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How To Market A Book By Joanna Penn (Part 2)


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Second part of How To Market A Book overview. Includes your book fundamentals. Knowing yourself and your book, professional editing and cover design, getting your book sales page correct on the retailer sites, categories, keywords, sampling, pricing,

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How To Market A Book By Joanna Penn (Part 2)

  1. 1. with Joanna Penn Author, Speaker & Entrepreneur @ thecreativepenn
  2. 2. If you don't get the fundamentals right, then even if you do a huge marketing campaign, no one will buy your book. And in fact, if you ONLY do the things in this part, you'll be streets ahead of other people.
  3. 3. 2.1. Prerequisite • Write for a specific target or category • Find your comparison authors • Understand where they hangout • What do you enjoy doing in terms of connection with people? • How do you interact with others? • Do you like images or words to convey ideas? • What sites do you hangout on for fun? • Is marketing just about one book, or are you building for the long term?
  4. 4. 2.1. Prerequisite • Rewrite and redraft. Repeat until you cant do any more. • Structural edit/Editorial review • Revisions • Beta readers • Line edits • Revisions • Proofreading • Publication • Post-publication • Make sure the cover resonates with the genre you are writing • Research your genre on Amazon • Don’t your a painting that your child did or you did yourself • Ask your designer to optimize for the thumbnail size image
  5. 5. 2.2. Your book page on the retailer’s website • It’s important to match reader expectations and the promise of what your book delivers with what your book is actually about • Brainstorm words & phrases • Check the usage of keywords in the search engines & Amazon • Add the keywords into your book metadata • Setup author page • Split one account into multiple names • Re-format your book sales description • Book sales tracking graphs
  6. 6. 2.2. Your book page on the retailer’s website • Get into the meat ASAP • Pay attention to what will hook the reader • Make sure formatting is excellent and easy to read throughout • Lower price attracts reader to try a new author • Multiple books at multiple price points • Value pack bundling at higher prices • Free pricing strategy • An Amazon Kindle specific program that allows you to put your book into the Amazon Prime lending program • Receive a percentage of lending income from a fixed monthly pot
  7. 7. Want more?