WordPress SEO by Yoast Guide


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WordPress SEO by Yoast is considered by many - including me - to be the best SEO plugin for WordPress - and it is not without reason. There are plenty of options, in fact so many that it may seem confusing for the generel user. That is why I made ​​this guide, where I will show you how I recommend that you set up WordPress SEO by Yoast.

Do you have problems with the links in the slideshow, so they stand below.

WordPress SEO by Yoast Guide: http://www.jonathanlindahl.dk/wordpress-seo-yoast-guide/
Search engine optimize category and author archive: http://kaiserthesage.com/seo-for-blogs/
Preview tool: https://dev.twitter.com/docs/cards/validation/validator
Kwayy HTML Sitemap: http://wordpress.org/extend/plugins/kwayy-html-sitemap/
Robots.txt Guide: http://tools.seobook.com/robots-txt/
.htaccess Guide: http://www.noupe.com/php/htaccess-techniques.html
SEO Title: http://www.seomoz.org/learn-seo/title-tag
Meta Description: http://www.seomoz.org/learn-seo/meta-description
Twitter: http://goo.gl/0UexV
Google+: http://goo.gl/4nzhQ

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WordPress SEO by Yoast Guide

  1. 1. www.jonathanlindahl.dk1234567891011121314151617181920212223GuideWordPress SEO by Yoast
  2. 2. www.jonathanlindahl.dkWordPress SEO by YoastAboutAboutWordPress SEO by Yoast is a plugin for WordPress. With thisplugin you can for example add Meta Title, Facebook OpenGraph, breadcrumbs, noindex your date archives and muchmore.Why should I install it?This is considered by many - including me – to be the best SEOplugin for WordPress, and is definitely a MUST-HAVE plugin foryour WordPress website. There are far more options thanplugin like All in One SEO Pack and the other SEO plugins forWordPress.1234567891011121314151617181920212223
  3. 3. www.jonathanlindahl.dkWordPress SEO by YoastWhy a guide?Why a guide?As I said, there are a lot of options and settings that can be set.This may seem overwhelming for general users, and it maymean that the user can not get around these things. And its sin,as there are many important settings in this plugin, as it isimportant that you know about.Whats in this guide?The guide contains photos and small text on how Irecommend to setup WordPress SEO by Yoast. Want a more in-depth explanation, read this one:WordPress SEO by Yoast Guide (note: it is in Danish, usebrowser to translate)1234567891011121314151617181920212223
  4. 4. www.jonathanlindahl.dkDashboardTrackingI recommend to allowthis. This will help Yoast tomake the plugin evenbetter, and there are nocons of it.SecurityEnsures that users withthe role ofwriter/contributor cannot redirect, noindex andother advanced SEO. Irecommend to check thisone.Webmaster ToolsDo you have a user onGoogle/Bing WebmasterTool or Alexa, add themeta tag and have itverified.WordPress SEO by Yoast1234567891011121314151617181920212223
  5. 5. www.jonathanlindahl.dkTitles & Metas: GeneralTitle settingsDo your pages/posts notshow the meta title youentered, check this one.Are you unsure about yourtheme do it, so just checkit anyway.Sitewide MetaYour subpages to yourarchives must be noindexto prevent DC. MetaKeywords are so last year.And check only the bottomif you are listed on DMOZor the Yahoo! Directory.Clean <header>Google (supposed) to likea "clean" header. Check (inmost case) the top 3, butnot the last.WordPress SEO by Yoast1234567891011121314151617181920212223
  6. 6. www.jonathanlindahl.dkTitles & Metas: HomeHomepageHave you inside theSettings > Reading, set“Front page displays" to"Your latest posts“, thenyou can write your MetaTitle and Meta Descriptionhere.Front pageHave you inside theSettings > Reading, set“Front page displays" to "Astatic page (select below)",then you can not writeyour Meta Title and MetaDescription here.Author metadataHere you can verify yourGoogle+ Author and/or -Publisher. I do notrecommend that you do ithere, but instead manually(see guide).WordPress SEO by Yoast1234567891011121314151617181920212223
