–
Jo Deferm

co-f

ckers
tent Cra
on
ounder C

#khlcc
Wie droomt van een startup?
The best
way to
predict the
future is to
create it.

www.contentcrackers.be
You don't get to decide which
platform or device your
customers use to access your
#fail
content: they do!

www.contentcra...
“I failed in some
subjects in exam, but
my friend passed in all.
Now he is an engineer
in Microsoft and I am
the owner”- B...
www.contentcrackers.be
Communicatie
vanaf 2000
#khlcc
#QualityContent	
  

#QualityContent
#khlcc
#QualityContent	
  
# Types of content
1)  Tekst
2)  Video
3)  Graphics
4)  Audio
#QualityContent	
  
# Types of content
#QualityContent	
  
# Types of content
#QualityContent	
  
# Types of content

usb-stick met 500 foto’s
x 4 gasten
x 25 foto’s
x 350 vrienden
= 35.000 Facebook v...
#QualityContent	
  
# Types of content

usb-stick met 500 foto’s
x 4 gasten
x 25 foto’s
x 350 vrienden
= 35.000 Facebook v...
#QualityContent	
  

35 MILJOEN
views

Cost: 0 euro
#QualityContent	
  
#QualityContent	
  

SEO
You can’t fool Google.
#QualityContent	
  
#QualityContent	
  

Content can kill you!
Heinz kondigt sluiting
fabriek aan en lanceert
zelfde dag Heinz Day
campagne op Facebook…
#QualityContent	
  
# Content lives longer in the Social Media era
#QualityContent	
  
#QualityContent	
  
#video
#khlcc
#Video	
  
#Video
#Video
#BigData	
  

#BigData

Know your customer!

#khlcc
#BigData	
  
#BigData	
  
#REALTIME
#BigData	
  
# Big Data for more conversion
#BigData	
  
# Landing page strategy using Big Data
#BigData	
  
# Landing page strategy using Big Data
#Mobile
“Reality is the second screen,
mobile is the first screen.”
#khlcc
#Mobile	
  
#Mobile	
  
#Mobile	
  
#Mobile	
  
#Mobile	
  
#e-commerce
#khlcc
#e-commerce	
  
#e-commerce	
  
#e-commerce	
  
#GrowthHacking
“Advertising is a tax for having
an unremarkable product.”
Growth hacking is a marketing
technique developed by technology
startups which uses creativity,
analytical thinking, and s...
#GrowthHacking	
  

PS: I Love you. Get you free
e-mail at Hotmail.
#GrowthHacking	
  
#GrowthHacking	
  
#GrowthHacking	
  
#GrowthHacking	
  
#GrowthHacking	
  

#EdgeRank 2.0
#khlcc
#EdgeRank	
  

De basis: EdgeRank 1.0
#EdgeRank	
  
Affiniteit
ü hoe ‘close’ ben jij met een andere gebruiker?
ü one-way-traffic: als een persoon vaker in jouw
ni...
#EdgeRank	
  
#EdgeRank	
  
#EdgeRank	
  

‘Two Part Tariff’
#khlcc
Q&A
#khlcc
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
Studenten Congres KHL 2014
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Studenten Congres KHL 2014

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Deze presentatie is opgebouwd rond 3 onderwerpen die in elkaar overlopen:

1) Ondernemen: Ik heb een persoonlijk doel om jongeren te stimuleren en te inspireren om hun dromen na te jagen.
2) Evolutie in communicatie ahv mijn BoardX verhaal van 2000 tot nu.
3) Online Marketing Trends 2014: Social Media, Growth Hacking, Mobile, Quality Content, e-commerce, ...

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Studenten Congres KHL 2014

  1. 1. – Jo Deferm co-f ckers tent Cra on ounder C #khlcc
  2. 2. Wie droomt van een startup?
  3. 3. The best way to predict the future is to create it. www.contentcrackers.be
  4. 4. You don't get to decide which platform or device your customers use to access your #fail content: they do! www.contentcrackers.be
  5. 5. “I failed in some subjects in exam, but my friend passed in all. Now he is an engineer in Microsoft and I am the owner”- Bill Gates
  6. 6. www.contentcrackers.be
  7. 7. Communicatie vanaf 2000 #khlcc
  8. 8. #QualityContent   #QualityContent #khlcc
  9. 9. #QualityContent   # Types of content 1)  Tekst 2)  Video 3)  Graphics 4)  Audio
  10. 10. #QualityContent   # Types of content
  11. 11. #QualityContent   # Types of content
  12. 12. #QualityContent   # Types of content usb-stick met 500 foto’s x 4 gasten x 25 foto’s x 350 vrienden = 35.000 Facebook views
  13. 13. #QualityContent   # Types of content usb-stick met 500 foto’s x 4 gasten x 25 foto’s x 350 vrienden = 35.000 Facebook views x 1.000 USB’s = 35.000.000 views!
  14. 14. #QualityContent   35 MILJOEN views Cost: 0 euro
  15. 15. #QualityContent  
  16. 16. #QualityContent   SEO You can’t fool Google.
  17. 17. #QualityContent  
  18. 18. #QualityContent   Content can kill you!
  19. 19. Heinz kondigt sluiting fabriek aan en lanceert zelfde dag Heinz Day campagne op Facebook…
  20. 20. #QualityContent   # Content lives longer in the Social Media era
  21. 21. #QualityContent  
  22. 22. #QualityContent  
  23. 23. #video #khlcc
  24. 24. #Video  
  25. 25. #Video
  26. 26. #Video
  27. 27. #BigData   #BigData Know your customer! #khlcc
  28. 28. #BigData  
  29. 29. #BigData   #REALTIME
  30. 30. #BigData   # Big Data for more conversion
  31. 31. #BigData   # Landing page strategy using Big Data
  32. 32. #BigData   # Landing page strategy using Big Data
  33. 33. #Mobile “Reality is the second screen, mobile is the first screen.” #khlcc
  34. 34. #Mobile  
  35. 35. #Mobile  
  36. 36. #Mobile  
  37. 37. #Mobile  
  38. 38. #Mobile  
  39. 39. #e-commerce #khlcc
  40. 40. #e-commerce  
  41. 41. #e-commerce  
  42. 42. #e-commerce  
  43. 43. #GrowthHacking “Advertising is a tax for having an unremarkable product.”
  44. 44. Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.
  45. 45. #GrowthHacking   PS: I Love you. Get you free e-mail at Hotmail.
  46. 46. #GrowthHacking  
  47. 47. #GrowthHacking  
  48. 48. #GrowthHacking  
  49. 49. #GrowthHacking  
  50. 50. #GrowthHacking   #EdgeRank 2.0 #khlcc
  51. 51. #EdgeRank   De basis: EdgeRank 1.0
  52. 52. #EdgeRank   Affiniteit ü hoe ‘close’ ben jij met een andere gebruiker? ü one-way-traffic: als een persoon vaker in jouw nieuwsoverzicht verschijnt, betekent dit niet dat dit andersom ook zo is.   Gewicht ü de ‘waarde’ van de content. ü foto’s, video’s en links hebben de meeste waarde   Verval ü nieuwere postings maken meer kans om in het nieuwsoverzicht te verschijnen dan oudere. ü Timing is everything!
  53. 53. #EdgeRank  
  54. 54. #EdgeRank  
  55. 55. #EdgeRank   ‘Two Part Tariff’
  56. 56. #khlcc
  57. 57. Q&A #khlcc

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