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Joan Pastor is a licensed industrial organizational and clinical psychologist who provides business consulting, training
and keynote speaking to numerous organizations, corporations and associations.

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How
do you motivate
employees to
dedicate themselves
to high quality
work?

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How
do you create
a work setting
in which loyalty
is a natural
byproduct?

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Does it sound difficult?
Well, it’s not impossible…
…and the solutions have nothing to do with wishful
thinking.
To instill loyalty in the workplace, you must follow a few hard and fast rules.

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39%
39%
39%
39%
39%
39%
• If you don’t know these, then your first assignment is cut out for you.
• Until company heads know implicitly what they seek to accomplish,
they cannot expect loyalty from their subordinates.

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or, on the job front
Leadership is essential;
• for both employer and employee
• know and appreciate employees
• set company philosophy
• set company goals.

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Company
objectives
in place
• Recruiting supportive employees
• Educate existing employees
You may find that you will need to let go of people
who aren’t aligned with your newfound objectives.

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Hiring
Guides
1. What is their first impression? Great, Good, Average, Poor?
2. Are they on time to your appointment?
3. Are they prepared for an interview?
4. Did they do any research about you or the company?

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1. They display responsible behavior from the start
2. Do they speak of past employers and
acquaintances in a reasonable tone (not negative)
3. Do they follow up promptly
How can
you spot
loyalty?

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1. Strong work ethic
2. Shared enthusiasm for company direction
3. Willingness to listen and consider ideas
Do you see
loyalty in
existing
employees?

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Hiring
and identifying
loyal employees
reduces turnover &
reduces wasted
time & expense

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How to build loyalty: Example
• Ford develops motivational acronym M.V.G.P.
• “Mission, Values and Guiding Principles”
• MVGP spells out what Ford stands for
• What it expects from its employees
• The level of quality to which it aspires
A copy of the MVGP plan was
mailed to all Ford employees. The
letters MVGP are posted all over
the walls of the corporate offices
and over the walls of the
automotive plants.

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How to build loyalty: Example
• Perdue University initiates study on “feedback”
Best time for feedback
is soon after project
completion
Feedback should come
from more than just
project person’s
supervisor

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Techniques
to build
loyalty
• Employee Involvement
• Participative decision making
• Employee suggestion opportunities
The larger a person’s stake in a company,
the greater the level of loyalty.
Communication encourages loyalty

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• Objectivity is the gift of power bestowed upon
employees by employers,
• enable employees to step outside the system for
the purpose of accessing what’s wrong.
• If people are given the tools for attaining
objectivity, they will seldom feel a loss of control
over themselves and situations.
Techniques
to build
loyalty
Instill loyalty from the top of the
hierarchy to the bottom is the ability
for all company individuals to achieve
objectivity.

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• An investment in seminars and literature will
prove highly worthwhile.
• Objectivity reminds employees of the company
goal, allowing these workers the insight to move
forward.
• The dreaded disease of apathy often
accompanies feeling ineffective.
Techniques
to build
loyalty
Instill loyalty from the top of the
hierarchy to the bottom is the ability
for all company individuals to achieve
objectivity.

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In Summary

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Alignment of
values between
employees and
employer
Employees
that find value in
the company
cause will
naturally
support itObjectivity
fosters feelings
of effectiveness

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If employees
feel like non-
contributors
they lack
loyalty
Constructive
feedback ensures
pride in work and
positive growth
for the future
Open
Communication
improves
participation

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Loyalty
is about people
who stay true to you
behind your back
This content adapted from material written by Joan Pastor a licensed industrial organizational and clinical
psychologist who provides business consulting, training and keynote speaking to numerous organizations,
corporations and associations. Contact Joan at: 310-892-0210