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$ocialmediamafia

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$ocialmediamafia

  1. 1. $OCIAL MEDIA MAFIA Thursday 17 December 2009
  2. 2. I want to map the value of Social Media Mafia on a mentionmap [ http://apps.asterisq.com/mentionmap/#user-jobucks ]
  3. 3. who am I when I am not on Twitter and why do I like value maps? <ul><li>I am an organizational psychologist </li></ul><ul><li>I think in terms of connections & possibilities </li></ul><ul><li>What can we do by being connected with each other ? </li></ul><ul><li>I </li></ul>
  4. 4. why a value map? <ul><li>business opportunity is too hard when it is abstract </li></ul><ul><li>we want to see the traffic flow concretely and in real time </li></ul><ul><li>then we have a map to show clients who don’t understand the depth of value of what they are buying </li></ul>
  5. 5. help everyone see what it takes to get done something worthwhile
  6. 6. a mentionmap of our combined value <ul><li>In 7 minutes , grab someone you don’t know, and tweet </li></ul><ul><li>“ I promise to do XYZ for @newperson by date #mcl3” </li></ul>
  7. 7. tiny promises big vision, the elevator speech commercial project “ minimum favor unit”
  8. 8. the golden nugget the “ mininum favor ” that someone with your skills can do for someone with your skills
  9. 9. example if you are into SEO, you could skype over the weekend and help someone choose a better keyword
  10. 10. follow through <ul><li>tweet </li></ul><ul><li>“ I did XYZ for @newperson by date as promised #mcl3” </li></ul><ul><li>and some love back </li></ul><ul><li>@newfriend did XYZ for me by date as promised #mcl3 </li></ul>
  11. 11. tiniest promises big vision, the elevator speech commercial project “ minimum favor unit”
  12. 12. who is game? <ul><li>speed dating in 7 minute rounds </li></ul><ul><li>tweets </li></ul><ul><li>mentionmap </li></ul><ul><li>follow ups </li></ul><ul><li>more mention maps </li></ul>
  13. 13. my question to you <ul><li>are we the first social media tribe </li></ul><ul><li>to map </li></ul><ul><li>its value chain </li></ul><ul><li>and value network ? </li></ul><ul><li>follow ups on twitter! </li></ul>

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