Recently had a discussion with a friend about presenting at HR conferences about social media, and her advice was that everyone was a beginner. My apologies if this is too basic or underneath you.
I have a bottle of wine for the first person who can correctly fill in the blank.
In 1903, the president of Michigan Savings Bank advised Henry Ford’s lawyer not to invest in Ford Motor Company
Before we talk about specific tools, let’s just discuss the terms. Use Sarah as an example
London Science Museum survey of 3000 adults/exhibit about fresh water/1.sunshine 2. internet connection 3. clean drinking water 4. refrigerator 5. Facebook
Facebook is like a big barbeque or wedding or other social function. Not everyone knows everybody, lots of different things to do (games, talk friends, look at products)
A friend of mine who also speaks on social media says LI is the professional yellow pages of the social web. I think it’s like a lot of professional conferences: no one makes eye contact or does much talking or networking.
Twitter is like speed dating. Talk to someone or something, ring a bell, and go onto the next person. Repeat. Once you talk to the same people over and over, you get comfortable.
Old Problems, New Tools
WHAT WE WILL DO TODAYTHE TOOLS1. What they are2. How they workTHE PROBLEMS1. Recruitment2. Engagement3. RetentionHOW BOTH FIT TOGETHER
750 million+ profilesIf Facebook were a country, it would be 3rd largest in worldOver 50% of profile users log in every single dayAverage user has 130 confirmed friends
Over 120 million individual members and over 2million company pagesEvery single Fortune 500 company has aexecutive with a Linkedin profileOver 80% of companies use Linkedin to searchor source for job candidates
There are over 106 million twitterusers, with about 300,00 accounts addeddailyThere are about 55 million “tweets” per day– each tweet a maximum of 140 charactersIf you printed the tweets so far and laid thepaper end-to-end, it would stretch aroundthe earth’s equator 2.5 times
The second largest search engine (after Google)More than 2 billion views per day35 hours of video uploaded every minuteMore video uploaded to YouTube in 60 minutesthan the 3 major US networks created in 60 years
There are around 150 - 200 million activeblogsWhen you Google the term “HR Blogs”, youget 120 million resultsAbout 4 in every 10 Americans claim to readblogs, about the same number of adults(25%) who publish them
DON: I give you money, you give meideas.PEGGY: You never say thank you.DON: That’s what the MONEY is for!
“A heightened emotionalconnection that anemployee feels for theirorganization, thatinfluences them to exertgreater effort to theirwork”
What drives engagement?Companies that Senior leaders who carecommunicate Manager feedback/dialog Frequent and authenticeffectively are 4 ½ communicationtimes more likely A voice that mattersto report high Learning and growth opportunitieslevels of employee Quality relationshipsengagement.
1. Monitor and Listen2.Define Your Goals3. Create Your Strategy4.Choose Your Platform5.Integrate6.Evaluate
BE REMARKABLE"How can you squander even one more day not taking advantage of one of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?" - Seth Godin
Please connect with me www.joanginsberg.comwww.linkedin.com/in/joanginsberg www.twitter.com/JoanGinsberg www.facebook.com/JoanGinsberg firstname.lastname@example.org 248-761-4403