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Digital Evangelism - The Ins & Outs

I cover what Digital Evangelism is and how you can use it to your company's advantage. Presented at SearchFest 2013

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Digital Evangelism
     In & Out
       Joanna Lord
     VP of Growth Marketing
             SEOmoz
           @joannalord
Buzz words suck. But they are buzzing for a reason.
So what is Digital Evangelism?
Digital Evangelism is…


 [externally]
 When someone builds relationships,
 creates a community, and
 spreads the good word
 about a particular mission,
 product or brand.
Digital Evangelism is…




                                 When you represent your
                                      customers feedback,
                         build for company-wide visibility,
                         become a brand sentiment gauge
                                  & a million other things.

                                          [internally]
people powered revolution.

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