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Dump the DroneEasy Steps to Livelier Elearning                                   ElearningBlueprint.com
Who are your learners?How do they feel about elearning?                              ElearningBlueprint.com
Fantasy          I love to sit at my             computer and           read read read!                     ElearningBluep...
RealityThey want me to  take another online course?It had better be    worth it.          ElearningBlueprint.com
The problem              ElearningBlueprint.com
What makes a course boring?                       ElearningBlueprint.com
A major causeCorporate Drone It’s a language!  It’s a mindset!                    ElearningBlueprint.com
It’s a language • Buzzwords   This course enhances the               expertise of R&D staff so               that they may...
It’s a language • Buzzwords • Blather     This activity will help develop               an understanding of the basics    ...
It’s a language • Buzzwords • Blather • Bogus          “Because I am new to                  marketing, I would like to as...
It’s a language • Buzzwords • Blather • Bogus • Boring                  ElearningBlueprint.com
It’s a mindset • Big words are   This course enhances the   impressive!     expertise of R&D staff so                   th...
It’s a mindset • Big words are   impressive! • Lots of words   This activity will help develop   are impressive! an unders...
It’s a mindset • We’re so busy trying to impress, we’ve   forgotten how to sound like human   beings.                   “H...
Drone infects design Droning design:  • Tells, tells, tells, then tests  • Cares more about content than    learners  • Ma...
Why do we drone?We’re brainwashed in school. • Droners get better grades. • The higher the degree, the   greater the press...
Nasty effectsCorporate drone:• Makes it harder to learn• Kills motivation• Costs more to produce                          ...
“But if we make our courseseasy to read, our learnerswon’t respect them!”                        ElearningBlueprint.com
Language = interfaceWould you intentionally make yourinterface hard to use?Language is part of your interface.It’s a way t...
Want respect?       Make your       content challenging,       not your language.                ElearningBlueprint.com
TechniquesFor Eradication of Demotivating Communication                     to Dump the Drone                             ...
Clear, creative design inspires   clear, creative language.                          ElearningBlueprint.com
Design          1          Vary your rhythm                               2                               Make them laughC...
1. Vary your rhythm               ElearningBlueprint.com
rhythmDesign • Give the learner control   • They’ll set the pace and rhythm • Vary the format (media, text...) • Present c...
rhythmLanguage, too Vary sentence... • Length   • Short is good, but variety is more     interesting. • Type   • Have you ...
2. Make them laugh               ElearningBlueprint.com
How can you add “safe” humor?                        ElearningBlueprint.com
laugh“Safe” humor Some ideas: • Use embarrassing situations that apply   worldwide • Give a character a blind spot • Exagg...
laughSpoof Who are your learners? • Do they make fun of themselves?   • Can you make fun of them, too? • Are they experien...
3. Say...“You”   “Who”       “Do”                    ElearningBlueprint.com
Say “you”            ElearningBlueprint.com
youExample 1     This activity will help develop     an understanding of...                                 ElearningBluep...
youRewrite 1      This activity will help develop      an understanding of...      This activity will help you understand....
youBenefits    • Puts you in conversation mode    • Makes you care more about your      learner    • Makes your language m...
youExample 2     The fire extinguisher should     be recharged every six     months.                                   Elea...
youRewrite 2      The fire extinguisher should      be recharged every six        Who does it?      months.      Recharge t...
Say “who”            ElearningBlueprint.com
whoExample 1     Each quarter, a new sales     report is created.            Who does it?                                 ...
whoExample 1     Each quarter, a new sales     report is created.               “divine passive”                          ...
whoRewrite 1       Each quarter, a new sales report       is created by the product manager.                    Now we kno...
whoRewrite 1       Each quarter, a new sales       report is created.       Each quarter, the product       manager create...
whoWho does what?   Make clear who is doing what to   whom.   • You’ll be easier to understand.   • You’ll use stronger ve...
whoExample 2     The field of child advocacy     helps children who...                                  ElearningBlueprint....
whoRewrite 2      The field of child advocacy      helps children who...      Abstract noun                                ...
whoAdd even more people   • Create composite characters   • Add audio or video of real people     • Learners     • Leaders...
whoMake people up...           ...but make sure          they’re interesting!                                 ElearningBlu...
