Who am I? I’ve been creating digital content for about 15 years. With Channel 4, BBC, Eurovision, Open University and so on.I’ve worked with brands and broadcasters in hands-on making. I specialise in youth, entertainment and education content.
Stacking Workﬂows“If you stack workﬂows you increase risks in dependent tracks. On a complex cross-platform project one principle needs to be across all tracks so that when you make key decisions the impacts are checked for feasibility across all tracks”
Creative Freedom v Efﬁciency“When running multiple workﬂows that are co-dependent ensure that you issue adequate constraints to allow the teams to work efﬁciently, and enough freedom from the constraints of adjacent workﬂows so that you don’t strangle their creativity”
Our big ideas often start on paper and whiteboards. If you can DRAW IT then you can MAKE IT.
3 ACTS : MANY MEDIAThis diagram maps the story, act structure, media types, educational value,unlocking game logic, ﬁlm content and type (drama or doc) and duration.
MANY LESSONS : MANY MEDIAThis diagram maps educational content against media type, and maps on ideas from game design sessions with children, ideas from game designers and resilience professionals.
GAME LOGIC This diagram maps: Game Flow Content Gateways Achievements Collectibles Unique content codes Content by type
Effective Collaboration People are in multiple locationsMany aspects of the projects require specialist brains Tools are important. We used these: BASECAMP = Conversation & decision making GOOGLE DOCS = Collaborative authoring CODEBASE = Tracking tasks and workﬂow
Generalists v Specialists Your core team should have a high percentage of generalists. Very skilled peoplewho can apply themselves across tasks (game design, UX, team management and so on). Specialists should be brought in and out of the project in short bursts.
The Team Core Team: 20 Contractors: 37Jo Roach - Executive ProducerAntonio Gould - Project ManagerPROJECT DEFINITION & UCD VIDEO PRODUCTION CONTRIBUTORSJo Roach - Executive Producer Jim Holmes - Producer/Director Fraser Doherty (Jam Boy)Paul Bennun - Chief Creative Ofﬁcer Ed Hallifax - Assistant Producer Miquita OliverTassos Stevens - Associate Producer & UCD Sian Larkin - Production Coordinator Gemma MernaTom Bowtell - UCD & Researcher Andrea Mercado - Researcher LabrinthGlyn Canon - Schools Liaison Jamie Williams - Editor Dan Hodgson - Camera Operator Danielle Brown Paul Ruston - Sound Designer Amazing PhilNARRATIVE James Tovell - Director of Drama Rickie Haywood-WilliamsNeil Bennun - Story & Script Writer Matt Broad - DOP Drama Melvin OdoomNeil Richards - Story Writer Lisa Baker - Camera Operator Drama Amazing Phil Paul Lucas - Camera Operator Ed De Lacy - Sounds Engineer Dubbing Mixer - Nick Read GAMES PRODUCTIONTECH TEAM Project ManagerRob McHardy - Lead Tech James Miller - Animation Tomasso de Sanctis - Storyboard Game DesignerDavid Herse - Front End Coder Level DesignerClara Udofa - Front End Coder Alice Hopkins - Hair & Make-Up Developer 1 CAST Developer 2 DMentor - Mawaan Rizwan Developer 3DESIGN Developer 4 Mr Piltdown - Dave RobsonDean Vipond - UI & Interface Design Artist 1Ben Steers - Illustrator Miss Xavier - Juliette Goodman Artist 2 Miss Kerry - Eve Dallas QA Physics teacher - Adam ShipwayEXPERTS Voiceover Boy - Jack BaldwinProf Sandra Scott - Psychology Consultant Voiceover Girl - Annie SimmPoppy Nash, Uni of York - Transition Consultant Student cast from Bancrofts School, Woodford Green
Budget - Sample RatesProject Experts & Execs:Producers/Project Managers: £250 - £350pdTechnologists: £250 - £500pdConcept Artworking: £350-500pdDesign & Usability: £250 - £500pdEducational Consultants: £400pd - £600pdAudio/VideoProducer/Director: £250 - £350pd Rate Variation:Sound Design: £450-550pd ExperienceProduction Staff: £150 - £250pd Generalist or Specialist? Skill LevelCreative EfﬁciencyIllustration: Very variable Length of termNarrative: Very variable IP ownershipTalent: Very variable Location
Cost Saving...Know when to stop creative divergenceCreative Freedom v Project EfﬁciencyUtilise and develop generalists in core teamGive new talent a chanceNegotiate lower rates in return for more timeDevelop relationships across projectsContinue to develop your own skills
(thanks)I’m joroach on twitter and skype email@example.com