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SOCIAL MEDIATHE NEW EMERGINGDNANeeraj Dhull | April 2011www.jimmypad.com
Wherever You Go,Social MediaWill FollowNeeraj Dhull | April 2011www.jimmypad.com
“I’m totally gonna’ tag you,this is sooo Facebookmaterial.”                            F#$!@, please don’t!Neeraj Dhull | ...
“OMG, I’m tweeting whatyou just said.”                            Really? Why? Who’s following you?Neeraj Dhull | April 20...
“Is your resume onLinkedIn or do you have toemail it to me?”                            What’s wrong with email?Neeraj Dhu...
Neeraj Dhull | April 2011www.jimmypad.com
SOCIAL MEDIAPUTS “PUBLIC”INTO PRNeeraj Dhull | April 2011www.jimmypad.com
SOCIAL MEDIAPUTS “MARKET”INTO MARKETINGNeeraj Dhull | April 2011www.jimmypad.com
TODAY PEOPLEDONT TRUSTCOMPANIES, BLINDLYNeeraj Dhull | April 2011www.jimmypad.com
NEED OF THE HOUR ISHUMANIZEYOUR BRANDNeeraj Dhull | April 2011www.jimmypad.com
BUT WHAT DO YOU NEEDTO HUMANIZENeeraj Dhull | April 2011www.jimmypad.com
YOU NEED TO HUMANIZEYOUR BUSINESSTHE WAY YOU PROMOTEYOURSELF ON INTERNETNeeraj Dhull | April 2011www.jimmypad.com
WHO NEEDSSOCIAL MEDIA                ?Neeraj Dhull | April 2011www.jimmypad.com
BRANDSNeeraj Dhull | April 2011www.jimmypad.com
BRANDSINDIVIDUALSNeeraj Dhull | April 2011www.jimmypad.com
BRANDSINDIVIDUALSCOMPANIESNeeraj Dhull | April 2011www.jimmypad.com
BRANDSINDIVIDUALSCOMPANIESEVERYONENeeraj Dhull | April 2011www.jimmypad.com
BRANDNeeraj Dhull | April 2011www.jimmypad.com
MYTH BUSTERSTV PROGRAM
MYTH BUSTERS             3,796,854 people like it             on FACEBOOK             506,665 people follow itTV PROGRAM  ...
INDIVIDUALNeeraj Dhull | April 2011www.jimmypad.com
KEVIN ROSE   SERIALENTREPRENEURFOUNDER OF DiggANGEL INVESTOR
KEVIN ROSE                  136,927 people like him                  on FACEBOOK                  1,225,981 people follow ...
COMPANYNeeraj Dhull | April 2011www.jimmypad.com
ADIDAS ORIGINALS  URBAN WEARVINTAGE CLOTHING  RETRO SHOES
ADIDAS ORIGINALS                   8,394,802 people like on                   FACEBOOK                   369,664 people fo...
DIFFERENT PEOPLENeeraj Dhull | April 2011www.jimmypad.com
DIFFERENT PEOPLEDIFFERENT AUDIENCENeeraj Dhull | April 2011www.jimmypad.com
DIFFERENT PEOPLEDIFFERENT AUDIENCEDIFFERENT TASTENeeraj Dhull | April 2011www.jimmypad.com
DIFFERENT PEOPLEDIFFERENT AUDIENCEDIFFERENT TASTEONE POWERNeeraj Dhull | April 2011www.jimmypad.com
POWER OFSOCIAL MEDIANeeraj Dhull | April 2011www.jimmypad.com
HOW TO GETACCEPTED                    ?Neeraj Dhull | April 2011www.jimmypad.com
GROUND RULESNeeraj Dhull | April 2011www.jimmypad.com
LISTEN REGULARLYNeeraj Dhull | April 2011www.jimmypad.com
TALK LESSENGAGE MORENeeraj Dhull | April 2011www.jimmypad.com
PARTICIPATE WHEN REQUIRED Neeraj Dhull | April 2011 www.jimmypad.com
CONVERSATIONS GROW LIKE TREES Neeraj Dhull | April 2011 www.jimmypad.com
INFO NOT OWNED BUT SHARED Neeraj Dhull | April 2011 www.jimmypad.com
PLANNING Neeraj Dhull | April 2011 www.jimmypad.com
SOCIAL NETWORKS + WEBSITESWatch updatesGather IntelligenceCreate Conversation Buy + Sell Foster communitiesNeeraj Dhull | ...
