Swedish iGaming market, Social insights report

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Sample report of Social media insights in the Swedish iGaming market November 2013. Email joakim@scrmcloud.com to buy the full 60-page industry report.

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Swedish iGaming market, Social insights report

  1. 1. SAMPLE Social Media Insights Report Industry   iGaming   Market:   Sweden   Timeframe:   November 2013   Analyst:   Joakim Nilsson  
  2. 2. Contents KPI Dashboard Quantitative KPIs •  •  •  •  •  •  •  •  Market Share-of-voice Movers & shakers (Available in paid report) Top page sources & channels (Available in paid report) Page type share-of-voice (Available in paid report) Product share-of-voice (Available in paid report) Most influential people (Available in paid report) Facebook page benchmark (Available in paid report) Twitter profile benchmark (Available in paid report) Qualitative KPIs •  Most talked about in the industry (Available in paid report) •  Highlighted stories across the industry (Available in paid report) Appendix
  3. 3. Market share-of-voice (SOV) vs. competition
  4. 4. Market Share-of-voice November, Sweden 6,998 mentions in total •  Unibet 34% SOV (2,393 mentions) •  Bet365 26% SOV (1,797 mentions) •  Betsson 8% SOV (563 mentions)
  5. 5. Market Share-of-voice, Sweden, Year-to-date
  6. 6. November Online buzz in the market 19 Nov: Unibet 15 Nov: Unibet 5 Nov: Unibet Nov 25-28: Unibet 11 Nov: Unibet 7 Nov: Betfair 20 Nov: Betsson
  7. 7. November Online buzz in the Swedish market Date Brand 5 Nov Unibet 7 Nov Betfair 11 Nov Unibet 15 Nov Unibet 19 Nov Unibet 20 Nov Betsson 25-28 Nov Unibet Buzz details Unibet reported better than expected financial numbers and the stock rose 16% Story broke in Aftobladet about a bank employee who stole customers’ money to fund his betting account on Betfair Ismael Diawara was nominated by Unibet as the best player in Swedish Division #2 The @Zibrahomovic spoof Twitter account participated in #hadgott #unibet in WC qualifier between Sweden-Portugal The @Zibrahomovic spoof Twitter account participated again with #hadgott #unibet Financial analysts predict Unibet and Betsson will lower its results this year due to missed world cup qualification by Sweden Unibet ambassador and UFC-fight @AlexTheMauler is was leading the voting for appearing on the EA-sports cover (console game). @Unibet_Sverige was Retweeting.
  8. 8. Spoof @Zibrahomovic tweeted with #hadgott #unibet •  93 Retweets •  100 Favorites •  Est. Reach 23,337 impressions
  9. 9. Spoof @Zibrahomovic tweeted with #hadgott #unibet for the return leg •  233 Retweets •  297 Favorites •  Est. Reach 58,618 impressions
  10. 10. Bet365’s TV-commercial leaves audience clueless •  27 Retweets •  32 Favorites •  Reach 12,244 impressions
  11. 11. Unibet ambassador and UFC-fighter won voting for appearing on EA-games cover •  50 Retweets •  38 Favorites •  #VOTEGUS
  12. 12. Subscribe to the monthly FULL iGaming industry report, contact joakim@scrmcloud.com Facebook.com/nilssonscrmcloud Plus.google.com/+scrmcloud Twitter.com/joakimnilsson SCRM Cloud – 17 Quai Voltaire, 75007, Paris
  13. 13. We empower brands to Listen, Engage & Analyze Social Conversations
  14. 14. Our Customers

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