What makes a character interesting?                           ElearningBlueprint.com
Which man is more interesting?                         ElearningBlueprint.com
whoSuffering is interesting!     Make your characters suffer.     • A flaw, such as       • Arrogance       • Over-enthusi...
whoCluelessness is boring                     No one cares                     about the clueless                     newb...
whoHappiness is boring                      ...unless the                      character has                      suffered...
Say “do”           ElearningBlueprint.com
doNouns are boring• They’re not people (usually).• They don’t DO anything. They just pile  up:  the product management pro...
doNouns are sneaky • Often, you can’t even picture them:      functionality leadership • They try to trick you into thinki...
doChange nouns to verbs                   The only verb in the entire sentence      The vetting group services are centere...
doPick a lively verb                                lift   is                grab                            push         ...
doTell a story Even the most dry material has a story. • Make chronology clear. • Make actors clear.      Then, before fina...
What are some ways touse fiction in a course?                       ElearningBlueprint.com
doTell a story: fiction Some possibilities: • Immediately plunge learners into a   story. Give them info and tools as they...
What makes a story interesting?                         ElearningBlueprint.com
Is this interesting?                       ElearningBlueprint.com
Is this any better?                      ElearningBlueprint.com
doConflict is interesting Conflict is any challenge. Your characters could: •   Disagree •   Want something but face a bar...
doKeep moving! • Your story probably needs less setup   than you think. • Every scene & every bit of dialog should   move ...
doShow, don’t tellWhen you tell, you explain everything:                At the conference, Jacob told                someo...
doShow, don’t tellShow instead.                       We’re going to                        enhance our                   ...
do  Show, don’t tell  One month later...  Our competitorjust enhanced their  widget! How did    they know?                ...
doShow, don’t tellLet your learners draw conclusions.         And the moral is...                                      Ele...
Design              1              Vary your rhythm                                       2                               ...
4. Chop it!              ElearningBlueprint.com
chopWhy cut text? • We read 25% more slowly online • We’re used to scanning, not reading,   online text • Younger learners...
chopChop these • Sections that don’t directly support   an objective • “Duh” sentences    Buying is an important consumer ...
chopChop blather We’re not writing literature!One fine day near the end of spring, when thewild roses in the hedges had rea...
chopChop blatherOne fine day near the end of spring, when thewild roses in the hedges had reached their peak ofheady perfum...
chopChop blather Most adjectives and adverbs are blather.To successfully avoid unforeseen problems thatcould negatively im...
chopChop blather Most adjectives and adverbs are blather.              expensiveTo successfully avoid unforeseen problems ...
5. Run the numbers               ElearningBlueprint.com
numbersA tool, not a solution Best uses for readability analysis: • Check progress during rewriting • Set standards for wr...
numbersWord: Step 1                    ElearningBlueprint.com
numbersWord: Step 2                  Click this                      ElearningBlueprint.com
numbersWord: Step 3Make surethis ischecked                    ElearningBlueprint.com
numbersWord: Step 4Complete the spellcheck. You’ll seethis.                          ElearningBlueprint.com
numbersIgnore grade level                           Use this!                           Ignore this!                      ...
numbersIgnore grade level Grade levels don’t apply to adult materials. • Use Flesch Reading Ease   • Higher score = easier...
numbersFind your score                         Reading                         ease =                         40.4        ...
numbersCompare                      Reading       Material                       Ease     EasyReader’s Digest         65Ti...
numbersCompare                      Reading       Material                       Ease     EasyReader’s Digest         65Ti...
numbersCompare Our two-hour course is slightly harder to read than the Wall Street Journal. Would our learners enjoy readi...
numbersRewrite to raise your score                      Reading       Material                       Ease     Easy        ...
Design          1          Vary your rhythm                                   2                                   Make the...
Want more? MakingChangeBlog.com  More ideas like the ones  in this slideshow         ElearningBlueprint.com           Inte...
