Social media monitoring example report - Low cost airlines


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A Nilsson Monitor social media monitoring example report looking closer at some of today's low cost airlines such as RyanAir, EasyJet, AirMalta and Flybe.

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Social media monitoring example report - Low cost airlines

  1. 1. Nilsson Monitor example report for Low Cost airlines January - February 2013
  2. 2. About Nilsson MonitorWhat are people saying about your brand, products and competitors online?Where are they saying it? On blogs, forums, twitter, Facebook or are theyInstagramming photos of your products?Understanding what’s being said about your brand online is fundamental forany social media program, whether you will do customer service outreach onsocial media channels, search for sales opportunities, listen to what’s beingsaid about competition or measure how your share of voice stacks up.Nilsson Monitor is a custom and private social media monitoring dashboardpowered by Brandwatch technology* where you have all the relevant onlineconversations easily accessible from one single place.*Nilsson Monitor is a Brandwatch partner since 2012
  3. 3. Use cases● Community Management, nurture and grow your existing community online, understand who they are and where they live.● Customer Service Outreach, are people sharing any negative experiences with your brand in the public? Can you reach on directly and sort their problems before it escalates into bigger issues.● Sales Opportunities, can you identify any potential leads by looking at what’ s being said about your competition?● Brand Management, what’s your share-of-voice per market and channel? What’s your online sentiment and reputation?● Business Intelligence, are your customers sharing things on the web that you else wouldnt know about? Are they sharing how they perceive your products? Can you gather the same insights from your competition?
  4. 4. Features● Monitors over 50 million sources in 25 languages● Full access to Twitter’s firehose● Data partner with Gnip (Google+, Dailymotion, Wordpress, Disqus, Flickr etc...● Powerful boolean search queries with advanced filtering capabilities● Excellent language filtering● Sleek, modern and easy to use UX● Team workflow tools● Meta data, sentiment and influence stats● Rules, email alerts and fully exportable data● Track and analyse Facebook pages
  5. 5. Fully customisable monitoringdashboard
  6. 6. Kate enjoyed her Air Malta flightfrom London Business Intelligence
  7. 7. Praising Air Lingus Business Intelligence
  8. 8. Johanna is off to Bristol with AirMalta Brand Management
  9. 9. Jeremy is coming back on Sunday,wanna say hello? Sales Opportunity
  10. 10. Never too late right? Sales Opportunity
  11. 11. No worries Amanda, were safe! Community management
  12. 12. A closer look at Air Malta...
  13. 13. 62% of all Air Malta mentions fromfacebook and twitter
  14. 14. ...broken down by domain
  15. 15. Quickly discover topics beingdiscussed
  16. 16. ...and how its different per channel.This is twitter.
  17. 17. Whos influencing Air Malta
  18. 18. ...especially on twitter? Re -tw ee t
  19. 19. ...or facebook?* *Content with public privacy settings
  20. 20. EasyJet and RyanAir dominates theonline discussions
  21. 21. RyanAir, Flybe and EasyJet ranksthe lowest sentiment score
  22. 22. Contact Joakim today to learn moreabout how Nilsson Consulting SocialCRM services can help your business.