Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Video strategy to meet business objectives

228 views

Published on

Here's a breakdown on how I approach a marketing strategy that's video based. Using Dave McClure's Startup Metrics for Pirates I'll show you how to design a video marketing strategy for your business. Contact me if you need more personalised video marketing help: jimmy@jimmyflores.es

Published in: Marketing
  • Be the first to comment

Video strategy to meet business objectives

  1. 1. Video Strategy for Business Jimmy Flores - jimmy@jimmyflores.es
  2. 2. You have buy in, now what?
  3. 3. Framework 1. Startup Metrics for Pirates ○ Acquisition ○ Activation ○ Retention ○ Revenue ○ Referral Jimmy Flores - jimmy@jimmyflores.es Video Strategy for Business
  4. 4. Acquisition 1. Business Need: ○ Solution awareness 2. Video Strategy: ○ Broad but relevant Jimmy Flores - jimmy@jimmyflores.es Video Strategy for Business Science of Coffee: Hot vs. Cold Brewed Coffee
  5. 5. Activation 1. Business Need: ○ Step through our doors 2. Video Strategy: ○ Elicit engagement Jimmy Flores - jimmy@jimmyflores.es Video Strategy for Business Starbucks Red Cups Now in Stores
  6. 6. Retention 1. Business Need: ○ Visit us again 2. Video Strategy: ○ Deliver a selfish benefit Jimmy Flores - jimmy@jimmyflores.es Video Strategy for Business See Next Slide >
  7. 7. Revenue 1. Business Need: ○ Lead gen -> sale 2. Video Strategy: ○ Move close to conversion Jimmy Flores - jimmy@jimmyflores.es Video Strategy for Business Jump the Line with Starbucks Rewards
  8. 8. Referral 1. Business Need: ○ Cut acquisition cost 2. Video Strategy: ○ Give a motive to share Jimmy Flores - jimmy@jimmyflores.es Video Strategy for Business Dan's Everylove Story Coffee Ice Cubes Recipe
  9. 9. Resources Presentations ● Startup metrics for pirates ● How to make that one thing go viral Books/Guides ● Save the Cat! Goes to the Movies: The Screenwriter's Guide to Every Story Ever Told ● The Shut Up and Shoot Documentary Guide ● The one sentence persuasion course Websites ● Copyhackers ● No Film School ● Tubefilter ● Wistia
  10. 10. Contact me if you need more help with your video strategy. Jimmy Flores - jimmy@jimmyflores.es

×