SlideShare a Scribd company logo
ELFADA – E-xtraordinary Learning For A Digital Age
                                      Our project funded in 2012 through the National VET E-Learning Strategy,
http://www.flexiblelearning.net.au/                                    Partnerships for Participation initiative




      Visual & audio-
      visual texts




                                                                                Jo Hart – ELFADA Email March 2012
ELFADA – E-xtraordinary Learning For A Digital Age
                                          Our project funded in 2012 through the National VET E-Learning
http://www.flexiblelearning.net.au/                      Strategy, Partnerships for Participation initiative




     Objectives:

      Know similarities and differences between features
       of written texts and visual/audio-visual texts
      Analyse a simple visual text
      Analyse a short audio-visual text




                                                                           Jo Hart – ELFADA Email March 2012
ELFADA – E-xtraordinary Learning For A Digital Age
                                      Our project funded in 2012 through the National VET E-Learning Strategy,
http://www.flexiblelearning.net.au/                                    Partnerships for Participation initiative



Visual & audio visual texts – 8 key questions:

         Who made it?
         Who is it aimed at?
         What do you think is the “message”?
         What “tricks” did they use to get the message across?
         What different ways could the message be interpreted?
         What values, culture, lifestyle, p-o-v are embedded?
         Why are they sending the message?



                                                                                Jo Hart – ELFADA Email March 2012
ELFADA – E-xtraordinary Learning For A Digital Age
                                          Our project funded in 2012 through the National VET E-Learning
http://www.flexiblelearning.net.au/                      Strategy, Partnerships for Participation initiative

Text features & “tricks” to get the message across – ideas?
   Mostly in written texts                              Mostly in vis/audio-vis texts




                                                                           Jo Hart – ELFADA Email March 2012
ELFADA – E-xtraordinary Learning For A Digital Age
                                      Our project funded in 2012 through the National VET E-Learning Strategy,
http://www.flexiblelearning.net.au/                                    Partnerships for Participation initiative

     Text features & “tricks” to get the message across




                                                               Mostly in vis/audio-vis texts




   Mostly in written texts
                                                                                Jo Hart – ELFADA Email March 2012
ELFADA – E-xtraordinary Learning For A Digital Age
                                                     Our project funded in 2012 through the National VET E-Learning
http://www.flexiblelearning.net.au/                                 Strategy, Partnerships for Participation initiative

     Text features & “tricks” to get the message across

                                                                               Point of view
                                                                Audio
                                                                     Visual stereotypes

                                                                           Music                Lighting
                             Text colour

                White space                                          Mostly in vis/audio-vis texts
                                       Page colour
         Grouping items

                                 Font style

   Mostly in written texts
                                                                                      Jo Hart – ELFADA Email March 2012
ELFADA – E-xtraordinary Learning For A Digital Age
                                          Our project funded in 2012 through the National VET E-Learning
http://www.flexiblelearning.net.au/                      Strategy, Partnerships for Participation initiative




                                                                 Lets
                                                                 analyse!




                                                                           Jo Hart – ELFADA Email March 2012
ELFADA – E-xtraordinary Learning For A Digital Age
                                          Our project funded in 2012 through the National VET E-Learning
http://www.flexiblelearning.net.au/                      Strategy, Partnerships for Participation initiative




 Who made it?




                                                                           Jo Hart – ELFADA Email March 2012
ELFADA – E-xtraordinary Learning For A Digital Age
                                           Our project funded in 2012 through the National VET E-Learning
http://www.flexiblelearning.net.au/                       Strategy, Partnerships for Participation initiative

       Main audience
                                                                    Who is it
       A             Very young children                             aimed at?

       B             Youth/young adults

       C             Mature aged adults

       D             Parents

       E             Grandparents




                                                                            Jo Hart – ELFADA Email March 2012
ELFADA – E-xtraordinary Learning For A Digital Age
                                          Our project funded in 2012 through the National VET E-Learning
http://www.flexiblelearning.net.au/                      Strategy, Partnerships for Participation initiative




 What’s the
  “message”?




                                                                           Jo Hart – ELFADA Email March 2012
ELFADA – E-xtraordinary Learning For A Digital Age
                                          Our project funded in 2012 through the National VET E-Learning
http://www.flexiblelearning.net.au/                      Strategy, Partnerships for Participation initiative



                                                                   Features to get
                                                                    the message
                                                                    across?




                                                                           Jo Hart – ELFADA Email March 2012
ELFADA – E-xtraordinary Learning For A Digital Age
                                          Our project funded in 2012 through the National VET E-Learning
http://www.flexiblelearning.net.au/                      Strategy, Partnerships for Participation initiative


 Could it be
  interpreted
  differently? How?