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Dump the-drone-easy-steps-to-livelier-elearning-1201324532943289-5

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Dump the-drone-easy-steps-to-livelier-elearning-1201324532943289-5

  1. 1. Dump the DroneEasy Steps to Livelier Elearning ElearningBlueprint.com
  2. 2. Who are your learners?How do they feel about elearning? ElearningBlueprint.com
  3. 3. Fantasy I love to sit at my computer and read read read! ElearningBlueprint.com
  4. 4. RealityThey want me to take another online course?It had better be worth it. ElearningBlueprint.com
  5. 5. The problem ElearningBlueprint.com
  6. 6. What makes a course boring? ElearningBlueprint.com
  7. 7. A major causeCorporate Drone It’s a language! It’s a mindset! ElearningBlueprint.com
  8. 8. It’s a language • Buzzwords This course enhances the expertise of R&D staff so that they may leverage collaborative concepts to provide a competitive advantage. ElearningBlueprint.com
  9. 9. It’s a language • Buzzwords • Blather This activity will help develop an understanding of the basics of brand management and how it can be effectively used to inform a marketing strategy that ensures that the companys unique position in the marketplace is maintained. ElearningBlueprint.com
  10. 10. It’s a language • Buzzwords • Blather • Bogus “Because I am new to marketing, I would like to ask you some questions. First, how can I better communicate with the sales force to ensure a productive relationship?” ElearningBlueprint.com
  11. 11. It’s a language • Buzzwords • Blather • Bogus • Boring ElearningBlueprint.com
  12. 12. It’s a mindset • Big words are This course enhances the impressive! expertise of R&D staff so that they may leverage collaborative concepts to provide a competitive advantage. ElearningBlueprint.com
  13. 13. It’s a mindset • Big words are impressive! • Lots of words This activity will help develop are impressive! an understanding of the basics of brand management and how it can be effectively used to blah blah blah. ElearningBlueprint.com
  14. 14. It’s a mindset • We’re so busy trying to impress, we’ve forgotten how to sound like human beings. “How can I better communicate with the sales force to ensure a productive relationship?” ElearningBlueprint.com
  15. 15. Drone infects design Droning design: • Tells, tells, tells, then tests • Cares more about content than learners • Makes learners work harder than necessary • Fears humor, conflict, and creativity ElearningBlueprint.com
  16. 16. Why do we drone?We’re brainwashed in school. • Droners get better grades. • The higher the degree, the greater the pressure to drone.Assignments force us to be wordy. • “Write 12 pages on...”We bring this training to the businessworld. ElearningBlueprint.com
  17. 17. Nasty effectsCorporate drone:• Makes it harder to learn• Kills motivation• Costs more to produce ElearningBlueprint.com
  18. 18. “But if we make our courseseasy to read, our learnerswon’t respect them!” ElearningBlueprint.com
  19. 19. Language = interfaceWould you intentionally make yourinterface hard to use?Language is part of your interface.It’s a way to deliver content. ElearningBlueprint.com
  20. 20. Want respect? Make your content challenging, not your language. ElearningBlueprint.com
  21. 21. TechniquesFor Eradication of Demotivating Communication to Dump the Drone ElearningBlueprint.com
  22. 22. Clear, creative design inspires clear, creative language. ElearningBlueprint.com
  23. 23. Design 1 Vary your rhythm 2 Make them laughContent 3 You Who Do 4 Chop 5 Run the numbers ElearningBlueprint.com
  24. 24. 1. Vary your rhythm ElearningBlueprint.com
  25. 25. rhythmDesign • Give the learner control • They’ll set the pace and rhythm • Vary the format (media, text...) • Present content from two perspectives • “Opposing viewpoints” • Break up text with headings and bulleted lists • Interrupt yourself (callouts, boxed quotes) ElearningBlueprint.com
  26. 26. rhythmLanguage, too Vary sentence... • Length • Short is good, but variety is more interesting. • Type • Have you asked a question lately? • Structure • Spice it up--change direction with dashes; tack on a thought with a semicolon. ElearningBlueprint.com
  27. 27. 2. Make them laugh ElearningBlueprint.com
  28. 28. How can you add “safe” humor? ElearningBlueprint.com
  29. 29. laugh“Safe” humor Some ideas: • Use embarrassing situations that apply worldwide • Give a character a blind spot • Exaggerate • Use non-human characters that aren’t likely to be offensive • Use unrealistic examples • Give up on reality altogether ElearningBlueprint.com
  30. 30. laughSpoof Who are your learners? • Do they make fun of themselves? • Can you make fun of them, too? • Are they experienced elearners? • Spoof elearning! ElearningBlueprint.com
