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Women in construction PR
2018 snapshot
Jo Field
Founder & Managing Director, JFG Communications
CAPSIG committee member
CIPR Diversity & Inclusion Forum member
11 September 2018
PROFESSIONAL
STANDARDS
–
cipr.co.uk
Background
– Strong body of research on women working in construction
– Build on CIPR’s existing research on gender in PR
– Women under-represented in construction workforce (12%
of workforce; 13% of executive roles)
– Women in construction PR and marketing – niche group
– Are their experiences and opinions similar or different to
those highlighted in existing women in construction studies?
PROFESSIONAL
STANDARDS
–
cipr.co.uk
Methodology
– Anonymous online survey between February and April 2018
– Survey promoted by CAPSIG, PRCA, CIMCIG, web and
social media
– Number of respondents (n) = 163 (almost all UK based)
– Comms and marketing roles across built environment
industries, construction the most common
– Manager - most common level of seniority
– Telephone interviews to explore issues in more depth
PROFESSIONAL
STANDARDS
–
cipr.co.uk
Research findings
PROFESSIONAL
STANDARDS
–
cipr.co.uk
Research findings
PROFESSIONAL
STANDARDS
–
cipr.co.uk
Research findings
PROFESSIONAL
STANDARDS
–
cipr.co.uk
Research findings
PROFESSIONAL
STANDARDS
–
cipr.co.uk
Research findings
PROFESSIONAL
STANDARDS
–
cipr.co.uk
Emerging challenges
– Flexible working
Gender imbalance means industry slow to adapt
– Industry reputation
Industry needs to ‘shout’ more about the great things it is
doing and exciting projects it offers more
– Unconscious bias
‘Conscious bias’ was an issue
Telephone interviews provided extra insight
PROFESSIONAL
STANDARDS
–
cipr.co.uk
Emerging challenges
– Feeling proud
Being involved in an industry that is shaping the
world around us; proud at helping to make
positive change
– Mentoring
Informal relationships more common than
formal ones; professional bodies should provide
mentoring
PROFESSIONAL
STANDARDS
–
cipr.co.uk
Recommendations
1. Promote and encourage flexible working
2. Support the sector to promote and provide women’s staff
network groups
3. Support the sector to promote a positive image
4. Launch a mentoring scheme
5. Provide a service to help members address challenges
Five areas where CAPSIG could support women in construction PR
PROFESSIONAL
STANDARDS
–
cipr.co.uk
Thank you
Questions?
@CIPR_CAPSIG @jfgcomms

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Women in construction pr research findings - presentation