  7. 7. www.jonathanlindahl.dkTitles & Metas: Post typesPostsAdd %%title%% at Titletemplate. In my example itlooks like this: %%title%% • Jonathan Lindahl. Donot check any of the boxes.PagesUse the same settingsfrom “Posts” here.MediaYou must noindex yourmedia. Do not worry, itsnot your images younoindex, but the post theimages creates.WordPress SEO by Yoast1234567891011121314151617181920212223
  8. 8. www.jonathanlindahl.dkTitles & Metas: TaxonomiesCategoriesAdd %%category%% atTitle template. In myexample: %%category%%• Jonathan Lindahl.Noindex them, but only ifyousearch engine optimize it.TagsDo you use tags - which Ido not recommend -please add %%tag%% onTitle template. Andremember to noindexthem since they can createDC.FormatNoindex your format.WordPress SEO by Yoast1234567891011121314151617181920212223
  9. 9. www.jonathanlindahl.dkTitles & Metas: OtherAuthor ArchivesIs there one author,disable is. Are theremultiple authors, add %%name%% at Titletemplate, uncheck theboxes andsearch engine optimize it.Date ArchivesAdd %%date%% at Titletemplate (in my example:%%date%% • JonathanLindahl) and noindexthem, otherwise they willbe able to create duplicatecontent.Special PagesWhat I have written:“Search results for %%searchphrase%% •Jonathan Lindahl.”“Page not found •Jonathan Lindahl”WordPress SEO by Yoast1234567891011121314151617181920212223
  10. 10. www.jonathanlindahl.dkSocial: FB Open GraphFB Open GraphWith the FacebookOpenGraph, you candetermine which text andimages to appear whenpeople share your websiteon Facebook. So check it.FacebookInsightsConnect with yourFacebook user/app so theplugin can accessFacebook Insight for yoursite.SettingsAdd description and URLof the picture, that youwant to appear whenpeople share your frontpage on FB. Just add theURL of the same image atthe default settings.WordPress SEO by Yoast1234567891011121314151617181920212223
  11. 11. www.jonathanlindahl.dkSocial: Twitter Meta DataTwitterThis allows you to addTwitter card meta data toyour website. Activate it,then enter your user namefor Twitter underneaththe box.UsersAccess Users > Yourprofile. Go down to"Contact Info" and furtherdown to "Twitterusername (without @)"and write there yourTwitter user name.PreviewThen try theirpreview tool, and apply toparticipate so that it isactivated on your website.WordPress SEO by Yoast1234567891011121314151617181920212223
  12. 12. www.jonathanlindahl.dkXML SitemapDo not use XML SitemapI do not recommend that you use XML Sitemap(only if you are also using Yoasts plugin Video SEO),but rather that you have a good and healthy internallink structure that links to all your pages/posts sothat Google can find them. Therefore, I recommendthat you uncheck this field (like the picture to theleft).Instead, I recommend you to use an HTML Sitemap,which you can either use a plugin or do manually.Here are one plugin, that you can use• Kwayy HTML SitemapWordPress SEO by Yoast1234567891011121314151617181920212223
  13. 13. www.jonathanlindahl.dkPermalinksPermalinksCheck the first to remove/category/ from yourcategory URL. Check onlythe second, if you use.html at the end of yourURL. Check also the last.Remove, redirectCheck the top and let thepast be unchecked.CanonicalCan you both get on yourblog with http and https,so choose one of themhere. If you can’t do it, sodo not do anything.WordPress SEO by Yoast1234567891011121314151617181920212223
  14. 14. www.jonathanlindahl.dkInternal LinksBreadcrumbIs there not alreadybreadcrumbs on yourwebsite, activate it here.Set it then, according toyour wishes.CodeCopy the code.PasteThen go into theAppearance > Editor andpaste it where you want it.WordPress SEO by Yoast1234567891011121314151617181920212223