  31. 31. 3. Say...“You” “Who” “Do” ElearningBlueprint.com
  32. 32. Say “you” ElearningBlueprint.com
  33. 33. youExample 1 This activity will help develop an understanding of... ElearningBlueprint.com
  34. 34. youRewrite 1 This activity will help develop an understanding of... This activity will help you understand... ElearningBlueprint.com
  35. 35. youBenefits • Puts you in conversation mode • Makes you care more about your learner • Makes your language more concrete • Identifies who does what ElearningBlueprint.com
  36. 36. youExample 2 The fire extinguisher should be recharged every six months. ElearningBlueprint.com
  37. 37. youRewrite 2 The fire extinguisher should be recharged every six Who does it? months. Recharge the fire extinguisher You do it! every six months. ElearningBlueprint.com
  38. 38. Say “who” ElearningBlueprint.com
  39. 39. whoExample 1 Each quarter, a new sales report is created. Who does it? ElearningBlueprint.com
  40. 40. whoExample 1 Each quarter, a new sales report is created. “divine passive” ElearningBlueprint.com
  41. 41. whoRewrite 1 Each quarter, a new sales report is created by the product manager. Now we know who does it, but it’s still passive. ElearningBlueprint.com
  42. 42. whoRewrite 1 Each quarter, a new sales report is created. Each quarter, the product manager creates a new sales report. stronger verb than “is” We’ve added a human being! ElearningBlueprint.com
  43. 43. whoWho does what? Make clear who is doing what to whom. • You’ll be easier to understand. • You’ll use stronger verbs. • Your course will have more people in it. ElearningBlueprint.com
  44. 44. whoExample 2 The field of child advocacy helps children who... ElearningBlueprint.com
  45. 45. whoRewrite 2 The field of child advocacy helps children who... Abstract noun turns into Child advocates human beings! help children who... ElearningBlueprint.com
  46. 46. whoAdd even more people • Create composite characters • Add audio or video of real people • Learners • Leaders • Customers • Risky: Introduce a guide who appears throughout the course • Make people up ElearningBlueprint.com
  47. 47. whoMake people up... ...but make sure they’re interesting! ElearningBlueprint.com
  48. 48. What makes a character interesting? ElearningBlueprint.com
  49. 49. Which man is more interesting? ElearningBlueprint.com
  50. 50. whoSuffering is interesting! Make your characters suffer. • A flaw, such as • Arrogance • Over-enthusiasm • Jumping to conclusions • An embarrassing situation • Email gone horribly wrong ElearningBlueprint.com
  51. 51. whoCluelessness is boring No one cares about the clueless newbie! She’s just a blank slate. ElearningBlueprint.com
  52. 52. whoHappiness is boring ...unless the character has suffered first ElearningBlueprint.com
  53. 53. Say “do” ElearningBlueprint.com
  54. 54. doNouns are boring• They’re not people (usually).• They don’t DO anything. They just pile up: the product management process workshop ElearningBlueprint.com
  55. 55. doNouns are sneaky • Often, you can’t even picture them: functionality leadership • They try to trick you into thinking they’re verbs: Buying is an important consumer behavior. Boring noun masquerading as verb! ElearningBlueprint.com
  56. 56. doChange nouns to verbs The only verb in the entire sentence The vetting group services are centered on researching, reviewing, and approving wording in customer documentation. The vetting group researches, reviews, and approves wording in customer documentation. ElearningBlueprint.com
  57. 57. doPick a lively verb lift is grab push touch ElearningBlueprint.com
  58. 58. doTell a story Even the most dry material has a story. • Make chronology clear. • Make actors clear. Then, before final scripts are written, the content is vetted by Legal. First Legal vets the content, and then the writer creates the final scripts. ElearningBlueprint.com
  59. 59. What are some ways touse fiction in a course? ElearningBlueprint.com
  60. 60. doTell a story: fiction Some possibilities: • Immediately plunge learners into a story. Give them info and tools as they need them. • Write a story that appears as scenes throughout the course. • Introduce each course section with a scenario. Revisit the scenario at the end of the section. ElearningBlueprint.com
  61. 61. What makes a story interesting? ElearningBlueprint.com
  62. 62. Is this interesting? ElearningBlueprint.com
  63. 63. Is this any better? ElearningBlueprint.com
  64. 64. doConflict is interesting Conflict is any challenge. Your characters could: • Disagree • Want something but face a barrier • Make a mistake • Need to rescue others • Get an unpleasant surprise ElearningBlueprint.com
