What is Digital Marketing ?
• Digital marketing is promoting your product through
all digitals channels to get customers.
• It is essential in modern world because everyone is
connected to web easiest way to interact with them.
Advantages of Digital Marketing
85% of customer search
online before purchasing a
More than one billion
queries on search engines
More than 1 billion users
on social media sites.
Components of Digital Marketing
• SEO (Search Engine Optimization)
• SMM (Social Media Marketing)
• PCC (Pay Per Click)
• Affiliate Marketing
• Internet Marketing
• Email Marketing
Digital Marketing Components
• SEO :- SEO is a technique which helps to improve
your webpage ranking and make visible your website for
the large number of visitors.
• SMM:- Social media marketing (SMM) is a form
of Internet marketing that utilizes social
networking websites as a marketing tool.
• PPC :- PPC stands for pay-per-click, a model of
internet marketing in which advertisers pay a fee
each time one of their ads is clicked. Essentially,
it's a way of buying visits to your site, rather than
attempting to “earn” those visits organically.
Affiliate Marketing :
Affiliate marketing is the process of earning a
commission by promoting other people's (or
• Internet Marketing :
Internet marketing refers to advertising and marketing
efforts that use the Web and email to drive direct sales
• Email Marketing :
Email marketing is directly marketing a commercial
message to a group of people using email. In its broadest
sense, every email sent to a potential or current customer
could be considered email marketing.