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How To Market A Book By Joanna Penn (Part 1)

An introduction to book marketing. The principles and prerequisites that you must understand before you start marketing your book. Marketing myths you need to forget. Understanding your definition of success. When to start marketing. How to balance your time between writing and marketing. Generosity, social karma, co-opetition.

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How To Market A Book By Joanna Penn (Part 1)

  1. 1. with Joanna Penn Author, Speaker & Entrepreneur @ thecreativepenn
  2. 2. This is a world of increasing competition for people’s ATTENTION. It’s particularly relevant if you’re a new author with no backlist and no established AUDIENCE.
  3. 3. Marketing is not about shrieking “Buy my Book, Buy my Book” Marketing is not about scams, unethical practices or treating people badly.
  4. 4. You need to tackle some big questions before you jump into marketing, and the decisions you make here will help guide your marketing plans
  5. 5. 1.1. Marketing myths you need to forget  Publishers are interested in authors who already have a platform  Post initial launch phase, you will likely be left alone as the publicist moves on  You’ve got to find ways to connect with people who would want to read you book  Marketing is about authenticity & the principles around KNOW, LIKE & TRUST  You still need to think about the ‘hooks’ that your book can be pitched around  A publicist cannot guarantee you any media attention  Traditional media is about brand awareness and social proof than actual sales  In the launch approach, each book only gets a small window of opportunity  The world of book buying is now becoming more about the long tail
  6. 6. 1.2. What is your definition of success I want to become NY Times bestselling author #1 in the romance category on Amazon I want my parents/family to be proud of me I want to see my book on the shelf in my local bookstore I want to make $4000 a month, every month I want to get my book into as many hands as possible I want to win a coveted literary prize Print Book Wide Distribution Large email list Pay for promotion Target prolific and influential bloggers Small scale print run Multiple books per year Free download Criteria specific. No marketing.
  7. 7. 1.3. When to start marketing Start building relationships online Start building an audience by blogging around your journey or your research If you haven’t written or completed a book yet
  8. 8. 1.4. How to balance your time
  9. 9. 1.5. Discoverability & how people find your book
  10. 10. 1.6. Generosity, social karma, co-opetition Being useful, helpful and generous builds up a bank of good will. Co-opetition When there is congruence of interests, cooperating together can create greater value than acting alone. In working and educating ourselves together, we can learn lessons faster, respond and adapt more quickly.
  11. 11. 1.7. Experiment and measure Remember: A case study is not an evidence
  12. 12. 1.8. The skiing metaphor
  13. 13. Want more?