SOCIAL NETWORKS + WEBSITESCreate word-of-mouth referralsStart up businessesRally resourcesBuy micro-focused ads Target & L...
Unfortunately, most companies are stillinsensitive to social media like JUSTanother marketing channel.*     *Dont   create...
EXPLORENeeraj Dhull | April 2011www.jimmypad.com
SPREAD YOUR IDEANeeraj Dhull | April 2011www.jimmypad.com
CONTRIBUTE TO OPEN SOURCE PROJECTS Neeraj Dhull | April 2011 www.jimmypad.com
TEST PROTOTYPE IDEANeeraj Dhull | April 2011www.jimmypad.com
CHANGE WHAT YOU CANNeeraj Dhull | April 2011www.jimmypad.com
SHARE YOUR BRAND STORIESNeeraj Dhull | April 2011www.jimmypad.com
STOP THINKINGCAMPAIGNSNeeraj Dhull | April 2011www.jimmypad.com
STOP THINKINGCAMPAIGNSSTART MAKINGCONVERSATIONSNeeraj Dhull | April 2011www.jimmypad.com
PULLUP YOUR     SOCKS & START     SOCIALIZINGNeeraj Dhull | April 2011www.jimmypad.com
Talk to me @      http://www.facebook.com/dhull                     Email me @                 shout@jimmypad.com         ...
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Social Media The New Emerging DNA

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Social Media is engaging in our lives on daily basis and has become an essential part of our DNA. Normal lives are not normal they are social. Learn how you can hold on your social media nerve and become a star on social media channels.

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Social Media The New Emerging DNA

  1. 1. SOCIAL MEDIATHE NEW EMERGINGDNANeeraj Dhull | April 2011www.jimmypad.com
  2. 2. Wherever You Go,Social MediaWill FollowNeeraj Dhull | April 2011www.jimmypad.com
  3. 3. “I’m totally gonna’ tag you,this is sooo Facebookmaterial.” F#$!@, please don’t!Neeraj Dhull | April 2011www.jimmypad.com
  4. 4. “OMG, I’m tweeting whatyou just said.” Really? Why? Who’s following you?Neeraj Dhull | April 2011www.jimmypad.com
  5. 5. “Is your resume onLinkedIn or do you have toemail it to me?” What’s wrong with email?Neeraj Dhull | April 2011www.jimmypad.com
  6. 6. Neeraj Dhull | April 2011www.jimmypad.com
  7. 7. SOCIAL MEDIAPUTS “PUBLIC”INTO PRNeeraj Dhull | April 2011www.jimmypad.com
  8. 8. SOCIAL MEDIAPUTS “MARKET”INTO MARKETINGNeeraj Dhull | April 2011www.jimmypad.com
  9. 9. TODAY PEOPLEDONT TRUSTCOMPANIES, BLINDLYNeeraj Dhull | April 2011www.jimmypad.com
  10. 10. NEED OF THE HOUR ISHUMANIZEYOUR BRANDNeeraj Dhull | April 2011www.jimmypad.com
  11. 11. BUT WHAT DO YOU NEEDTO HUMANIZENeeraj Dhull | April 2011www.jimmypad.com
  12. 12. YOU NEED TO HUMANIZEYOUR BUSINESSTHE WAY YOU PROMOTEYOURSELF ON INTERNETNeeraj Dhull | April 2011www.jimmypad.com
  13. 13. WHO NEEDSSOCIAL MEDIA ?Neeraj Dhull | April 2011www.jimmypad.com
  14. 14. BRANDSNeeraj Dhull | April 2011www.jimmypad.com
  15. 15. BRANDSINDIVIDUALSNeeraj Dhull | April 2011www.jimmypad.com
  16. 16. BRANDSINDIVIDUALSCOMPANIESNeeraj Dhull | April 2011www.jimmypad.com
  17. 17. BRANDSINDIVIDUALSCOMPANIESEVERYONENeeraj Dhull | April 2011www.jimmypad.com
  18. 18. BRANDNeeraj Dhull | April 2011www.jimmypad.com
  19. 19. MYTH BUSTERSTV PROGRAM
  20. 20. MYTH BUSTERS 3,796,854 people like it on FACEBOOK 506,665 people follow itTV PROGRAM on TWITTER 9,524,626 video views on YOUTUBE
