1.
SOCIAL MEDIA
THE NEW EMERGING
DNA
Neeraj Dhull | April 2011
www.jimmypad.com

2.
Wherever You Go,
Social Media
Will Follow
Neeraj Dhull | April 2011
www.jimmypad.com

3.
“I’m totally gonna’ tag you,
this is sooo Facebook
material.”
F#$!@, please don’t!
Neeraj Dhull | April 2011
www.jimmypad.com

4.
“OMG, I’m tweeting what
you just said.”
Really? Why? Who’s following you?
Neeraj Dhull | April 2011
www.jimmypad.com

5.
“Is your resume on
LinkedIn or do you have to
email it to me?”
What’s wrong with email?
Neeraj Dhull | April 2011
www.jimmypad.com

6.
Neeraj Dhull | April 2011
www.jimmypad.com

7.
SOCIAL MEDIA
PUTS “PUBLIC”
INTO PR
Neeraj Dhull | April 2011
www.jimmypad.com

8.
SOCIAL MEDIA
PUTS “MARKET”
INTO MARKETING
Neeraj Dhull | April 2011
www.jimmypad.com

9.
TODAY PEOPLE
DON'T TRUST
COMPANIES, BLINDLY
Neeraj Dhull | April 2011
www.jimmypad.com

10.
NEED OF THE HOUR IS
HUMANIZE
YOUR BRAND
Neeraj Dhull | April 2011
www.jimmypad.com

11.
BUT WHAT DO YOU NEED
TO HUMANIZE
Neeraj Dhull | April 2011
www.jimmypad.com

12.
YOU NEED TO HUMANIZE
YOUR BUSINESS
THE WAY YOU PROMOTE
YOURSELF ON INTERNET
Neeraj Dhull | April 2011
www.jimmypad.com

13.
WHO NEEDS
SOCIAL MEDIA ?
Neeraj Dhull | April 2011
www.jimmypad.com

14.
BRANDS
Neeraj Dhull | April 2011
www.jimmypad.com

15.
BRANDS
INDIVIDUALS
Neeraj Dhull | April 2011
www.jimmypad.com

16.
BRANDS
INDIVIDUALS
COMPANIES
Neeraj Dhull | April 2011
www.jimmypad.com

17.
BRANDS
INDIVIDUALS
COMPANIES
EVERYONE
Neeraj Dhull | April 2011
www.jimmypad.com

18.
BRAND
Neeraj Dhull | April 2011
www.jimmypad.com

19.
MYTH BUSTERS
TV PROGRAM

20.
MYTH BUSTERS
3,796,854 people like it
on FACEBOOK
506,665 people follow it
TV PROGRAM on TWITTER
9,524,626 video views on
YOUTUBE

21.
INDIVIDUAL
Neeraj Dhull | April 2011
www.jimmypad.com

22.
KEVIN ROSE
SERIAL
ENTREPRENEUR
FOUNDER OF Digg
ANGEL INVESTOR

23.
KEVIN ROSE
136,927 people like him
on FACEBOOK
1,225,981 people follow
SERIAL him on TWITTER
ENTREPRENEUR
FOUNDER OF Digg
ANGEL INVESTOR 122,424 people follow
him on DIGG

24.
COMPANY
Neeraj Dhull | April 2011
www.jimmypad.com

25.
ADIDAS ORIGINALS
URBAN WEAR
VINTAGE CLOTHING
RETRO SHOES

26.
ADIDAS ORIGINALS
8,394,802 people like on
FACEBOOK
369,664 people follow on
URBAN WEAR TWITTER
VINTAGE CLOTHING
RETRO SHOES 835,806 video views on
YOUTUBE

27.
DIFFERENT PEOPLE
Neeraj Dhull | April 2011
www.jimmypad.com

28.
DIFFERENT PEOPLE
DIFFERENT AUDIENCE
Neeraj Dhull | April 2011
www.jimmypad.com

29.
DIFFERENT PEOPLE
DIFFERENT AUDIENCE
DIFFERENT TASTE
Neeraj Dhull | April 2011
www.jimmypad.com

30.
DIFFERENT PEOPLE
DIFFERENT AUDIENCE
DIFFERENT TASTE
ONE POWER
Neeraj Dhull | April 2011
www.jimmypad.com

31.
POWER OF
SOCIAL MEDIA
Neeraj Dhull | April 2011
www.jimmypad.com

32.
HOW TO GET
ACCEPTED ?
Neeraj Dhull | April 2011
www.jimmypad.com

33.
GROUND RULES
Neeraj Dhull | April 2011
www.jimmypad.com

34.
LISTEN REGULARLY
Neeraj Dhull | April 2011
www.jimmypad.com

35.
TALK LESS
ENGAGE MORE
Neeraj Dhull | April 2011
www.jimmypad.com

36.
PARTICIPATE WHEN REQUIRED
Neeraj Dhull | April 2011
www.jimmypad.com

37.
CONVERSATIONS GROW LIKE TREES
Neeraj Dhull | April 2011
www.jimmypad.com

38.
INFO NOT OWNED BUT SHARED
Neeraj Dhull | April 2011
www.jimmypad.com

39.
PLANNING
Neeraj Dhull | April 2011
www.jimmypad.com

40.
SOCIAL NETWORKS + WEBSITES
Watch updates
Gather Intelligence
Create Conversation
Buy + Sell
Foster communities
Neeraj Dhull | April 2011
www.jimmypad.com

41.
SOCIAL NETWORKS + WEBSITES
Create word-of-mouth referrals
Start up businesses
Rally resources
Buy micro-focused ads
Target & Link back
Neeraj Dhull | April 2011
www.jimmypad.com

42.
Unfortunately, most companies are still
insensitive to social media like JUST
another marketing channel.*
*Don't create a Fan Page and leave it alone. Start Socializing via it.
Neeraj Dhull | April 2011
www.jimmypad.com

43.
EXPLORE
Neeraj Dhull | April 2011
www.jimmypad.com

44.
SPREAD YOUR IDEA
Neeraj Dhull | April 2011
www.jimmypad.com

45.
CONTRIBUTE TO OPEN SOURCE PROJECTS
Neeraj Dhull | April 2011
www.jimmypad.com

46.
TEST PROTOTYPE IDEA
Neeraj Dhull | April 2011
www.jimmypad.com

47.
CHANGE WHAT YOU CAN
Neeraj Dhull | April 2011
www.jimmypad.com

48.
SHARE YOUR BRAND STORIES
Neeraj Dhull | April 2011
www.jimmypad.com

49.
STOP THINKING
CAMPAIGNS
Neeraj Dhull | April 2011
www.jimmypad.com

50.
STOP THINKING
CAMPAIGNS
START MAKING
CONVERSATIONS
Neeraj Dhull | April 2011
www.jimmypad.com

51.
PULL'UP YOUR
SOCKS & START
SOCIALIZING
Neeraj Dhull | April 2011
www.jimmypad.com

52.
Talk to me @
http://www.facebook.com/dhull
Email me @
shout@jimmypad.com
Watch me @
http://www.youtube.com/mindcrayons
Neeraj Dhull | April 2011
www.jimmypad.com