  15. 15. www.jonathanlindahl.dkRSSRSSHere at RSS, you canensure that when the(stupid) spammer scrapeyour content and publishit, then there will be a linkto the original content(your page/posts).DeleteDelete the text thatappears next to "Contentto put after each post(HTML allowed)".PasteNow insert the following:“This post was originallywritten by %%POST LINK%%” - next to "Content toput before each post in thefeed (HTML allowed).WordPress SEO by Yoast1234567891011121314151617181920212223
  16. 16. www.jonathanlindahl.dkImport & ExportImport - SEOHere you have the abilityto import data fromanother SEO plugin (egHeadspace 2, All in OneSEO etc.) to WordPressSEO.Import - OtherYou also have the optionto importing from otherplugins like RSS Footer,Robots Meta, etc.ExportThere is also thepossibility to export, if youwant to use another SEOplugin, or want to exportdata to another websitewhere you also useWordPress SEO by Yoast.WordPress SEO by Yoast1234567891011121314151617181920212223
  17. 17. www.jonathanlindahl.dkEdit filesRobots.txtFrom here you candirectly edit yourrobots.txt. Can eg be usedto noindex certain contentfrom your website andmuch more..htaccess filWhile youre here candirectly edit your .htaccessfile. Here, you can forexample make redirectand much more.GuidesYou should know whatyoure doing when youedit these files. Therefore,I recommend to read• Robots.txt Guide• .htaccess GuideWordPress SEO by Yoast1234567891011121314151617181920212223
  18. 18. www.jonathanlindahl.dkWordPress SEO Meta BoxScreen OptionsGo to any post/page, andclick on the “ScreenOptions" in the upper rightcorner.WordPress SEOMake sure that you havechecked the "WordPressSEO by Yoast".Meta BoxNow you shouldunderneath yourpost/page could see theWordPress SEO Meta Box,where you can add FocusKeywords, SEO Title etc.WordPress SEO by Yoast1234567891011121314151617181920212223
  19. 19. www.jonathanlindahl.dkMeta Box: GeneralGeneralIn general you have to add your page/postsFocus Keyword; the Focus Keyword is thatkeyword(s) that describe your content. Nota:this is not Meta Keywords or similar - this isonly used to create a Page Analysis of yourpage / post.In addition, you need to add an SEO title (youcan read more about SEO title).And finally, add a Meta description. You canhere read more about Meta description.At the top, you could see a Snippet Preview.WordPress SEO by Yoast1234567891011121314151617181920212223
  20. 20. www.jonathanlindahl.dkMeta Box: Page AnalysisPage AnalysisAt Page Analysis, you can see an SEO analysisof your page/post on the basis of the FocusKeywords that you have used.I would not recommend you to go too muchinto this. Remember that it is your users youare writing to and not the search engines. Doesit therefore eg not make sense to place yourfocus Keywords as the first word in your SEOTitle (as Page Analysis recommend), thendon’t do it.But have instead these tips in mind when youwrite: as a kind of guidelines.WordPress SEO by Yoast1234567891011121314151617181920212223
  21. 21. www.jonathanlindahl.dkMeta Box: AdvancedAdvancedAt Advanced, you can - as the name suggests -edit on the more advanced things. Here, youcanMeta Robots Index: Index or noindexMeta Robots Follow: NoFollow or DoFollowMeta Robots Advanced: Eg not allowsnippets and/or Cache link to be displayed inSERP.And other advanced SEO things that youprobably only going to use in a limited way.WordPress SEO by Yoast1234567891011121314151617181920212223
  22. 22. www.jonathanlindahl.dkMeta Box: SocialSocialNormally Facebook and Google+ use thepost/page meta description as the description(or the first text in the post/page if you havenot set any meta description) when the post isbeing shared.But do you want another text shown onFacebook/Google +, this is where you need toadd the text.WordPress SEO by Yoast1234567891011121314151617181920212223
  23. 23. www.jonathanlindahl.dkWordPress SEO by YoastIt was all!Made byThis presentation is made by JonathanLindahl, who dealing with SEO, Affiliate &WordPress. You can find me on my bloghttp://www.jonathanlindahl.dk/I will be very happy if you follow me on thesocial media.Twitter: http://goo.gl/0UexVGoogle+: http://goo.gl/4nzhQ1234567891011121314151617181920212223