  21. 21. INDIVIDUALNeeraj Dhull | April 2011www.jimmypad.com
  22. 22. KEVIN ROSE SERIALENTREPRENEURFOUNDER OF DiggANGEL INVESTOR
  23. 23. KEVIN ROSE 136,927 people like him on FACEBOOK 1,225,981 people follow SERIAL him on TWITTERENTREPRENEURFOUNDER OF DiggANGEL INVESTOR 122,424 people follow him on DIGG
  24. 24. COMPANYNeeraj Dhull | April 2011www.jimmypad.com
  25. 25. ADIDAS ORIGINALS URBAN WEARVINTAGE CLOTHING RETRO SHOES
  26. 26. ADIDAS ORIGINALS 8,394,802 people like on FACEBOOK 369,664 people follow on URBAN WEAR TWITTERVINTAGE CLOTHING RETRO SHOES 835,806 video views on YOUTUBE
  27. 27. DIFFERENT PEOPLENeeraj Dhull | April 2011www.jimmypad.com
  28. 28. DIFFERENT PEOPLEDIFFERENT AUDIENCENeeraj Dhull | April 2011www.jimmypad.com
  29. 29. DIFFERENT PEOPLEDIFFERENT AUDIENCEDIFFERENT TASTENeeraj Dhull | April 2011www.jimmypad.com
  30. 30. DIFFERENT PEOPLEDIFFERENT AUDIENCEDIFFERENT TASTEONE POWERNeeraj Dhull | April 2011www.jimmypad.com
  31. 31. POWER OFSOCIAL MEDIANeeraj Dhull | April 2011www.jimmypad.com
  32. 32. HOW TO GETACCEPTED ?Neeraj Dhull | April 2011www.jimmypad.com
  33. 33. GROUND RULESNeeraj Dhull | April 2011www.jimmypad.com
  34. 34. LISTEN REGULARLYNeeraj Dhull | April 2011www.jimmypad.com
  35. 35. TALK LESSENGAGE MORENeeraj Dhull | April 2011www.jimmypad.com
  36. 36. PARTICIPATE WHEN REQUIRED Neeraj Dhull | April 2011 www.jimmypad.com
  37. 37. CONVERSATIONS GROW LIKE TREES Neeraj Dhull | April 2011 www.jimmypad.com
  38. 38. INFO NOT OWNED BUT SHARED Neeraj Dhull | April 2011 www.jimmypad.com
  39. 39. PLANNING Neeraj Dhull | April 2011 www.jimmypad.com
  40. 40. SOCIAL NETWORKS + WEBSITESWatch updatesGather IntelligenceCreate Conversation Buy + Sell Foster communitiesNeeraj Dhull | April 2011www.jimmypad.com
  41. 41. SOCIAL NETWORKS + WEBSITESCreate word-of-mouth referralsStart up businessesRally resourcesBuy micro-focused ads Target & Link backNeeraj Dhull | April 2011www.jimmypad.com
  42. 42. Unfortunately, most companies are stillinsensitive to social media like JUSTanother marketing channel.* *Dont create a Fan Page and leave it alone. Start Socializing via it.Neeraj Dhull | April 2011www.jimmypad.com
  43. 43. EXPLORENeeraj Dhull | April 2011www.jimmypad.com
  44. 44. SPREAD YOUR IDEANeeraj Dhull | April 2011www.jimmypad.com
  45. 45. CONTRIBUTE TO OPEN SOURCE PROJECTS Neeraj Dhull | April 2011 www.jimmypad.com
  46. 46. TEST PROTOTYPE IDEANeeraj Dhull | April 2011www.jimmypad.com
  47. 47. CHANGE WHAT YOU CANNeeraj Dhull | April 2011www.jimmypad.com
  48. 48. SHARE YOUR BRAND STORIESNeeraj Dhull | April 2011www.jimmypad.com
  49. 49. STOP THINKINGCAMPAIGNSNeeraj Dhull | April 2011www.jimmypad.com
  50. 50. STOP THINKINGCAMPAIGNSSTART MAKINGCONVERSATIONSNeeraj Dhull | April 2011www.jimmypad.com
  51. 51. PULLUP YOUR SOCKS & START SOCIALIZINGNeeraj Dhull | April 2011www.jimmypad.com
  52. 52. Talk to me @ http://www.facebook.com/dhull Email me @ shout@jimmypad.com Watch me @ http://www.youtube.com/mindcrayonsNeeraj Dhull | April 2011www.jimmypad.com

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