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social media or social network!<br />news gathering or newsgathering or journalis!<br />accurac! or error!<br />
Generating Good Search Terms<br />Modifying your search <br />to get more, better results<br />
Initial Research Question (sample)<br />Do people read online magazines differently than they do print?<br />http://www.fl...
Parse the Question<br />Pick out keywords<br />Read<br />Online<br />Print<br />Magazine<br />Consider relationship betwee...
magazine<br />read  <br />online or print<br />Venn Diagram of Keywords<br />
Translates to “Search Engine”<br />Which is the same as<br />
Number of results?<br />
read  <br />magazine<br />43 results at the intersection of these 3 concepts<br />43<br />online or print<br />Venn Diagra...
Is That a “Good” Number?<br />Hmmm<br />Probably not.<br />There should be LOTS MORE!<br />http://www.sxc.hu/photo/1058971...
How Do We Get More?<br />Truncation / wildcard     *<br />Read* = read, reading, reader, readership<br />Magazine* = maga...
read*   <br />magazine*<br />online or print<br />Venn Diagram of Truncated Keywords<br />
Translates to Search Engine<br />Which is the same as<br />
magazine*<br />read*   <br />326 results at the intersection of these 3 concepts<br />online or print<br />… with 326 resu...
How Do We Get More?<br />Truncation / wildcard     *<br />Additional search terms with OR<br />Brainstorm synonyms & rela...
magazine* OR<br />newspaper*<br />read*   <br />769 results at the intersection of these 3 concepts<br />online or print<b...
Is That a “Good” Number?<br />Hmmm<br />Probably not.<br />That’s too many to go through <br />Too many “false positives” ...
How Do We Get More Refine?<br />Truncation / wildcard     *<br />Additional search terms with OR<br />Look at database se...
 Database Says …<br />
Refine Search<br />Same concept, different words<br />Readership<br />magazine*or newspaper*<br />Internet or online or we...
readership<br />magazine* OR<br />newspaper*<br />108 results at the intersection of these 3 concepts<br />Internet or onl...
Also look at “Subjects” assigned to articles you like<br />
Keep Track of Search Terms<br />Read*<br />Readership<br /> Readership surveys<br />Magazine*<br />Newspaper*<br /> News...
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Generating Good Search Terms

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How to modify your search to get more, better results.
See what a search looks like in a Venn Diagram and in a search box.
Three top tips:
Truncation / wildcard *
-- Read* = read, reading, reader, readership
-- Magazine* = magazine, magazines
Combine additional search terms with OR
Look at database search terms for more ideas

See this PowerPoint in YouTube with voiceover. http://www.youtube.com/watch#!v=CBMcsLidQPY

Published in: Education, Technology
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Generating Good Search Terms

  1. 1. social media or social network!<br />news gathering or newsgathering or journalis!<br />accurac! or error!<br />
  2. 2. Generating Good Search Terms<br />Modifying your search <br />to get more, better results<br />
  3. 3. Initial Research Question (sample)<br />Do people read online magazines differently than they do print?<br />http://www.flickr.com/photos/crystaljingsr/3915514014/<br />
  4. 4. Parse the Question<br />Pick out keywords<br />Read<br />Online<br />Print<br />Magazine<br />Consider relationship between the concepts<br />Read & Magazines are unique concepts<br />Link with AND<br />Print & Online are similar concepts to each other<br />Link with OR<br />
  5. 5. magazine<br />read <br />online or print<br />Venn Diagram of Keywords<br />
  6. 6. Translates to “Search Engine”<br />Which is the same as<br />
  7. 7. Number of results?<br />
  8. 8. read <br />magazine<br />43 results at the intersection of these 3 concepts<br />43<br />online or print<br />Venn Diagram of Keywords<br />
  9. 9. Is That a “Good” Number?<br />Hmmm<br />Probably not.<br />There should be LOTS MORE!<br />http://www.sxc.hu/photo/1058971<br />
  10. 10. How Do We Get More?<br />Truncation / wildcard  *<br />Read* = read, reading, reader, readership<br />Magazine* = magazine, magazines<br />Additional search terms with OR<br />Look at database search terms for more ideas<br />
  11. 11. read* <br />magazine*<br />online or print<br />Venn Diagram of Truncated Keywords<br />
  12. 12. Translates to Search Engine<br />Which is the same as<br />
  13. 13. magazine*<br />read* <br />326 results at the intersection of these 3 concepts<br />online or print<br />… with 326 results<br />326<br />
  14. 14. How Do We Get More?<br />Truncation / wildcard  *<br />Additional search terms with OR<br />Brainstorm synonyms & related terms<br />Magazine OR Newspaper*<br />Look at database search terms for more ideas<br />
  15. 15. magazine* OR<br />newspaper*<br />read* <br />769 results at the intersection of these 3 concepts<br />online or print<br />… with 769 results<br />769<br />
  16. 16. Is That a “Good” Number?<br />Hmmm<br />Probably not.<br />That’s too many to go through <br />Too many “false positives” or articles that aren’t relevant<br />http://www.sxc.hu/photo/1058971<br />
  17. 17. How Do We Get More Refine?<br />Truncation / wildcard  *<br />Additional search terms with OR<br />Look at database search terms for more ideas<br />Use the “Subject: Thesaurus Term” on EBSCO’s left menu<br />
  18. 18. Database Says …<br />
  19. 19. Refine Search<br />Same concept, different words<br />Readership<br />magazine*or newspaper*<br />Internet or online or web sites<br />Focus on online first<br />Most common articles in this set focus on online news, so …<br />We set aside the concept of “print” for now & will come back to it<br />
  20. 20. readership<br />magazine* OR<br />newspaper*<br />108 results at the intersection of these 3 concepts<br />Internet or online or web sites <br />Different Words  108 results<br />108<br />
  21. 21. Also look at “Subjects” assigned to articles you like<br />
  22. 22. Keep Track of Search Terms<br />Read*<br />Readership<br /> Readership surveys<br />Magazine*<br />Newspaper*<br /> Newspapers – Research<br />Online or Internet<br />News web sites<br />
  23. 23. Search with New Terms<br />Try in different databases too<br />CMMC<br />PsycINFO<br />New databases will suggest new terms, so …<br />Lather, rinse, repeat<br />http://www.sxc.hu/photo/110154<br />

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