Transmedia & New Forms of Entertainment

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Case studies form the UK, plus 5 key insights from an executive producer working in this field.

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  • Transmedia & New Forms of Entertainment

    1. 1. My friend Rabbithttp://youhavefoundconey.net/vaults/shadowtheatre
    2. 2. THE ‘T’ WORD@privateroach oh no you dint drop the t bomb girl?
    3. 3. WHAT IS IT?STORY-TELLING WITH NEW TOOLSENGAGING (HOPEFULLY)INTERACTIVE (SOMETIMES)
    4. 4. WE’VE CHANGED
    5. 5. We’re playing along:An 8% conversion from TV to Online
    6. 6. Using a map to tell a storyhttp://www.sixtostart.com/we-tell-stories/
    7. 7. An old story, a new way of telling ithttp://www.wearemudlark.com/projects/sts/
    8. 8. New players: a charity and a newspaper tell an interactive story
    9. 9. MISFITS SEASON ONE - A CASE STUDY Interactive scenes that aid discovery World building on social media platforms Facebook as the ‘social glue’ A casual game made by Preloaded
    10. 10. Kelly can hear people thinking
    11. 11. Simon photographs everything
    12. 12. Simon looking at his faked fake socialmedia during in the show, because we can’t show Facebook on TV...
    13. 13. Simon’s photos on Flickr = 8000 views to date
    14. 14. THE PAY OFFA character who started as an online mystery, becomes a hero on screen
    15. 15. 1. ENGAGEMENT LOOKS LIKE THIS 90 - 9 -1 “In most online communities, 90% of users arelurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action” - Jacob Nielsen
    16. 16. 2. GIVE THE 1% SOMETHING TO DOGive immersed users a platform to entertain the lurkers
    17. 17. 3. NO MORE GATEKEEPERS Robots that made people cryhttp://aliceandkev.wordpress.com/
    18. 18. 4. DON’T FALL DOWN THESE HOLES Listen to Dan Hon and don’t do these thingshttp://www.youtube.com/watch?v=JhqWyhMGRLg
    19. 19. Asking your audience to learn a new platform is HUGE Asking people to move between platforms they don’t know is BAD
    20. 20. 5. UNDERSTAND THE PLATFORMS Twitter is about conversation, not about broadcasting Eurovision 2009: No ReTweets No hashtags No replies Eurovision 2010: Problem solved
    21. 21. JO ROACH Twitter: joroachjo.roach@somethinelse.com

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