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8 Digital Trends That Will Change Everything - March 2010


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8 Digital Trends That Will Change Everything - March 2010

  1. 1. 8 Digital Trends That Will Change Everything Presented by: Josh Martin, Social Media Lead March 2010
  2. 2. Josh Martin Social Media Lead Engauge Twitter: @Jmart730 Email: [email_address] Website:
  3. 3. ...huh?
  4. 4. Digital Innovation Group ...or just DIG ;)
  5. 5. DIG Clients
  6. 6. 8 Digital Trends Trend #1: Facebook is killing it Trend #2: Lifestreaming Trend #3: Checking In Trend #4: Visual Search Trend #5: Social games Trend #6: Augmented reality Trend #7: Google Wave & Google Buzz Trend #8: Sh!t you’re not ready for
  7. 7. Trend #1
  8. 8. 400 Million Users
  9. 9. 100 Million Mobile Users
  10. 10. Facebook Overtakes Yahoo
  11. 11. Is Google next?
  12. 13. Top Fan Pages – March 2010
  13. 14. Fan Pages <ul><li>Website-like experience </li></ul><ul><li>Exclusive content </li></ul><ul><li>Giveaways / Promotions </li></ul>
  14. 15. Facebook Connect <ul><li>More than 80,000 websites have implemented Facebook Connect </li></ul><ul><li>More than 60 million Facebook users engage with Facebook Connect on external websites every month </li></ul><ul><li>2/3 of comScore’s U.S. Top 100 websites & half of comScore’s Global Top 100 websites have implemented Facebook Connect </li></ul>
  15. 16. Facebook Credits <ul><li>Virtual currency is a multibillion-dollar market </li></ul><ul><li>Facebook created credits in ’09 & recently started rolling out to a few social games - ex. Happy Island, FarmVille </li></ul><ul><li>Partnership with PayPal - payment option for purchasing Facebook credits </li></ul>
  16. 17. What’s next for Facebook? <ul><li>E-COMMERCE </li></ul><ul><ul><li>Soon it will be commonplace to purchase products and exchange money in Facebook </li></ul></ul>
  17. 18. What’s next for Facebook? <ul><li>MOBILE </li></ul><ul><ul><li>Users will be able to do more and more things on Facebook through their mobile device </li></ul></ul><ul><ul><ul><li>Play Games </li></ul></ul></ul><ul><ul><ul><li>Interact with Fan Pages </li></ul></ul></ul><ul><ul><ul><li>Purchase </li></ul></ul></ul><ul><ul><ul><li>Send money </li></ul></ul></ul>
  18. 19. What’s next for Facebook? <ul><li>FAN PAGES </li></ul><ul><ul><li>Brands have only begun to test the limits of what’s capable in Facebook </li></ul></ul><ul><ul><li>Facebook to offer more services for brands, but will there be a price? </li></ul></ul>
  19. 20. What does Facebook mean for you? <ul><li>Brands that aren’t on Facebook are missing out on opportunities to connect with their customers and future customers </li></ul><ul><li>Facebook allows you to get thousands of fans and turn them into marketers - sharing your content / message </li></ul><ul><li>Facebook presence is just as important as your website </li></ul>
  20. 21. Trend #2 Lifestreaming
  21. 22. wordpress plugins My Lifestream aggregater
  22. 29. What does Lifestreaming mean for you? <ul><li>Today, people have their own brands. You have to find a way to be relevant to them within their brand. Think of it as co-marketing with fans of your brand. </li></ul><ul><li>Think of the many ways that your brand creates content and find ways to spread the word, outside of Facebook and Twitter. </li></ul><ul><li>Real-time content. And portable content. </li></ul>
  23. 30. Trend #3 Check-in
  24. 32. What happens on Foursquare…
  25. 34. Location-Based Marketing
  26. 36. What does “checking in” mean for you? <ul><li>Location-based marketing is the next big thing </li></ul><ul><li>Is there a way for your business to take advantage of check-ins? Rewards, promotions, data mining, etc.? </li></ul><ul><li>Is this going to be the year for Mobile? </li></ul>
  27. 37. Trend #4 Visual Search
  28. 43. What does Visual Search mean for you? <ul><li>Consumers are not satisfied with search today. </li></ul><ul><li>Existing searches are best for items you know more about and not ideal for “Discovery” </li></ul><ul><li>Your brand can come alive in a visual search. </li></ul><ul><li>This is the year to experiment and ask users for feedback. </li></ul>
  29. 44. Trend #5 Social Games
  30. 45. Profile of Social Game Players - Gender
  31. 46. Profile of Social Game Players - Age
  32. 47. How many hours per week do you play online social games?
  33. 49. A few facts about FarmVille... <ul><li>FarmVille is the most popular app in the history of Facebook </li></ul><ul><li>FarmVille players outnumber real farmers in the U.S. by a ratio of 60 to 1 </li></ul><ul><li>On an average day, FarmVille players purchase 500,000 virtual tractors. John Deere, the biggest U.S. manufacturer of real tractors sell around 5,000 a year. </li></ul><ul><li>FarmVille was able to raise over $1 million for Haiti relief efforts </li></ul>
  34. 50. How do you know if someone quits in FarmVille?
  35. 51. What does Social Gaming mean for you? <ul><li>Marketing opportunities - bing example </li></ul><ul><li>In many cases, apps / games within social networks represent one of the best ways to reach new customers. </li></ul><ul><li>Consider researching whether or not your customers are playing social games. Is there a place for your brand within that game? </li></ul>
  36. 52. Trend #6 Augmented Reality
  37. 53. Priority Mail Virtual Box Simulator
  38. 54. TOPPS 3D Baseball Cards
  39. 56. ttp://
  40. 57. What does Augmented Reality mean for you? <ul><li>Throw off the constraints - technology now opens new possibilities. </li></ul><ul><li>Cool for the sake of being cool is still cool - but the beauty lies in trying new things. </li></ul>
  41. 58. Trend #7 Google Wave & Google Buzz
  42. 60.
  43. 62. What does Google Wave mean for you? <ul><li>It’s particularly useful for brainstorming and collaborating over multiple geographic locations. </li></ul><ul><li>Over time people want to interact both with your brand but also with other customers. Are there ways that you could incorporate group engagement? </li></ul><ul><li>Great forum for working with multiple agencies and stakeholders. </li></ul>Want a Google Wave invite? Email me at
  44. 64. What is this Buzz all about? <ul><li>It’s another social network... </li></ul><ul><li>Ties in with: Twitter, Picasa, YouTube, Flickr, Mobile </li></ul><ul><li>Tied directly to Gmail - comments to your posts go directly to your inbox </li></ul><ul><li>More of a closed network, but you can choose to share things publicly and/or privately </li></ul>
  45. 66. What does Google Buzz mean for you? <ul><li>Another method of engaging and collaborating with others </li></ul><ul><li>Opportunities to gather feedback - similar to Twitter, but messages can be longer and include images, links, etc. </li></ul><ul><li>Could be an interesting social network when they add features for businesses / brands </li></ul>
  46. 67. Trend #8 Sh!t you’re not ready for
  47. 69.
  48. 72. Questions?