Static Nature of Ticketing In Sports For Nearly a Century

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The insane pace of innovation we have seen in the last century has not really affected the ticketing in sports. Ninety years ago, sports fans entered the stadium with a paper ticket and this experience has continued till date. Ticketing needs disruption. Fans are more mobile than ever, more social than ever and more fickle than ever.

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Static Nature of Ticketing In Sports For Nearly a Century

  1. 1. Sta$c  Nature  of  Sports  Ticke$ng   1
  2. 2. 1925   2
  3. 3. “ World  Popula$on   2  Billion   ” 3
  4. 4. “ NY  Giants  founded   w/  $500   ” 4
  5. 5. “ This  was  your  car   5 ”
  6. 6. “ This  was  your  train   6 ”
  7. 7. “ This  was  your  aircraE   7 ”
  8. 8. “ This  was  your  radio   8 ”
  9. 9. “ This  was  your  TV   9 ”
  10. 10. “ This  was  your  phone   10 ”
  11. 11. “ These  were  your  fans   11 ”
  12. 12. “ This  was  your  sports  $cket   12 ”
  13. 13. 2013   13
  14. 14. “ World  Popula$on   ~7  Billion   ” 14
  15. 15. “ NY  Giants  worth   over  $1.2  billion   ” 15
  16. 16. “ This  is  your  car   16 ”
  17. 17. “ This  is  your  train   17 ”
  18. 18. “ This  is  your  aircraE   18 ”
  19. 19. “ This  is  your  radio,  TV,  phone   19 ”
  20. 20. “ Tickets  sold  annually   in  college  sports   120M+     ” 20
  21. 21. “ These  are  your  fans   21 ”
  22. 22. “ They  are  more  mobile  than  ever   22 ”
  23. 23. “ They  are  more  social  than  ever   23 ”
  24. 24. “ But  sports  $cket  is  s$ll  the  same   24 ”
  25. 25. Ticke$ng  Needs  Reimagining!!!   Fan  Engagement  is  a  Strategic  Priority!!!   25

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