                                                                           Jo Hart – ELFADA Email March 2012
ELFADA – E-xtraordinary Learning For A Digital Age
                                          Our project funded in 2012 through the National VET E-Learning
http://www.flexiblelearning.net.au/                      Strategy, Partnerships for Participation initiative



                                                                   Values, culture,
                                                                    lifestyle, p-o-v
                                                                    embedded?




                                                                           Jo Hart – ELFADA Email March 2012
ELFADA – E-xtraordinary Learning For A Digital Age
                                           Our project funded in 2012 through the National VET E-Learning
http://www.flexiblelearning.net.au/                       Strategy, Partnerships for Participation initiative

                                      Circle the main one you think applies
 Purpose of the
  message?                                                            sell
                                              teach
                                                                              entertain
                                          warn
                                                                   persuade
                                       instruct

                                                   advise
                                                                                      inform
                                                                            Jo Hart – ELFADA Email March 2012
ELFADA – E-xtraordinary Learning For A Digital Age
                                          Our project funded in 2012 through the National VET E-Learning
http://www.flexiblelearning.net.au/                      Strategy, Partnerships for Participation initiative


    Use the checklist to checkout all sorts of texts!
     Share checklist
                                          How do the          Explain your answer.
                                          colours in the text
      ALL items in the list               blend with and
                                          contrast with
                                                                                  N/A
      will not necessarily                                        (Not Applicable)
                                          each other?
      apply to ALL texts

                                                          Its OK to say N/A
                                                             Occasionally!


                                                                           Jo Hart – ELFADA Email March 2012
ELFADA – E-xtraordinary Learning For A Digital Age
                                                Our project funded in 2012 through the National VET E-Learning
http://www.flexiblelearning.net.au/                            Strategy, Partnerships for Participation initiative



        Now a short video to analyse!
                         http://www.youtube.com/watch?v=4w4_Hrwh2XI&



        Afterwards we will complete part of the
        checklist together!




                                                                                 Jo Hart – ELFADA Email March 2012
ELFADA – E-xtraordinary Learning For A Digital Age
                                          Our project funded in 2012 through the National VET E-Learning
http://www.flexiblelearning.net.au/                      Strategy, Partnerships for Participation initiative


    Lets complete part of the checklist for the video!
     Share checklist




                                                                           Jo Hart – ELFADA Email March 2012
ELFADA – E-xtraordinary Learning For A Digital Age
                                          Our project funded in 2012 through the National VET E-Learning
http://www.flexiblelearning.net.au/                      Strategy, Partnerships for Participation initiative




     In today’s tasks you will:

      Be looking at visual/audio-visual texts
      Using the checklist to analyse simple visual texts
      Using the checklist to analyse short audio-visual texts

      Writing an extended blog post (with the checklists you
       complete today included) about the texts and some of
       your own ideas on digital safety


