and problems
 Vulnerability enables the audience to
see you as a real person
 The truth has credibility
 It is possible to be your authentic,
introverted self and still be a public speaker

11.
 Attract attention online (perfect for introverts!)
 Volunteer/pitch for free speaking spots
 Join a speakers bureaux

12.
Be useful, helpful and generous
Choose your brand
Have a website with a dedicated speaker’s
page
Ensure you have a professional
photograph
Promote your speaking to your email list
and social media contacts

13.
Tricky question!
Know your audience
How in-demand are you?
Compare to speakers in your niche
How valuable is the opportunity to you?

14.
 Does the opportunity match the reasons
you’re speaking?
 Is there a fair exchange of value?
 Does it fit into your goals?

15.
As creatives in a crowded
world, we can no longer sit in
our rooms, creating alone, if we
want a viable income
 By adding public speaking to
your repertoire, you can share
your message and change
people’s lives for the better