Brand of U: Leveraging and Protecting Your Digital Footprint

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Presentation given at 2012 Antioch University Los Angeles Career Resources Conference on May 12, 2012

By J.Gerber

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Brand of U: Leveraging and Protecting Your Digital Footprint

  1. 1. The Brand of You Leveraging and Protecting Your Digital FootprintJoanna Gerber P: 555.123.4568 F: 555.123.4567Director of CommunicationsAntioch University Los Angeles | AULA Career Resources Conference Main Street, New York, May 12, 2012 123 West NY 10001 | www.rightcare.com
  2. 2. P: 555.123.4568 F: 555.123.4567123 West Main Street, New York,NY 10001 | www.rightcare.com
  3. 3. Leverage and Protect:The Brand of U• The Social Media Landscape• Personal Branding• Twitter• Facebook• Digital Footprint• Takeaways P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  4. 4. Social MediaWhy Care about Social Media? Landscape 2012“A job seeker with a pristine onlineportfolio and nothing questionable inhis/her digital footprint makes astrong case for actually beingsomeone who knows how tonegotiate the digital world where weall function.” …..and because in this day andage, you cannot afford NOT to care. P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  5. 5. Why Care about Social Media?“A job seeker with a pristine onlineportfolio and nothing questionable inhis/her digital footprint makes astrong case for actually beingsomeone who knows how tonegotiate the digital world where weall function.”…..and because in this day and age, you cannot afford NOT to care. P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  6. 6. Personal BrandingWho are you in themarketplace? …or rather, Who do you want to be?• What are YOU an expert on? Authentic• What can YOU speak about with authority and unique Reinvention perspective? P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  7. 7. Social Networking and You “Using social networking tools to illustrate your expertise can provide entree into a network of professionals writing and talking about the topics important for you and your field.” P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  8. 8. TwitterWhy Care about Social Media?“A job seeker with a pristine onlineportfolio and nothing questionable inhis/her digital footprint makes astrong case for actually beingsomeone who knows how tonegotiate the digital world where weall function.” …..and because in this day andage, you cannot afford NOT to care. P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  9. 9. How to Leverage Twitter• First be interested, then be interesting• Make connections• Be authentic• Avoid the echo• Keep it fresh• A picture’s worth 1000 words (or 140 characters)• Don’t feed the trolls• Be Yourself P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  10. 10. Twitter Vocabulary 101• Tweet• Follower/Following• @name• Mentions• DM• RT• Trending Topics• #hashtag . P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, | www.rightcare.com NY 10001
  11. 11. #moreinfo So proud of President Obama for Obama supports gay marriage! coming out in support of gay #soproud marriage. Yay for my president! @Obama supports gay marriage! #soproud. #thingsthatrock P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  12. 12. Twitter in “real life”“A job seeker with a pristine onlineportfolio and nothing questionable inhis/her digital footprint makes astrong case for actually beingsomeone who knows how tonegotiate the digital world where weall function.” …..and because in this day andage, you cannot afford NOT to care. P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  13. 13. FacebookWhy Care about Social Media?“A job seeker with a pristine onlineportfolio and nothing questionable inhis/her digital footprint makes astrong case for actually beingsomeone who knows how tonegotiate the digital world where weall function.” …..and because in this day andage, you cannot afford NOT to care. P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  14. 14. How to Leverage Facebook• Know your audience• Set the Strategy• Complete Profile• Pay attention to Privacy• Segment “friends”• Start a group or page if you have a business• Grow your network• Link to your page as you network• Update status P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  15. 15. Status Update “Rules of Engagement”• 25:50:25 – 25% Informational – 50% Engagement-driven – 25% “Added-Value”• Don’t do once, what you can do twice Info• Avoid Decay Engage – Right post, right time Random . P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  16. 16. “Double-click” on Status Updates Informational Engagement Added-Value P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  17. 17. Facebook in “real life” “A job seeker with a pristine online portfolio and nothing questionable in his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.” …..and because in this day andhttps://www.facebook.com/eldoradoguide age, you cannot afford NOT to care.https://www.facebook.com/lisa.schmid.585 P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  18. 18. Protecting yourWhy Care about Social Media?digital footprint“A job seeker with a pristine onlineportfolio and nothing questionable inhis/her digital footprint makes astrong case for actually beingsomeone who knows how tonegotiate the digital world where weall function.” …..and because in this day andage, you cannot afford NOT to care. P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  19. 19. What is a Digital Footprint?• digital footprintis a trail left by an entities interactions in a [digital environment]; including their usage of TV, mobile phone, internet and world wide web, mobile web and other devices and sensors. ...• traces of information left by a person on the Internet that can remain there indefinitely.• The traceable record that remains in the digital world, of a users interactions with the internet.• The trail, traces, or "footprints" that people leave online. A digital footprint includes information transmitted online, such as forum registration, e- mails and attachments, uploaded videos or digital images, and any other form of transmission of information. ... P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  20. 20. Privacy Settings“No doubt, for some people, social media isdangerous for their job search. The people whoaren’t attentive to details (and don’t untagthemselves in inappropriate photos), the ones withshort tempers and no filter who share everythought, and those who complain about people orthings and appear excessively negative online. Inan environment where employers are reviewingdigital footprints, those people, who are notillustrating high levels of emotionalintelligence, may have difficulty landingjobs.”- Ed Skoudis; security expert P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  21. 21. Online Privacy• Think about what you want private now….and in 10 years• Would you want your neighbor to see it? Your boss? Your future boss? Your kids? Your Dad? Joanna Gerber P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  22. 22. Online Privacy P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  23. 23. Facebook Privacy Settings“A job seeker with a pristine onlineportfolio and nothing questionable inhis/her digital footprint makes astrong case for actually beingsomeone who knows how tonegotiate the digital world where weall function.” …..and because in this day andage, you cannot afford NOT to care. P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  24. 24. The “to-go” Box• Pick and commit• You’re an expert• Confidence without attitude• Protect• Protect• Protect P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  25. 25. Resources“A job seeker with aSalpeter, Miriam. Social Networking for Career Success: pristine onlineportfolio and nothing questionable to Create a Personal Brand. Using Online Tools in LearningExpress, 2011.his/her digital footprint makes astrong case for actually beingsomeone who knows how tonegotiate the digital world where weall function.” …..and becauseDeckers, Erik, and Kyle Lacy. Branding Yourself: How to in this day and Use Social Media to Invent or Reinvent Yourself.age, you cannot afford NOT to care. 1st ed. Que, 2010. P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
  26. 26. Thank you. Joanna Gerber 310.578.1080 x119 jgerber@antioch.edu P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com

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