  65. 65. doKeep moving! • Your story probably needs less setup than you think. • Every scene & every bit of dialog should move the story. • Add urgency--put characters under pressure with a deadline. ElearningBlueprint.com
  66. 66. doShow, don’t tellWhen you tell, you explain everything: At the conference, Jacob told someone about the planned widget enhancement. This was a mistake, because a competitor overheard and enhanced their widget first. Jacob’s boss was upset and wondered who had leaked the secret. ElearningBlueprint.com
  67. 67. doShow, don’t tellShow instead. We’re going to enhance our widget next quarter.At the conference... ElearningBlueprint.com
  68. 68. do Show, don’t tell One month later... Our competitorjust enhanced their widget! How did they know? ElearningBlueprint.com
  69. 69. doShow, don’t tellLet your learners draw conclusions. And the moral is... ElearningBlueprint.com
  70. 70. Design 1 Vary your rhythm 2 Make them laughContent 3 You Who Do •Identify actors •Add verbs •Add people •Tell a story We’re here 4 Chop 5 Run the numbers ElearningBlueprint.com
  71. 71. 4. Chop it! ElearningBlueprint.com
  72. 72. chopWhy cut text? • We read 25% more slowly online • We’re used to scanning, not reading, online text • Younger learners are used to games • A quick pace is more interesting • Nielsen and others: “Cut text by 50%” ElearningBlueprint.com
  73. 73. chopChop these • Sections that don’t directly support an objective • “Duh” sentences Buying is an important consumer behavior. • Blather ElearningBlueprint.com
  74. 74. chopChop blather We’re not writing literature!One fine day near the end of spring, when thewild roses in the hedges had reached their peak ofheady perfume, Little Red Riding Hood walkedinto the woods. ElearningBlueprint.com
  75. 75. chopChop blatherOne fine day near the end of spring, when thewild roses in the hedges had reached their peak ofheady perfume, Little Red Riding Hood walkedinto the woods. ElearningBlueprint.com
  76. 76. chopChop blather Most adjectives and adverbs are blather.To successfully avoid unforeseen problems thatcould negatively impact costs, we mustproactively search for errors throughout allphases of product development. ElearningBlueprint.com
  77. 77. chopChop blather Most adjectives and adverbs are blather. expensiveTo successfully avoid unforeseen problems thatcould negatively impact costs, we mustproactively search for errors throughout allphases of product development. ElearningBlueprint.com
  78. 78. 5. Run the numbers ElearningBlueprint.com
  79. 79. numbersA tool, not a solution Best uses for readability analysis: • Check progress during rewriting • Set standards for writers • Reassure clients Your course could get a good score but still be boring or confusing! ElearningBlueprint.com
  80. 80. numbersWord: Step 1 ElearningBlueprint.com
  81. 81. numbersWord: Step 2 Click this ElearningBlueprint.com
  82. 82. numbersWord: Step 3Make surethis ischecked ElearningBlueprint.com
  83. 83. numbersWord: Step 4Complete the spellcheck. You’ll seethis. ElearningBlueprint.com
  84. 84. numbersIgnore grade level Use this! Ignore this! ElearningBlueprint.com
  85. 85. numbersIgnore grade level Grade levels don’t apply to adult materials. • Use Flesch Reading Ease • Higher score = easier to read • Compare your score to the scores of familiar materials, like magazines ElearningBlueprint.com
  86. 86. numbersFind your score Reading ease = 40.4 ElearningBlueprint.com
  87. 87. numbersCompare Reading Material Ease EasyReader’s Digest 65Time 52Business Week 51Wall Street Journal 43Harvard Law Review 32Auto policy 10 Hard ElearningBlueprint.com
  88. 88. numbersCompare Reading Material Ease EasyReader’s Digest 65Time 52Business Week 51Wall Street Journal 43 Our course: 40Harvard Law Review 32Auto policy 10 Hard ElearningBlueprint.com
  89. 89. numbersCompare Our two-hour course is slightly harder to read than the Wall Street Journal. Would our learners enjoy reading the Wall Street Journal for two hours straight... ...online? ElearningBlueprint.com
  90. 90. numbersRewrite to raise your score Reading Material Ease Easy RecommendedReader’s Digest 65 for onlineTime 52Business Week 51Wall Street Journal 43Harvard Law Review 32Auto policy 10 Hard ElearningBlueprint.com
  91. 91. Design 1 Vary your rhythm 2 Make them laughContent 3 You Who Do •Identify actors •Add verbs •Add people •Tell a story 4 Chop 5 Run the numbers ElearningBlueprint.com
  92. 92. Want more? MakingChangeBlog.com More ideas like the ones in this slideshow ElearningBlueprint.com Interactive job aid that helps anyone create lively elearning Cathy Moore ElearningBlueprint.com

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