                                                                           Jo Hart – ELFADA Email March 2012

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Vis texts

  • 1. ELFADA – E-xtraordinary Learning For A Digital Age Our project funded in 2012 through the National VET E-Learning Strategy, http://www.flexiblelearning.net.au/ Partnerships for Participation initiative Visual & audio- visual texts Jo Hart – ELFADA Email March 2012
  • 2. ELFADA – E-xtraordinary Learning For A Digital Age Our project funded in 2012 through the National VET E-Learning http://www.flexiblelearning.net.au/ Strategy, Partnerships for Participation initiative Objectives:  Know similarities and differences between features of written texts and visual/audio-visual texts  Analyse a simple visual text  Analyse a short audio-visual text Jo Hart – ELFADA Email March 2012
  • 3. ELFADA – E-xtraordinary Learning For A Digital Age Our project funded in 2012 through the National VET E-Learning Strategy, http://www.flexiblelearning.net.au/ Partnerships for Participation initiative Visual & audio visual texts – 8 key questions:  Who made it?  Who is it aimed at?  What do you think is the “message”?  What “tricks” did they use to get the message across?  What different ways could the message be interpreted?  What values, culture, lifestyle, p-o-v are embedded?  Why are they sending the message? Jo Hart – ELFADA Email March 2012
  • 4. ELFADA – E-xtraordinary Learning For A Digital Age Our project funded in 2012 through the National VET E-Learning http://www.flexiblelearning.net.au/ Strategy, Partnerships for Participation initiative Text features & “tricks” to get the message across – ideas? Mostly in written texts Mostly in vis/audio-vis texts Jo Hart – ELFADA Email March 2012
  • 5. ELFADA – E-xtraordinary Learning For A Digital Age Our project funded in 2012 through the National VET E-Learning Strategy, http://www.flexiblelearning.net.au/ Partnerships for Participation initiative Text features & “tricks” to get the message across Mostly in vis/audio-vis texts Mostly in written texts Jo Hart – ELFADA Email March 2012
  • 6. ELFADA – E-xtraordinary Learning For A Digital Age Our project funded in 2012 through the National VET E-Learning http://www.flexiblelearning.net.au/ Strategy, Partnerships for Participation initiative Text features & “tricks” to get the message across Point of view Audio Visual stereotypes Music Lighting Text colour White space Mostly in vis/audio-vis texts Page colour Grouping items Font style Mostly in written texts Jo Hart – ELFADA Email March 2012
  • 7. ELFADA – E-xtraordinary Learning For A Digital Age Our project funded in 2012 through the National VET E-Learning http://www.flexiblelearning.net.au/ Strategy, Partnerships for Participation initiative Lets analyse! Jo Hart – ELFADA Email March 2012
  • 8. ELFADA – E-xtraordinary Learning For A Digital Age Our project funded in 2012 through the National VET E-Learning http://www.flexiblelearning.net.au/ Strategy, Partnerships for Participation initiative  Who made it? Jo Hart – ELFADA Email March 2012
  • 9. ELFADA – E-xtraordinary Learning For A Digital Age Our project funded in 2012 through the National VET E-Learning http://www.flexiblelearning.net.au/ Strategy, Partnerships for Participation initiative Main audience  Who is it A Very young children aimed at? B Youth/young adults C Mature aged adults D Parents E Grandparents Jo Hart – ELFADA Email March 2012
  • 10. ELFADA – E-xtraordinary Learning For A Digital Age Our project funded in 2012 through the National VET E-Learning http://www.flexiblelearning.net.au/ Strategy, Partnerships for Participation initiative  What’s the “message”? Jo Hart – ELFADA Email March 2012
  • 11. ELFADA – E-xtraordinary Learning For A Digital Age Our project funded in 2012 through the National VET E-Learning http://www.flexiblelearning.net.au/ Strategy, Partnerships for Participation initiative  Features to get the message across? Jo Hart – ELFADA Email March 2012
  • 12. ELFADA – E-xtraordinary Learning For A Digital Age Our project funded in 2012 through the National VET E-Learning http://www.flexiblelearning.net.au/ Strategy, Partnerships for Participation initiative  Could it be interpreted differently? How? Jo Hart – ELFADA Email March 2012
  • 13. ELFADA – E-xtraordinary Learning For A Digital Age Our project funded in 2012 through the National VET E-Learning http://www.flexiblelearning.net.au/ Strategy, Partnerships for Participation initiative  Values, culture, lifestyle, p-o-v embedded? Jo Hart – ELFADA Email March 2012
  • 14. ELFADA – E-xtraordinary Learning For A Digital Age Our project funded in 2012 through the National VET E-Learning http://www.flexiblelearning.net.au/ Strategy, Partnerships for Participation initiative Circle the main one you think applies  Purpose of the message? sell teach entertain warn persuade instruct advise inform Jo Hart – ELFADA Email March 2012
  • 15. ELFADA – E-xtraordinary Learning For A Digital Age Our project funded in 2012 through the National VET E-Learning http://www.flexiblelearning.net.au/ Strategy, Partnerships for Participation initiative Use the checklist to checkout all sorts of texts! Share checklist How do the Explain your answer. colours in the text ALL items in the list blend with and contrast with N/A will not necessarily (Not Applicable) each other? apply to ALL texts Its OK to say N/A Occasionally! Jo Hart – ELFADA Email March 2012
  • 16. ELFADA – E-xtraordinary Learning For A Digital Age Our project funded in 2012 through the National VET E-Learning http://www.flexiblelearning.net.au/ Strategy, Partnerships for Participation initiative Now a short video to analyse! http://www.youtube.com/watch?v=4w4_Hrwh2XI& Afterwards we will complete part of the checklist together! Jo Hart – ELFADA Email March 2012
  • 17. ELFADA – E-xtraordinary Learning For A Digital Age Our project funded in 2012 through the National VET E-Learning http://www.flexiblelearning.net.au/ Strategy, Partnerships for Participation initiative Lets complete part of the checklist for the video! Share checklist Jo Hart – ELFADA Email March 2012
  • 18. ELFADA – E-xtraordinary Learning For A Digital Age Our project funded in 2012 through the National VET E-Learning http://www.flexiblelearning.net.au/ Strategy, Partnerships for Participation initiative In today’s tasks you will:  Be looking at visual/audio-visual texts  Using the checklist to analyse simple visual texts  Using the checklist to analyse short audio-visual texts  Writing an extended blog post (with the checklists you complete today included) about the texts and some of your own ideas on digital safety Jo Hart – ELFADA Email March 2012