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Mollejuo Enter 2013 presentation

Presentation given by Mollejuo during the ENTER 2013 conference.

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Mollejuo Enter 2013 presentation

  1. 1. Augmented Cities Joanan Hernandez Mollejuo Montreal, CanadaDate ENTER 2013 xxx Track Slide Number 1
  2. 2. Augmented Cities ENTER 2013 xxx Track Slide Number 2
  3. 3. MollejuoWe help people find city icons and landmarksin a more human way, without using maps ENTER 2013 xxx Track Slide Number 3
  4. 4. We have been doing AR work for about twoyears ENTER 2013 xxx Track Slide Number 4
  5. 5. NYCENTER 2013 xxx Track Slide Number 5
  6. 6. Looking for WTC memorial… ??? ENTER 2013 xxx Track Slide Number 6
  7. 7. The problem? MAPS! ENTER 2013 xxx Track Slide Number 7
  8. 8. Like these … ENTER 2013 xxx Track Slide Number 8
  9. 9. ENTER 2013 xxx Track Slide Number 9
  10. 10. http://www.newyork101.net/new-york-map/ ENTER 2013 xxx Track Slide Number 10
  11. 11. http://www.buzzfeed.com/expresident/the-ultimate-nerd-guide-to-new-york-city ENTER 2013 xxx Track Slide Number 11
  12. 12. Or this one… Good luck!http://mappery.com/map-of/Paris-France-Tourist-Map-4 ENTER 2013 xxx Track Slide Number 12
  13. 13. Which leads us to this … ENTER 2013 xxx Track Slide Number 13
  14. 14. City Icons!Apps to therescue ENTER 2013 xxx Track Slide Number 14
  15. 15. How do they work?ScreenCapture ENTER 2013 xxx Track Slide Number 15
  16. 16. Functionality ENTER 2013 xxx Track Slide Number 16
  17. 17. Iconed Cities• New York • Singapore• Washington D.C • San Francisco• Boston (Freedom Trail) • Chicago• Paris • Las Vegas• London • Mexico DF• Rome • Shanghai• Dubai • Beijing• Hong Kong• Tokyo And many more coming• Barcelona … ENTER 2013 xxx Track Slide Number 17
  18. 18. Do people get it? # Of Uses Las Vegas1800 Icons app1600 Intro1400 London Olympics12001000 800 # Of Uses 600 400 200 0 Week 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 ENTER 2013 xxx Track Slide Number 18
  19. 19. AR is a new mediumPeople interaction with objects is changing, thesame way as we changed our behavior due tothe internet ENTER 2013 xxx Track Slide Number 19
  20. 20. Mollejuo is being part of this next big thingthat is happening now! ENTER 2013 xxx Track Slide Number 20
  21. 21. Thanks!@MollejuosENTER 2013 xxx Track Slide Number 21

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Presentation given by Mollejuo during the ENTER 2013 conference.

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