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The Modern Annual Report: Inspiration for Nonprofit Organizations

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Annual report, impact report, shareholder report... whatever you call it, it's that time of year again. You need a report that shows how your organization made the community more just, creative, cultured, stable, or equitable this year. Originally prepared for Portland's Tech for Good Meetup on January 7, 2015 (http://bit.ly/1wrCt8I), this presentation contains specific examples of nonprofits that have been skillful in reimagining the annual report, and improving the reader experience by making the content engaging and fun. From one page infographics to photo contests to interactive websites, learn about some creative approaches that nonprofits are taking to ultimately share the story of their impact.

Citations are included in the notes section of each slide to give proper credit to all nonprofit organizations profiled in this presentation.

Published in: Government & Nonprofit
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The Modern Annual Report: Inspiration for Nonprofit Organizations

  1. 1. Nonprofit Annual Reports Inspiration to communicate your mission Joleen Ong, Marketing & Publications Director, NTEN Twitter: @joleendearest & @NTENorg
  2. 2. Annual Reports - Purpose - Not legally required, but a valuable communications tool - Convey progress & impact of activities - Opportunity to recognize donors and stakeholders (not required in the Form 990)
  3. 3. Annual Reports in the Digital Age • Information overload! • Think about the reader experience, include visuals • A “big thud” doesn’t immediately convey high impact • What is the key info you want to convey?
  4. 4. Reimagining the Annual Report • Interactive Websites • Email Roundups • Infographics • Reader Friendly Publications Promote across multiple channels!
  5. 5. INTERACTIVE WEBSITES
  6. 6. EMAIL ROUNDUPS
  7. 7. INFOGRAPHICS
  8. 8. READER FRIENDLY PUBLICATIONS
  9. 9. NEXT STEPS: SIX TIPS
  10. 10. Tip 1: Plan ahead with your team, collect information early
  11. 11. Tip 2: Think of your organization’s story
  12. 12. Tip 3: Acknowledge Donors
  13. 13. Tip 4: Highlight the voices of the people you serve
  14. 14. Tip 5: Balance text with visuals/captions
  15. 15. Engage your community for photos!
  16. 16. Tip 6: Explain in plain English
  17. 17. Restricted vs. Unrestricted Funding
  18. 18. Additional Resources: • Nonprofit Annual Reports, Wikispaces: http://nonprofitannualreports.wikispaces.com/ • NTEN: Change, Dec. 2013: Rethinking the Traditional Annual Report with Videos and Infographics: http://bit.ly/Dec2013NTENChangeAnnualReport • NTEN blog: Smart strategies for using PDFs on your site: http://bit.ly/NTENPDFstrategies Link to presentation: http://bitly.com/ARpdxt4g
  19. 19. Stay Connected! • Twitter: @joleendearest & @NTENorg • Email: joleen@nten.org Subscribe: • NTEN: Change quarterly journal for nonprofit leaders – www.nten.org/ntenchange • NTEN Connect Newsletter: www.nten.org

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