Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
New   Tools
WHAT WE WILL DO TODAYTHE TOOLS1. What they are2. How they workTHE PROBLEMS1. Recruitment2. Engagement3. RetentionHOW BOTH ...
“___________ is only a    novelty, a fad.”
“The horse is here to    stay but the    automobileis only a novelty, a fad.”
There’s a differencebetween social MEDIA     and social   NETWORKING
THE TOOLS
Facebook   Linkedin       Twitter      YouTube     Blogs
750 million+ profilesIf Facebook were a country, it would be 3rd largest in worldOver 50% of profile users log in every si...
Over 120 million individual members and over 2million company pagesEvery single Fortune 500 company has aexecutive with a ...
There are over 106 million twitterusers, with about 300,00 accounts addeddailyThere are about 55 million “tweets” per day–...
The second largest search engine (after Google)More than 2 billion views per day35 hours of video uploaded every minuteMor...
There are around 150 - 200 million activeblogsWhen you Google the term “HR Blogs”, youget 120 million resultsAbout 4 in ev...
RECRUITING
Have Candidates Find YOU
Employee Engagement and       Retention
DON: I give you money, you give meideas.PEGGY: You never say thank you.DON: That’s what the MONEY is for!
“A heightened emotionalconnection that anemployee feels for theirorganization, thatinfluences them to exertgreater effort ...
What drives engagement?Companies that         Senior leaders who carecommunicate            Manager feedback/dialog     ...
1. Monitor and Listen2.Define Your Goals3. Create Your Strategy4.Choose Your Platform5.Integrate6.Evaluate
BE REMARKABLE"How can you squander even one more day not taking advantage of one of the greatest shifts of our generation?...
Please connect with me           www.joanginsberg.comwww.linkedin.com/in/joanginsberg  www.twitter.com/JoanGinsberg www.fa...
Old Problems, New Tools
Old Problems, New Tools
Old Problems, New Tools
Old Problems, New Tools
Old Problems, New Tools
Old Problems, New Tools
Old Problems, New Tools
Old Problems, New Tools
Old Problems, New Tools
Old Problems, New Tools
Old Problems, New Tools
Old Problems, New Tools
Upcoming SlideShare
Loading in …5
×

Old Problems, New Tools

314 views

Published on

Social Media and Networking for the Human Resources professional.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Old Problems, New Tools

  1. 1. New Tools
  2. 2. WHAT WE WILL DO TODAYTHE TOOLS1. What they are2. How they workTHE PROBLEMS1. Recruitment2. Engagement3. RetentionHOW BOTH FIT TOGETHER
  3. 3. “___________ is only a novelty, a fad.”
  4. 4. “The horse is here to stay but the automobileis only a novelty, a fad.”
  5. 5. There’s a differencebetween social MEDIA and social NETWORKING
  6. 6. THE TOOLS
  7. 7. Facebook Linkedin Twitter YouTube Blogs
  8. 8. 750 million+ profilesIf Facebook were a country, it would be 3rd largest in worldOver 50% of profile users log in every single dayAverage user has 130 confirmed friends
  9. 9. Over 120 million individual members and over 2million company pagesEvery single Fortune 500 company has aexecutive with a Linkedin profileOver 80% of companies use Linkedin to searchor source for job candidates
  10. 10. There are over 106 million twitterusers, with about 300,00 accounts addeddailyThere are about 55 million “tweets” per day– each tweet a maximum of 140 charactersIf you printed the tweets so far and laid thepaper end-to-end, it would stretch aroundthe earth’s equator 2.5 times
  11. 11. The second largest search engine (after Google)More than 2 billion views per day35 hours of video uploaded every minuteMore video uploaded to YouTube in 60 minutesthan the 3 major US networks created in 60 years
  12. 12. There are around 150 - 200 million activeblogsWhen you Google the term “HR Blogs”, youget 120 million resultsAbout 4 in every 10 Americans claim to readblogs, about the same number of adults(25%) who publish them
  13. 13. RECRUITING
  14. 14. Have Candidates Find YOU
  15. 15. Employee Engagement and Retention
  16. 16. DON: I give you money, you give meideas.PEGGY: You never say thank you.DON: That’s what the MONEY is for!
  17. 17. “A heightened emotionalconnection that anemployee feels for theirorganization, thatinfluences them to exertgreater effort to theirwork”
  18. 18. What drives engagement?Companies that  Senior leaders who carecommunicate  Manager feedback/dialog  Frequent and authenticeffectively are 4 ½ communicationtimes more likely  A voice that mattersto report high  Learning and growth opportunitieslevels of employee  Quality relationshipsengagement.
  19. 19. 1. Monitor and Listen2.Define Your Goals3. Create Your Strategy4.Choose Your Platform5.Integrate6.Evaluate
  20. 20. BE REMARKABLE"How can you squander even one more day not taking advantage of one of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?" - Seth Godin
  21. 21. Please connect with me www.joanginsberg.comwww.linkedin.com/in/joanginsberg www.twitter.com/JoanGinsberg www.facebook.com/JoanGinsberg ginsberg.joan@gmail.com 248-761-4403

×